Join us for a thought-provoking session as we explore the power of creativity in driving meaningful action. Our speaker, Josy Paul, Chairman and CCO of BBDO India, will delve into the key question: Where does creativity come from? The answer lies in our understanding of empathy and emotional data - the data of the soul and the heart, rooted in human confessions rather than just analytics. Through his sharing, Josy will demonstrate how unlocking these insights can transform both brands and society. Finding these insights requires an uncomfortable understanding of people and society, and it is a process that cannot be found in textbooks. But when handled sensitively, it can lead to powerful change.
Josy remains a challenger who believes the world needs more ACTS, NOT ADS.
Josy started BBDO India from the backseat of his car in 2008.