Nicholas Spiro
Chief Commercial Officer
Viral Nation
Mississauga
Topic:Social-First Creativity: How to Think for a Social-First World
The way ideas are made and where they live has completely changed. Today’s most impactful creative work no longer starts with glossy print ads or 30-second TV spots, but inside feeds, trends, and communities. In a world where every person is a creator and every post has the potential to shape culture, agency creatives must rethink how they write, design, and concept campaigns. This session explores how to develop a social-first approach through the lens of influencer marketing, branded content, and paid media, giving creatives a clear view of how their ideas fit and thrive within today’s ecosystem.
About Nicholas:
Nicholas Spiro is the Chief Commercial Officer at Viral Nation, where he turns creator chaos into commercial gold. From Snap to Meta to Twitter, he's basically had a front-row seat to every social media plot twist-and somehow made them all profitable. Armed with an MIT MBA and a psychology degree, Nicholas understands both what makes people click and what makes the clicks count.
Nicholas Spiro is the Chief Commercial Officer at Viral Nation, where he turns creator chaos into commercial gold. From Snap to Meta to Twitter, he's basically had a front-row seat to every social media plot twist-and somehow made them all profitable. Armed with an MIT MBA and a psychology degree, Nicholas understands both what makes people click and what makes the clicks count.