Jyrki Poutanen
Chief Creative Officer
United Imaginations
Helsinki
Topic:The Rise of Independents: What Independence Means Today
Independent creative leaders from different markets and cultural backgrounds explore how the meaning of independence is evolving beyond agency ownership. The panel will discuss creative ownership, entrepreneurship, visibility, risk and the freedom—and responsibility—to build on one’s own terms. Drawing on experiences across agencies, startups and emerging technology, the speakers will share their journeys and perspectives on the challenges and opportunities facing the next generation of independent creatives.
About Jyrki:
Named one of the world’s 100 most creative people on Adweek’s Creative 100 list in 2021, Jyrki is the co-founder and creative lead of United Imaginations, one of Finland’s most awarded young agencies. He brings more than 25 years of experience helping corporate, nonprofit, and public sector clients navigate change, build meaning, and stand out — across strategy, campaigns, content, PR, and design.??Since founding United Imaginations in 2022, Jyrki has guided work that has gained international recognition for both creativity and impact. Over his career, he has earned 11 Cannes Lions, including 2 Golds, alongside awards from Eurobest, One Show, Epica, D&AD, Clio, Effie, Red Dot, and leading national shows.??Earlier, he held senior creative and executive roles at Ogilvy, McCann, and TBWA, shaping high-profile campaigns for both local and global brands.
About Jyrki: