Tetsuya Honda is a professional PR strategist and CEO of Honda Office, a strategic PR consultancy, which he founded in 2019 in Tokyo and expanded it to Singapore in 2023.
Tetsuya launched BlueCurrent Japan in 2006, a strategic PR and influencer marketing boutique agency in the Omnicom portfolio. He has advised global brands such as P&G, Suntory, Toyota, Shiseido, Lotte, and Ajinomoto, designing campaigns recognized at Spikes Asia and Cannes Lions.
He is a frequent speaker on marketing and PR innovation and an author of several popular business books, which have sold more than 100,000 copies and ranked consistently among Amazon’s best sellers. He served as a PR Jury member in Cannes Lions 2017 and a July President of Japan PR Award for 2022-2024.
In 2024, Tetsuya was named PRovoke Media's “Innovator 25 Asia Pacific”.
About Tetsuya:
Tetsuya launched BlueCurrent Japan in 2006, a strategic PR and influencer marketing boutique agency in the Omnicom portfolio. He has advised global brands such as P&G, Suntory, Toyota, Shiseido, Lotte, and Ajinomoto, designing campaigns recognized at Spikes Asia and Cannes Lions.
He is a frequent speaker on marketing and PR innovation and an author of several popular business books, which have sold more than 100,000 copies and ranked consistently among Amazon’s best sellers. He served as a PR Jury member in Cannes Lions 2017 and a July President of Japan PR Award for 2022-2024.
In 2024, Tetsuya was named PRovoke Media's “Innovator 25 Asia Pacific”.