2025 Creative LIAisons Onsite Panels & Speakers

Steve Martin
Creative Director – EMEA & Global
Syneos Health
London

Topic: Make Your Case
How to create a winning award entry case film
 
About Steve:
 
Steve began his career at JWT, working on major brands like KitKat, Smirnoff, and Kellogg’s. For the past 20 years, he has carved out a dynamic path in healthcare, marketing, and the digital space. Yet, his consumer-driven mindset remains a driving force—a disruptor who challenges industry norms and pushes the boundaries of health and wellness marketing.
 
Steve has created integrated campaigns across emerging channels, TV, print, and digital, with many earning recognitions from the industry’s most prestigious awards. He thrives on forging strategic partnerships that deliver creative, emotionally resonant work—ensuring brands connect deeply with their audiences while achieving meaningful business impact.