Laura Swinton
Editor In Chief & MD
Little Black Book - LBBOnline
London
Topic:The Power of Play
Gaming is often discussed as a channel, an industry, or even a demographic. But its real power, especially in the context of creativity, comes from something more human: Play.
The panel is a conversation between Lewis Tutssel and Rey Tiempo, two passionate creative and strategic leaders who bridge the gap between gaming and brand creativity. Both are serving as judges for the London International Awards’ inaugural Gaming category.
This panel is accessible not only to advertising practitioners, but to anyone seeking a broader understanding of what gaming creativity can be, exploring what changes when advertisers stop asking, “How do we get into gaming?” and begin asking, “How can the behavior of play make our ideas more creative, interactive, immersive, and participatory?”
About Laura:
For over a decade, Laura has been the editorial driving force behind the growth of LBB. Joining when Little Black Book was a little-known industry challenger, under Laura’s leadership the platform has grown from a challenger to a truly global news and information resource that celebrates creative marketing in all its forms and brings voices from marketers, agencies, makers and platforms across the world together in the creative conversation.
Laura grew up in Scotland, where her first forays into journalism included a newspaper about the social comings and goings of her cuddly toys and a work experience stint at her local paper. Laura’s journalistic career has been a vehicle for her insatiable curiosity and nosiness. As an undergraduate, she studied Chinese with Politics, inspired and intrigued by China’s 19th and 20th century history. She studied Magazine Journalism at the prestigious City University in London and got a taste for creative B2B writing at Promo News, the music video industry magazine. She then joined shots as a reporter, where she immersed herself in the production environment and creative advertising.
After a hiatus studying for a degree in psychology and working as a freelance writer, Laura joined Little Black Book in 2012, bringing a deeper understanding of neuroscience, human behaviour and the psychology of creativity.
She has judged at the Creative Circle Awards and UK Music Video Awards and is part of LBB’s Creative Council for The Monthly Cut.
Outside of work, Laura is a serial hobbyist and can often be found enthusiastically having a go at some newly-acquired passion or another. She lives in a seaside town in the south of England with her partner, two schnoodles and son.
Topic: The Power of Play
Gaming is often discussed as a channel, an industry, or even a demographic. But its real power, especially in the context of creativity, comes from something more human: Play.
The panel is a conversation between Lewis Tutssel and Rey Tiempo, two passionate creative and strategic leaders who bridge the gap between gaming and brand creativity. Both are serving as judges for the London International Awards’ inaugural Gaming category.
This panel is accessible not only to advertising practitioners, but to anyone seeking a broader understanding of what gaming creativity can be, exploring what changes when advertisers stop asking, “How do we get into gaming?” and begin asking, “How can the behavior of play make our ideas more creative, interactive, immersive, and participatory?”
About Laura:
For over a decade, Laura has been the editorial driving force behind the growth of LBB. Joining when Little Black Book was a little-known industry challenger, under Laura’s leadership the platform has grown from a challenger to a truly global news and information resource that celebrates creative marketing in all its forms and brings voices from marketers, agencies, makers and platforms across the world together in the creative conversation.
Laura grew up in Scotland, where her first forays into journalism included a newspaper about the social comings and goings of her cuddly toys and a work experience stint at her local paper. Laura’s journalistic career has been a vehicle for her insatiable curiosity and nosiness. As an undergraduate, she studied Chinese with Politics, inspired and intrigued by China’s 19th and 20th century history. She studied Magazine Journalism at the prestigious City University in London and got a taste for creative B2B writing at Promo News, the music video industry magazine. She then joined shots as a reporter, where she immersed herself in the production environment and creative advertising.
After a hiatus studying for a degree in psychology and working as a freelance writer, Laura joined Little Black Book in 2012, bringing a deeper understanding of neuroscience, human behaviour and the psychology of creativity.
She has judged at the Creative Circle Awards and UK Music Video Awards and is part of LBB’s Creative Council for The Monthly Cut.
Outside of work, Laura is a serial hobbyist and can often be found enthusiastically having a go at some newly-acquired passion or another. She lives in a seaside town in the south of England with her partner, two schnoodles and son.