Matt Watson
Chief Creative Officer
Sips & bites (PepsiCo’s in house creative agency)
London
Topic: UNLEASHING CREATIVITY FROM WITHIN
How to make a $180bn corporation more creative from the inside. From nothing to agency of the year and over 50 global awards in 5 years. An insight on how to achieve creative excellence from within a corporate tanker and build an in-house agency from scratch.
About Matt:
Matt Watson, the Chief Creative Officer at Sips & Bites & PepsiCo EU, has an infectious leadership style that bleeds into everything he does, running the creative department through empowerment and an own-your-sh*t approach to ideas. Matt’s belief is to treat humans like humans; to give them the tools to own their work, their ideas and watch them grow.
Matt’s human-first approach places people at the heart of everything Sips & Bites does. From talent development to ideas and executions, human-centric thinking is Matt’s guiding lens for agency and brand growth.
His key achievements for 2024 include three Cannes Lions and a D&AD yellow pencil from over 50 creative advertising awards won. Matt was also the “Creative leader of the year” finalist in the UK in 2024.
Sips & Bites was recently awarded “Campaign’s in-house agency of the year”, 2024 and has been ranked 10th most creative agency in London by Cannes and 4th most creative in-house agency globally by D&AD, and is only 5 years old.
Topic: UNLEASHING CREATIVITY FROM WITHIN
How to make a $180bn corporation more creative from the inside. From nothing to agency of the year and over 50 global awards in 5 years. An insight on how to achieve creative excellence from within a corporate tanker and build an in-house agency from scratch.
About Matt:
Matt Watson, the Chief Creative Officer at Sips & Bites & PepsiCo EU, has an infectious leadership style that bleeds into everything he does, running the creative department through empowerment and an own-your-sh*t approach to ideas. Matt’s belief is to treat humans like humans; to give them the tools to own their work, their ideas and watch them grow.
Matt’s human-first approach places people at the heart of everything Sips & Bites does. From talent development to ideas and executions, human-centric thinking is Matt’s guiding lens for agency and brand growth.
His key achievements for 2024 include three Cannes Lions and a D&AD yellow pencil from over 50 creative advertising awards won. Matt was also the “Creative leader of the year” finalist in the UK in 2024.
Sips & Bites was recently awarded “Campaign’s in-house agency of the year”, 2024 and has been ranked 10th most creative agency in London by Cannes and 4th most creative in-house agency globally by D&AD, and is only 5 years old.