2026 Creative LIAisons Onsite Panels & Speakers

Thomas Heyen
Creative Lead
Jung von Matt Group

Topic: Creativity in Sport That Drives Brand and Cultural Impact 

About Thomas:
 
Thomas Heyen is Partner and Creative Lead of the Jung von Matt Group as well as Managing Director of Jung von Matt HAMBURG. He oversees some of the agency's longest-standing client relationships, including the iconic SIXT account, and serves as Creative Lead of the JvM Academy, where he helps shape the next generation of creative talent.

With extensive experience across industries including automotive, retail, telecommunications, mobility and consumer brands, Thomas has partnered with leading national and international companies to build brands that drive both cultural relevance and business growth. Throughout his career, he has been guided by one belief: Outstanding creativity creates business impact. Today, he is particularly passionate about bringing together creativity, strategy and technology, developing new ways of working that help brands succeed in an increasingly connected and AI-driven world.

His work has been recognized with more than 400 national and international awards. In 2026, Jung von Matt was named Agency of the Year at the ADC Germany Awards under his creative leadership, underscoring the agency's continued commitment to creative excellence.