Joao Camacho
Chief Creative Officer India & ME
Havas Life
Topic: Everything we thought we knew about healthcare advertising was wrong.
About Joao:
Chief Creative Officer, India & Middle East — Havas Life
João Camacho is Chief Creative Officer for India and the Middle East at Havas Life, where he leads creative transformation across one of the world’s fastest-growing healthcare regions. With over 20 years of global experience, he is known for turning complex science into ideas people understand and more importantly, act on.
João has partnered with leading pharmaceutical and health organizations to launch treatments, build disease-awareness platforms, and create patient-first communications that deliver measurable impact beyond the industry echo chamber.
His work has earned recognition at major international festivals, and he is a frequent juror for global awards — reflecting his belief that creativity in healthcare should be held to the same standard as any category: brave, culturally relevant, and impossible to ignore.
He often says the best health advertising doesn’t feel like advertising at all, feels like common sense.
About Joao:
João Camacho is Chief Creative Officer for India and the Middle East at Havas Life, where he leads creative transformation across one of the world’s fastest-growing healthcare regions. With over 20 years of global experience, he is known for turning complex science into ideas people understand and more importantly, act on.