2025 Creative LIAisons Onsite Panels & Speakers

Fura Johannesdottir
Chief Creative Officer
Interbrand
London

Topic: Chief Creative Officers' Fireside Chat
 
About Fura: 
 
With almost 25 years of experience in the creative industry, Fura has worked with some of the industry’s most innovative brands. In her current role as Global Chief Creative Officer, Fura is responsible for the company’s creative vision, craft standards and overall creative quality. ??
 
She joined Interbrand from Huge, where she spent 4.5 years as their Global Chief Creative Officer. She worked with the executive team at Huge on globalizing their offerings and transform the overall business model. Before Huge, she was at Publicis Sapient, where she spent two years as Chief Design Officer overseeing EMEA, Middle East and Asia. Fura also worked at R/GA for 12 years, where she provided both strategic and creative vision for her clients and teams in New York, Stockholm and the Middle East. She has worked with a variety of brands such as Nike, Volvo, Walmart, Samsung, H&M, Ticketmaster, Galeries Lafayette, Carrefour and others.  ?

Fura’s passion is to help move her clients’ businesses into new territories by exploring new emerging trends and and applying innovative design solutions to drive differentiation. She believes in the combination of courageous creativity and business rigor to unlock new areas of growth for her clients. ?

Over the years, Fura has earned numerous international awards, served as a trustee for the D&AD, actively participated as a speaker at industry events, and been featured in publications around the world.