Date: 25th August 2022 11:00 EST USA, Virtual Creative LIAisons Speaker Series
Topic: How the F*&% Did You Sell That?
We all look at great work and think how did they sell that? Sure that's great for THEM, but MY client would never buy it.
The reality is, a lot of the time we don't set ourselves up for success when trying to sell ideas. In fact, the best route to selling an idea may not be selling it at all, and rather talking about it. In this session, Bianca will talk about how the best foundation for selling bold ideas is a client relationship built on trust and respect including how to listen (*no, seriously. How to really listen*), how to prevent small things from killing big ideas, how to coach clients to lean into risk, and knowing when to hold 'em versus when to fold 'em.
Bianca is behind culture-making work which has shifted societal perception of the world's biggest brands, as well as the toughest issues. Her work has been nominated for multiple Emmys and has won more than 100 awards internationally. Bianca was recently named creative director of the year at Ad Age's 2022 A-List & Creativity Awards. Among her walk-in-wardrobe of accolades she has been named as one of Business Insider’s ‘30 Most Creative People in Advertising Under 30’, Adweek’s “Creative 100”, and most recently, AdAge's '40 Under 40' list. When she's not working, she can be found pulling random things out of her 18-month-old son's mouth and designing birthday cards for pushy friends and family members.