Alexandra Taylor
Creative Consultant/Founder: Art Of Art Direction Masterclasses
London
Topic: Horror stories & industry fuck ups
Alexandra Taylor shares with you her horror stories during the creative process of producing some of her most iconic advertising campaigns.
Each one at some point going very, very, wrong.
However, in retrospect, she believes that your horror stories are an indication that you are producing something new.
In true areas where true creativity happens.
If you are not consumed with the constant doubt, “How can I make this better?”
Or too afraid to admit to yourself, “it’s not good enough.”
Then, possibly, you may not be producing your very, very best.
So come along to her talk, and hear her share with you her “happy” horror stories.
About Alexandra:
The first female in the world to receive the prestigious D&AD President’s Award for her outstanding contribution to Advertising.
The first female in the UK to be featured in the D&AD Masterclass Art Direction book, which showcased advertising’s greatest Art Directors of all time.
The only creative (and female) ever appointed as Executive Creative Director reporting directly to Charles Saatchi on the iconic Silk Cut brand.
The first female to be both nominated and win a silver D&AD pencil in the same year, for ‘Best Art Direction’, be elected three times onto the D&AD Executive Board, be awarded seven silver D&AD pencils, nine silver nominations and win over 250 wooden pencils in the D&AD Annual, including countless awards at Cannes, sit on a record breaking number of juries worldwide.
The first female (and creative) to be appointed by the late luminary Paul Arden, during his reign at Saatchi & Saatchi Advertising to succeed him as ‘Head of Art.’ and the first female in advertising to be nominated as a Director at D&AD, alongside the renowned film director Jonathan Glazer.
The first female to be exclusively spotlighted in ‘Archive’ magazine – unveiled with the launch on the eve of the Cannes Advertising Festival.
The first documentary on women in advertising, ‘Mad Women’ by Channel 4, celebrated Alexandra as a pioneer for rising to the top in a massively male-dominated industry.
Alexandra Taylor shares with you her horror stories during the creative process of producing some of her most iconic advertising campaigns.
Each one at some point going very, very, wrong.
However, in retrospect, she believes that your horror stories are an indication that you are producing something new.
In true areas where true creativity happens.
If you are not consumed with the constant doubt, “How can I make this better?”
Or too afraid to admit to yourself, “it’s not good enough.”
Then, possibly, you may not be producing your very, very best.
So come along to her talk, and hear her share with you her “happy” horror stories.
The first female in the UK to be featured in the D&AD Masterclass Art Direction book, which showcased advertising’s greatest Art Directors of all time.
The only creative (and female) ever appointed as Executive Creative Director reporting directly to Charles Saatchi on the iconic Silk Cut brand.
The first female to be both nominated and win a silver D&AD pencil in the same year, for ‘Best Art Direction’, be elected three times onto the D&AD Executive Board, be awarded seven silver D&AD pencils, nine silver nominations and win over 250 wooden pencils in the D&AD Annual, including countless awards at Cannes, sit on a record breaking number of juries worldwide.
The first female (and creative) to be appointed by the late luminary Paul Arden, during his reign at Saatchi & Saatchi Advertising to succeed him as ‘Head of Art.’ and the first female in advertising to be nominated as a Director at D&AD, alongside the renowned film director Jonathan Glazer.
The first female to be exclusively spotlighted in ‘Archive’ magazine – unveiled with the launch on the eve of the Cannes Advertising Festival.
The first documentary on women in advertising, ‘Mad Women’ by Channel 4, celebrated Alexandra as a pioneer for rising to the top in a massively male-dominated industry.