Chanel Lake
SVP, Influencer Marketing
Weber Shandwick
Century City
Topic: TBD
About Chanel:
Chanel Lake is Head of Brand Creator & Social at Weber Shandwick, where she pairs brand storytelling with cutting-edge innovation to build culturally relevant campaigns that capture consumer attention. A cultural translator by instinct, she orchestrates precision-mapped talent strategies - leveraging creator nuance to ensure brand content sings - across some of the industry's most complex portfolios, including the full General Motors remit of Chevrolet, GMC, Buick, and Cadillac, which she secured by leading the agency's creator AOR pitch.
Her work is defined by cultural timing and measurable outcomes: turning a seasonal fashion aesthetic into a platform for ZYRTEC, elevating a private consumer behavior into a public spectacle for Liquid I.V. on the biggest broadcast stage of the year, and piloting a proprietary Creator IP workstream that is fundamentally evolving how brands approach co-created storytelling.
Beyond client leadership, Chanel is a visionary operational driver. She established an agency-wide foundational layer for cultural intelligence, integrating AI-powered social listening into everyday workflows so teams can ground communications in live audience conversation and select creator partners based on genuine content fit rather than basic metrics.
Previously melding talent and brand storytelling for Mars, General Mills, American Express, Samsung, Target, Google, and Adidas. Chanel serves as U.S. Chair of NOIR at Weber Shandwick and on the advisory board of REACH.
About Chanel: