Amy Copley
Head of Marketing, Brand and Communications
Scentre Limited
Sydney
Topic: Create for all of us with Westfield X Disney
A workshop about the diversity of perspectives of the LIAisons attendees contributing to get to relevant and insightful work for the cross-section of society that enjoy both of these brands.
About Amy:
Equal parts brand builder, creative strategist, and people-watcher (with a Zoology degree to back that up), Amy leads the Brand and Communications marketing team at Scentre Group Australia and New Zealand.
With over 20 years of experience spanning media, retail, and entertainment, she’s passionate about the power of a good story, told well and brought to life through compelling creative. From integrated brand campaigns to culture-first content, she’s focused on building deeper connections between the Westfield brand and the people and communities it serves.
A recent graduate of the Marketing Leadership Masterclass program, she is currently leading the repositioning of Westfield as more than just a place to shop, elevating it into a lifestyle destination that reflects the evolving needs of customers and cities alike. She’s also proud to work with Disney on their ongoing partnership, which has been globally recognized for its creativity, ambition, and relentless drive to keep pushing boundaries together.
Born in the UK and now a dual citizen of Australia, Amy has lived a life split between hemispheres (with a good dose of travel through Africa and Southeast Asia along the way). She’s endlessly curious about people (they are animals, after all), the environment, and creative thinking - and happiest when somewhere near music, home-cooked food, a country walk, or a pub quiz.
She lives in Sydney, Australia, with her husband, three boys, a one-eyed cat, two dogs - and a brand-new litter of puppies.
A workshop about the diversity of perspectives of the LIAisons attendees contributing to get to relevant and insightful work for the cross-section of society that enjoy both of these brands.
About Amy:
With over 20 years of experience spanning media, retail, and entertainment, she’s passionate about the power of a good story, told well and brought to life through compelling creative. From integrated brand campaigns to culture-first content, she’s focused on building deeper connections between the Westfield brand and the people and communities it serves.
A recent graduate of the Marketing Leadership Masterclass program, she is currently leading the repositioning of Westfield as more than just a place to shop, elevating it into a lifestyle destination that reflects the evolving needs of customers and cities alike. She’s also proud to work with Disney on their ongoing partnership, which has been globally recognized for its creativity, ambition, and relentless drive to keep pushing boundaries together.
Born in the UK and now a dual citizen of Australia, Amy has lived a life split between hemispheres (with a good dose of travel through Africa and Southeast Asia along the way). She’s endlessly curious about people (they are animals, after all), the environment, and creative thinking - and happiest when somewhere near music, home-cooked food, a country walk, or a pub quiz.
She lives in Sydney, Australia, with her husband, three boys, a one-eyed cat, two dogs - and a brand-new litter of puppies.