Rey Tiempo
Chief Creative Officer / Creative Gaming Specialist
Co-Op Play
Manila
Topic:The Power of Play
Gaming is often discussed as a channel, an industry, or even a demographic. But its real power, especially in the context of creativity, comes from something more human: Play.
The panel is a conversation between Lewis Tutssel and Rey Tiempo, two passionate creative and strategic leaders who bridge the gap between gaming and brand creativity. Both are serving as judges for the London International Awards’ inaugural Gaming category.
This panel is accessible not only to advertising practitioners, but to anyone seeking a broader understanding of what gaming creativity can be, exploring what changes when advertisers stop asking, “How do we get into gaming?” and begin asking, “How can the behavior of play make our ideas more creative, interactive, immersive, and participatory?”
About Rey:
REY TIEMPO
Founder & Chief Creative Officer, Co-Op Play
Creative Gaming Specialist
REY TIEMPO is a multi-awarded Chief Creative Officer and Creative Gaming Specialist.
A prolific Gaming columnist, he is the creator of Game On and Gaming In Asia, the industry’s only portal dedicated to Gaming X Marketing. He is a sought-after global thought leader, mentor, and speaker, representing the Philippines and leading Gaming conversations on the most prestigious stages across Asia and around the world.
Rey was most recently recognized as a Top 100 Global Creative Leader of the Year candidate by Creativepool. With more than twenty years of experience in the world’s largest global and local advertising networks, Rey has been ranked as the number one Creative Director in the Philippines and has consistently placed among the top creatives in Asia Pacific. His body of work has been recognized in the most prestigious local and international award shows, where he also serves regularly as a jury member.
Rey has been invited as one of only two Philippine representatives to the China 4A Global Advisory Board, joining select industry leaders from China, Singapore, Malaysia, Japan, Korea, the Middle East/UAE, and Europe. He also previously served as President of the Creative Guild of the Philippines, where he spearheaded the launch of CreativeFest NOW! – the country’s first-ever all-online creative festival, uniting some of the biggest names in global advertising and creative disciplines. He currently serves on the Board of the Digital Marketing Association of the Philippines, where he works to elevate the country’s premier Digital and Innovation awards show, the Boomerang Awards, to greater global recognition.
He releases original music online through his bands: Mistula, the Philippines’ first and only virtual band; and Pork & Bean, an experimental kid-pop duo he formed with his daughter. He also co-hosts the first-ever podcast on Gaming and Parenting called “Keri Kita” with his wife, a fellow industry leader and hardcore gamer.
Rey recently launched The In-Game Ads Awards, the first and only awards show of its kind in the advertising industry, celebrating entirely fictional ads for entirely fictional brands within video game worlds, judged by an esteemed panel of real-world, globally recognized creative leaders.
Gaming is often discussed as a channel, an industry, or even a demographic. But its real power, especially in the context of creativity, comes from something more human: Play.
The panel is a conversation between Lewis Tutssel and Rey Tiempo, two passionate creative and strategic leaders who bridge the gap between gaming and brand creativity. Both are serving as judges for the London International Awards’ inaugural Gaming category.
This panel is accessible not only to advertising practitioners, but to anyone seeking a broader understanding of what gaming creativity can be, exploring what changes when advertisers stop asking, “How do we get into gaming?” and begin asking, “How can the behavior of play make our ideas more creative, interactive, immersive, and participatory?”
Founder & Chief Creative Officer, Co-Op Play
Creative Gaming Specialist
A prolific Gaming columnist, he is the creator of Game On and Gaming In Asia, the industry’s only portal dedicated to Gaming X Marketing. He is a sought-after global thought leader, mentor, and speaker, representing the Philippines and leading Gaming conversations on the most prestigious stages across Asia and around the world.
Rey was most recently recognized as a Top 100 Global Creative Leader of the Year candidate by Creativepool. With more than twenty years of experience in the world’s largest global and local advertising networks, Rey has been ranked as the number one Creative Director in the Philippines and has consistently placed among the top creatives in Asia Pacific. His body of work has been recognized in the most prestigious local and international award shows, where he also serves regularly as a jury member.
Rey has been invited as one of only two Philippine representatives to the China 4A Global Advisory Board, joining select industry leaders from China, Singapore, Malaysia, Japan, Korea, the Middle East/UAE, and Europe. He also previously served as President of the Creative Guild of the Philippines, where he spearheaded the launch of CreativeFest NOW! – the country’s first-ever all-online creative festival, uniting some of the biggest names in global advertising and creative disciplines. He currently serves on the Board of the Digital Marketing Association of the Philippines, where he works to elevate the country’s premier Digital and Innovation awards show, the Boomerang Awards, to greater global recognition.
He releases original music online through his bands: Mistula, the Philippines’ first and only virtual band; and Pork & Bean, an experimental kid-pop duo he formed with his daughter. He also co-hosts the first-ever podcast on Gaming and Parenting called “Keri Kita” with his wife, a fellow industry leader and hardcore gamer.
Rey recently launched The In-Game Ads Awards, the first and only awards show of its kind in the advertising industry, celebrating entirely fictional ads for entirely fictional brands within video game worlds, judged by an esteemed panel of real-world, globally recognized creative leaders.