Juan Woodbury
CCO /Global Head of Branded Content and Entertainment
Bento Entertainment / Wolf
Topic: SHAZAM THAT BRAND! Brands That Move With Music
What people listen to, and choose to save, share, or Shazam, has become one of the clearest signals of identity, values, and cultural belonging. In a world saturated with content, music remains one of the few creative forces people actively invite into their lives. This talk explores how brands can tap into that intimacy by treating music not as an accessory, but as a creative starting point. When brands listen closely to audiences, to artists, to culture, they can collaborate on original, playlist-worthy songs that feel meaningful rather than manufactured. Drawing on real campaigns and artist collaborations, the session reframes branded music as a form of cultural participation. It argues that creativity has its greatest power when it gives people something they genuinely want to keep, long after the campaign ends.
About Juan:
Juan Woodbury is a Grammy Award-winning creative executive, Executive Producer, Creative Director, and entertainment industry veteran who serves as Chief Creative Officer of Wolf, a Bento Entertainment agency. A recognized leader in branded content, entertainment, experiential marketing, live events, and music, Woodbury has spent more than two decades helping the world’s most influential brands create culturally relevant work that resonates with audiences around the globe. His expertise spans creative strategy, production, original content, music, talent partnerships, live experiences, and integrated campaigns.
At Wolf, Woodbury leads the agency’s branded content and entertainment practice, partnering with agencies, brands, artists, athletes, and creators to develop audience-first storytelling that lives at the intersection of culture, technology, music, sports, and entertainment. His leadership combines creative excellence with world-class production, enabling clients to move beyond traditional advertising and into culture.
Previously, Woodbury served as North America Creative & Entertainment Lead for The Coca-Cola Company at Ogilvy and WPP Open X, where he helped shape the creative vision for Coca-Cola’s North American portfolio through entertainment, music, and cultural partnerships. During his tenure at Ogilvy, he was part of the team that earned a Cannes Lions Gold Lion for Verizon’s celebrated Super Bowl campaign featuring Beyoncé, further cementing his reputation for producing breakthrough work on one of advertising’s biggest stages.
Prior to Ogilvy, Woodbury served as Executive Vice President and Global Head of Branded Content & Entertainment at Dentsu Creative, leading global entertainment initiatives designed to connect brands with audiences through authentic storytelling and cultural relevance.
Earlier, as Executive Vice President and Director of Branded Content & Entertainment at FCB Chicago, he founded and led the agency’s branded content practice. Under his leadership, the team created internationally recognized work including Boards of Change for the City of Chicago and Sick Beats for Woojer, campaigns that collectively earned three Cannes Grand Prix, one Titanium Lion, and seven Gold Lions, helping establish FCB as a leader in entertainment-driven creativity.
Woodbury spent more than 20 years at Leo Burnett, beginning his career as a television producer before rising to Executive Vice President, Creative Director, and Executive Producer. During his tenure, he founded Humankind Experiential (HKX), Leo Burnett’s experiential marketing division, producing award-winning work for brands including Samsung, Coca-Cola, Nintendo, The U.S. Army, Intel, Sprint, Kellogg’s, McDonald’s, Disney, Firestone, Morgan Stanley, Procter & Gamble, Allstate, USPS, and MillerCoors. Under his leadership, HKX delivered globally recognized experiences for clients including Samsung, Pfizer, Intel, and P&G, contributing to Cannes Lion-winning campaigns such as New York Writes Itself and Kraft Now, Pay Later.
Beyond the agency world, Woodbury has become one of the industry’s most respected creative leaders at the intersection of entertainment and live experiences. For the past five years, he has partnered with TikTok to help shape the brand’s presence at the Cannes Lions International Festival of Creativity, serving as a creative director, producer, and host for some of the festival’s most talked-about programming. His work has included conversations, performances, and live experiences featuring cultural icons such as Timbaland, D-Nice and Club Quarantine, Charm La’Donna, and many of today’s most influential creators and entertainers.
In 2026, Woodbury served as Executive Producer for the ESSENCE Festival of Culture at the Caesars Superdome in New Orleans, overseeing one of the country’s largest live entertainment productions. Working alongside an extraordinary lineup of legendary artists and cultural icons, he helped bring to life performances featuring Cardi B, George Clinton, Patti LaBelle, Missy Elliott, Public Enemy, T.I., Babyface, and many more, leading creative production for one of the most celebrated events in Black culture.
A Grammy Award-winning producer, Woodbury earned music’s highest honor as Executive Producer and Producer for J. Ivy’s The Poet Who Sat by the Door, which won the Grammy Award for Best Spoken Word Poetry Album. His work continues to bridge advertising, music, and entertainment, collaborating with artists, filmmakers, athletes, and global brands to tell stories that inspire audiences worldwide.
