Lewis Tutssel
Industry Creative Lead
Reddit
London
Topic: The Power of Play
Gaming is often discussed as a channel, an industry, or even a demographic. But its real power, especially in the context of creativity, comes from something more human: Play.
The panel is a conversation between Lewis Tutssel and Rey Tiempo, two passionate creative and strategic leaders who bridge the gap between gaming and brand creativity. Both are serving as judges for the London International Awards’ inaugural Gaming category.
This panel is accessible not only to advertising practitioners, but to anyone seeking a broader understanding of what gaming creativity can be, exploring what changes when advertisers stop asking, “How do we get into gaming?” and begin asking, “How can the behavior of play make our ideas more creative, interactive, immersive, and participatory?”
About Lewis:
Lewis Tutssel is a creative strategy leader whose work is grounded in the belief that creativity should deliver meaningful human value and measurable business growth. As Industry Creative Lead at Reddit’s KarmaLab and former Head of Gaming Creative at Meta, he has built and led high-performing teams that connect ambitious creative thinking with commercial outcomes.
Throughout his career, Lewis has combined creative leadership with a builder’s mindset. For brands, he has developed a body of award-winning work, from Super Bowl campaigns to commerce-led ideas designed to move the bottom line. Within companies, he has identified emerging growth opportunities and built new strategic functions in areas such as gaming and small business. At scale, he has transformed creative strategy into products, leading the development of Meta’s first business-facing creative tool, embedded directly within the advertising flow.
Lewis is passionate about the relationship between gaming and creativity. He believes gaming is not an industry, but a deeply rooted human behaviour: play. It is something any brand can tap into to build world-class ideas.
Lewis has judged, won awards, spoken and published his thinking across leading industry institutions and platforms, including LIA, Cannes Lions, D&AD, The ANDYs, Club de Creativos, SXSW, LBB, Forbes, Fast Company and VentureBeat.
Gaming is often discussed as a channel, an industry, or even a demographic. But its real power, especially in the context of creativity, comes from something more human: Play.
The panel is a conversation between Lewis Tutssel and Rey Tiempo, two passionate creative and strategic leaders who bridge the gap between gaming and brand creativity. Both are serving as judges for the London International Awards’ inaugural Gaming category.
This panel is accessible not only to advertising practitioners, but to anyone seeking a broader understanding of what gaming creativity can be, exploring what changes when advertisers stop asking, “How do we get into gaming?” and begin asking, “How can the behavior of play make our ideas more creative, interactive, immersive, and participatory?”
Throughout his career, Lewis has combined creative leadership with a builder’s mindset. For brands, he has developed a body of award-winning work, from Super Bowl campaigns to commerce-led ideas designed to move the bottom line. Within companies, he has identified emerging growth opportunities and built new strategic functions in areas such as gaming and small business. At scale, he has transformed creative strategy into products, leading the development of Meta’s first business-facing creative tool, embedded directly within the advertising flow.
Lewis is passionate about the relationship between gaming and creativity. He believes gaming is not an industry, but a deeply rooted human behaviour: play. It is something any brand can tap into to build world-class ideas.
Lewis has judged, won awards, spoken and published his thinking across leading industry institutions and platforms, including LIA, Cannes Lions, D&AD, The ANDYs, Club de Creativos, SXSW, LBB, Forbes, Fast Company and VentureBeat.