2023 Virtual Creative LIAisons Speakers

Joao Flores

APAC Regional ECD

Date of Session: TBD

Unlocking Technology with Human Craft
There’s a New Era for Creativity with a new role for creatives. One that stands for Human-Craft with a positive impact in culture. Because today, Creativity is culture. The most innate human nature breaking down all technology barriers, reflecting culture as authentic as possible. No matter what the screen, verse, space or the channel is. It’s reshaping the way business and people interact with the world right now. And that Era is now.

About Joao:
“Bringing creativity back to the boardroom” that’s the life purpose of an ex-professional football player turned into a visionary creative lead.

With a globalista journey that started more than 18 years ago across Europe, the Middle East and now in Asia for the last 5 years, first with Dentsu, where he gained accolades and recognition while growing the business, and being promoted to Chief Creative Officer.

“Joao is known for his creative leadership and disruptive creative process, with an incredible clear vision for integrated ideas to positively impact people, businesses and culture” says Michel de Rijk CEO media.monks APAC.

With a passion for crafted connected ecosystems and the commitment to create humancentered ideas with a positive impact in culture, he’s now transforming how creative, tech and data work together, crazy rapidly growing Media.Monks integrated creative product and teams in APAC, challenging the status-quo and pioneering the New Era of Creativity.