Topic: CREATIVITY IN GAMING
Channeling Your Competitive Drive Through Gamification in Advertising
Currently the most dominant entertainment platform in the world, Gaming has now surpassed film, linear TV, and music revenues, combined. And it’s time for the advertising industry to unlock the full potential of this creatively rich ecosystem. In this session, Rey Tiempo, Chief Creative Officer, Gaming Specialist, Gaming columnist, and thought leader in Creative Gaming, explores how the industry’s inherent drive for creative excellence, powered by shared values of competitiveness, can be harnessed to produce groundbreaking Gamification work.
His session will delve into the origins of his latest genre-bending project that brings the industry’s most awarded creative leaders into video game worlds, crossing creative boundaries and meta-narratives. A world-building initiative that breaks “uncharted” ground, blurring the lines between media, interactivity, marketing, and entertainment.
About Rey:
Chief Creative Officer, MINOTAUR
Brand Gamification Specialist
Creator/ Gaming Columnist, GAME ON
REY TIEMPO is Chief Creative Officer at Minotaur, a team of gaming, esports, tech, music, and fandom culture drivers and community builders for brands.
Rey is a highly-awarded Gaming Specialist. A prolific Gaming columnist, he is creator of “Game On”, the industry’s only column and portal on Gaming X Marketing. He is also a sought-after industry thought leader, representing the Philippines and Asia and leading Gaming conversations on the most prestigious stages across Asia Pacific and beyond.
With more than twenty years’ experience in the world’s largest global and local advertising networks, Rey has been ranked as the number one Creative Director in the country and has consistently placed as one of the top creatives in Asia Pacific, with a body of work recognized in Cannes Lions, D&AD, One Show, Clio, London International Awards, Spikes Asia, ADFEST, MAD Stars, AWARD, Kidlat, and Boomerangs, among others.
He has served as President of the Creative Guild of the Philippines and has spearheaded the launch of CreativeFest NOW! - the country’s first ever, all online event that brought together some of the biggest names in advertising, and in creative disciplines around the world.
He releases original music online through his bands: Mistula, the Philippines’ first and only virtual band; and Pork & Bean, an experimental kid-pop duo he formed with his daughter. He also co-hosts the first-ever podcast on Gaming and Parenting called “Keri Kita” with his wife, a fellow industry leader and hardcore gamer.
Rey recently launched The In-Game Ads Awards, the first and only awards of its kind in the advertising industry that celebrate entirely fictional ads for entirely fictional brands within video game worlds, judged by an esteemed panel of real-world, globally recognized creative leaders.
Channeling Your Competitive Drive Through Gamification in Advertising
Currently the most dominant entertainment platform in the world, Gaming has now surpassed film, linear TV, and music revenues, combined. And it’s time for the advertising industry to unlock the full potential of this creatively rich ecosystem. In this session, Rey Tiempo, Chief Creative Officer, Gaming Specialist, Gaming columnist, and thought leader in Creative Gaming, explores how the industry’s inherent drive for creative excellence, powered by shared values of competitiveness, can be harnessed to produce groundbreaking Gamification work.
Brand Gamification Specialist
Creator/ Gaming Columnist, GAME ON