Topic: 'Everything you ever wanted to ask a CCO, but were afraid to'
About Peter:
Peter is the Regional CCO of TBWA\Asia & CCO of TBWA\Singapore.
He started his TBWA journey at Hunt Lascaris in 2000, launching BMW’s global 6 Series campaign. In 2004, he worked with TBWA\Chiat\Day Los Angeles to create the Pedigree Worldwide “Dogs Rule/We’re for Dogs” campaign. In 2007, he co-founded Metropolitan Republic, leading MTN’s celebrated 2010 FIFA World Cup “Ayoba” campaign across 18 African markets.
Returning to TBWA\Hunt Lascaris in 2014 as CCO, he propelled it to South Africa’s Best Individual Agency (2015, 2018–2021) and helped it earn Cannes Lions Regional Agency of the Decade Runner-up for Africa & the Middle East (2020). He also modernized the Creative Circle as Chairperson (2018–2020) and sat on the Loeries, Facebook EMEA Creative Council, and Growth Ten advisory board.
In 2022, Peter took the global CCO role for adidas at TBWA\Neboko Amsterdam, launching their new brand platform ‘You Got This.’ In 2024, he moved to Asia to enhance TBWA’s regional creative output and nurture talent, while also serving as interim CCO for Hilton North America/Global at TBWA\Chiat\Day NYC, leading its ‘For the Stay’ refresh.
With over 500 awards—including Cannes Lions, D&AD, One Show, Clios, and Effies—Peter’s work has been featured in Cannes Lions Game Changers, Fast Company, and The Good Report. He’s judged at Cannes Lions, One Show, D&AD, Dubai Lynx, Loeries, Effies, AICP and Ciclope Africa, won Industry Leader of the Year (Financial Mail, 2020), and was South Africa’s Most Admired Creative Leader (2020–2022, Marklives).
Beyond advertising, he launched lifestyle brand Zero One One and consulted on film and TV projects like Stone Cold Jane Austin and Ayeye.
About Peter:
With over 500 awards—including Cannes Lions, D&AD, One Show, Clios, and Effies—Peter’s work has been featured in Cannes Lions Game Changers, Fast Company, and The Good Report. He’s judged at Cannes Lions, One Show, D&AD, Dubai Lynx, Loeries, Effies, AICP and Ciclope Africa, won Industry Leader of the Year (Financial Mail, 2020), and was South Africa’s Most Admired Creative Leader (2020–2022, Marklives).