Umma Saini
Director - Creative & Content
PhonePe
Bengaluru
Topic: Craft is now Critical - Executional craft is increasingly going to be the only way to connect to our audience as the noise increases
About Umma:
Umma's journey in advertising began right after college and today she is one of the most celebrated creative leaders in the world.
She's been ranked the No.1 Creative Director in India by Campaign Brief Asia. And No.10 in the world by the Big Won Report - One of the only two women on the list and the first Indian woman to have made it there.
She's brought in various firsts for the country:
The first Indian woman to hold her own stage at Cannes Lions as a speaker.
The first campaign from India to ever be featured as the No. 1 Campaign in the world, twice. (WARC 100).
The first Indian woman to feature in the top ten global Creative Director rankings (The Gunn Report).
The first Gold Glass Lion at Cannes, followed by a consecutive Gold in the category the next year.
India’s first D&AD Impact White Pencil.
The Creative Effectiveness Grand Prix, leading India in its best ever show at Spikes.
With the help of the impact of her work, an Indian agency featured for the first time as the No. 3 most creative agency in the world.
She has built landmark brands and some of the most iconic campaigns of our times, including the globally impactful #ShareTheLoad campaign for Ariel, whose legacy and impact continue to live on.
In her last gig, she dove into the intersection of technology and creativity at Google - across products and brand - elevating the brand's voice, delivering exceptional business results and adding various awards on the shelves.
Her intensive awards tally across her career includes multiple awards at Cannes Lions, One Show, D&AD, The New York Festival, ADFEST, Spikes, APPIES, Effies, APAC Effies, AMES, Kyoorius, DMA Asia and more. Including wins at nearly every local and international award in the world. Each one picked for authentic, impactful, effective, on-brief work.
Consistent track record of leading brands and agencies to award winning, industry topping positions on local and global scales.
She is also a regular mentor, speaker and juror at various national and international forums.
Generally curious. Excited by Creativity X Evolving Technology. Believes creativity can be a force that can affect culture and create change - for brands, people and the world.
Topic: Craft is now Critical - Executional craft is increasingly going to be the only way to connect to our audience as the noise increases
About Umma:
Umma's journey in advertising began right after college and today she is one of the most celebrated creative leaders in the world.
She's been ranked the No.1 Creative Director in India by Campaign Brief Asia. And No.10 in the world by the Big Won Report - One of the only two women on the list and the first Indian woman to have made it there.
She's brought in various firsts for the country:
The first Indian woman to hold her own stage at Cannes Lions as a speaker.
The first campaign from India to ever be featured as the No. 1 Campaign in the world, twice. (WARC 100).
The first Indian woman to feature in the top ten global Creative Director rankings (The Gunn Report).
The first Gold Glass Lion at Cannes, followed by a consecutive Gold in the category the next year.
India’s first D&AD Impact White Pencil.
The Creative Effectiveness Grand Prix, leading India in its best ever show at Spikes.
With the help of the impact of her work, an Indian agency featured for the first time as the No. 3 most creative agency in the world.
She has built landmark brands and some of the most iconic campaigns of our times, including the globally impactful #ShareTheLoad campaign for Ariel, whose legacy and impact continue to live on.
In her last gig, she dove into the intersection of technology and creativity at Google - across products and brand - elevating the brand's voice, delivering exceptional business results and adding various awards on the shelves.
Her intensive awards tally across her career includes multiple awards at Cannes Lions, One Show, D&AD, The New York Festival, ADFEST, Spikes, APPIES, Effies, APAC Effies, AMES, Kyoorius, DMA Asia and more. Including wins at nearly every local and international award in the world. Each one picked for authentic, impactful, effective, on-brief work.
Consistent track record of leading brands and agencies to award winning, industry topping positions on local and global scales.
She is also a regular mentor, speaker and juror at various national and international forums.
Generally curious. Excited by Creativity X Evolving Technology. Believes creativity can be a force that can affect culture and create change - for brands, people and the world.