His creative portfolio extends beyond advertising into film, documentary, music, and editorial storytelling. He produced the feature film Birds of a Feather starring Snoop Dogg and Iza Lach, directs documentaries and branded films, publishes photography and cinematography projects, performs as a DJ at exclusive events around the world, and recently executive produced and directed a documentary series chronicling Chicago Bears Pro Bowl cornerback Jaylon Johnson’s return from injury.
Today, Woodbury is recognized as one of the industry’s leading voices in branded entertainment, known for bringing together creativity, production, music, culture, and storytelling to create experiences that move people and shape culture.
At Wolf, Woodbury leads the agency’s branded content and entertainment practice, partnering with agencies, brands, artists, athletes, and creators to develop audience-first storytelling that lives at the intersection of culture, technology, music, sports, and entertainment. His leadership combines creative excellence with world-class production, enabling clients to move beyond traditional advertising and into culture.
Previously, Woodbury served as North America Creative & Entertainment Lead for The Coca-Cola Company at Ogilvy and WPP Open X, where he helped shape the creative vision for Coca-Cola’s North American portfolio through entertainment, music, and cultural partnerships. During his tenure at Ogilvy, he was part of the team that earned a Cannes Lions Gold Lion for Verizon’s celebrated Super Bowl campaign featuring Beyoncé, further cementing his reputation for producing breakthrough work on one of advertising’s biggest stages.
Prior to Ogilvy, Woodbury served as Executive Vice President and Global Head of Branded Content & Entertainment at Dentsu Creative, leading global entertainment initiatives designed to connect brands with audiences through authentic storytelling and cultural relevance.
Earlier, as Executive Vice President and Director of Branded Content & Entertainment at FCB Chicago, he founded and led the agency’s branded content practice. Under his leadership, the team created internationally recognized work including Boards of Change for the City of Chicago and Sick Beats for Woojer, campaigns that collectively earned three Cannes Grand Prix, one Titanium Lion, and seven Gold Lions, helping establish FCB as a leader in entertainment-driven creativity.
Woodbury spent more than 20 years at Leo Burnett, beginning his career as a television producer before rising to Executive Vice President, Creative Director, and Executive Producer. During his tenure, he founded Humankind Experiential (HKX), Leo Burnett’s experiential marketing division, producing award-winning work for brands including Samsung, Coca-Cola, Nintendo, The U.S. Army, Intel, Sprint, Kellogg’s, McDonald’s, Disney, Firestone, Morgan Stanley, Procter & Gamble, Allstate, USPS, and MillerCoors. Under his leadership, HKX delivered globally recognized experiences for clients including Samsung, Pfizer, Intel, and P&G, contributing to Cannes Lion-winning campaigns such as New York Writes Itself and Kraft Now, Pay Later.
Beyond the agency world, Woodbury has become one of the industry’s most respected creative leaders at the intersection of entertainment and live experiences. For the past five years, he has partnered with TikTok to help shape the brand’s presence at the Cannes Lions International Festival of Creativity, serving as a creative director, producer, and host for some of the festival’s most talked-about programming. His work has included conversations, performances, and live experiences featuring cultural icons such as Timbaland, D-Nice and Club Quarantine, Charm La’Donna, and many of today’s most influential creators and entertainers.
In 2026, Woodbury served as Executive Producer for the ESSENCE Festival of Culture at the Caesars Superdome in New Orleans, overseeing one of the country’s largest live entertainment productions. Working alongside an extraordinary lineup of legendary artists and cultural icons, he helped bring to life performances featuring Cardi B, George Clinton, Patti LaBelle, Missy Elliott, Public Enemy, T.I., Babyface, and many more, leading creative production for one of the most celebrated events in Black culture.
A Grammy Award-winning producer, Woodbury earned music’s highest honor as Executive Producer and Producer for J. Ivy’s The Poet Who Sat by the Door, which won the Grammy Award for Best Spoken Word Poetry Album. His work continues to bridge advertising, music, and entertainment, collaborating with artists, filmmakers, athletes, and global brands to tell stories that inspire audiences worldwide.
His creative portfolio extends beyond advertising into film, documentary, music, and editorial storytelling. He produced the feature film Birds of a Feather starring Snoop Dogg and Iza Lach, directs documentaries and branded films, publishes photography and cinematography projects, performs as a DJ at exclusive events around the world, and recently executive produced and directed a documentary series chronicling Chicago Bears Pro Bowl cornerback Jaylon Johnson’s return from injury.
Today, Woodbury is recognized as one of the industry’s leading voices in branded entertainment, known for bringing together creativity, production, music, culture, and storytelling to create experiences that move people and shape culture.