Watch Bianca's Full Talk
Topic: How the F*&% Did You Sell That?
We all look at great work and think how did they sell that? Sure that's great for THEM, but MY client would never buy it.
The reality is, a lot of the time we don't set ourselves up for success when trying to sell ideas. In fact, the best route to selling an idea may not be selling it at all, and rather talking about it. In this session, Bianca will talk about how the best foundation for selling bold ideas is a client relationship built on trust and respect including how to listen (*no, seriously. How to really listen*), how to prevent small things from killing big ideas, how to coach clients to lean into risk, and knowing when to hold 'em versus when to fold 'em.