Dann Liebermann
Head of Creative Partnerships
The Elements Music
London
Topic:SHAZAM THAT BRAND! Brands That Move With Music
What people listen to, and choose to save, share, or Shazam, has become one of the clearest signals of identity, values, and cultural belonging. In a world saturated with content, music remains one of the few creative forces people actively invite into their lives. This talk explores how brands can tap into that intimacy by treating music not as an accessory, but as a creative starting point. When brands listen closely to audiences, to artists, to culture, they can collaborate on original, playlist-worthy songs that feel meaningful rather than manufactured. Drawing on real campaigns and artist collaborations, the session reframes branded music as a form of cultural participation. It argues that creativity has its greatest power when it gives people something they genuinely want to keep, long after the campaign ends.
About Dann:
Dann began her career as a singer-songwriter, releasing her first single at 17 and working with notable producers and artists, including Ian Brown of The Stone Roses.??
In 2006, she recorded a cover of Peggy Lee’s ‘Fever’ as the voice of the FIFA World Cup for Mastercard. The track was produced by the team at Soundfly Music, who later brought Dann on to run the advertising arm of their music production company.??
In 2016, Dann joined international music production house - The Elements Music - producing music for media in collaboration with artists for global brands. She now acts as Head of Creative Partnerships, working across strategy and partnerships, alongside her role as Global Ambassador for Women in Music.
What people listen to, and choose to save, share, or Shazam, has become one of the clearest signals of identity, values, and cultural belonging. In a world saturated with content, music remains one of the few creative forces people actively invite into their lives. This talk explores how brands can tap into that intimacy by treating music not as an accessory, but as a creative starting point. When brands listen closely to audiences, to artists, to culture, they can collaborate on original, playlist-worthy songs that feel meaningful rather than manufactured. Drawing on real campaigns and artist collaborations, the session reframes branded music as a form of cultural participation. It argues that creativity has its greatest power when it gives people something they genuinely want to keep, long after the campaign ends.
About Dann:
In 2006, she recorded a cover of Peggy Lee’s ‘Fever’ as the voice of the FIFA World Cup for Mastercard. The track was produced by the team at Soundfly Music, who later brought Dann on to run the advertising arm of their music production company.??
In 2016, Dann joined international music production house - The Elements Music - producing music for media in collaboration with artists for global brands. She now acts as Head of Creative Partnerships, working across strategy and partnerships, alongside her role as Global Ambassador for Women in Music.