Work with creative thinking at its core. Work that has driven and influenced opinion. Work that is culturally relevant and focuses on reputation management with the objective of increasing positive reinforcement and good will for the brand across all sectors of the PR spectrum. Entries must include an earned media component.
Work will be awarded based on Creative Ideas, Insights and Results.
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Automotive Recognizes work in the automotive and transport sector, including car manufacturers, trade bodies or work that is aimed at consumers relating to transport and automotive services, initiatives, and products
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Education Campaigns that help educational institutions, practices and staff build awareness in a crowded market
Entertainment Promotes Museums, Art Galleries, Theatres, Movies and TV/Cable/Online Programming
Fashion and Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Food and Beverage Includes individual food items, not retail or fast food restaurants
Health Care Services Promotes health/pharmaceutical products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Includes Weight Loss Programs, Prescription Medications, Doctors, Hospitals, Clinics and Nursing Homes.
Public Sector Federal, state, governmental and institutional
Retail Promotes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Technology Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel and Leisure Includes Airlines, Spas, Hotels and Cruises
PR SPECIALISMS (CRAFT)
Business-to-Business Promotion of Products or Services from Industry Professionals to Industry Professionals
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Crisis Management A campaign to manage and protect the reputation of a brand, organization, or person impacted or threatened by crisis
Public and Political Affairs Includes Public Policy, Political Agendas, Legislative Change and Political Campaigns
Best Global Market Campaigns that use specific culture and behavior insights geared to the worldwide marketplace
Best Local/Regional/National Market Campaigns that use specific culture and behavior insights geared to one specific market place or a particular country
Best Product Launch A planned effort to bring a new product to market or re-launch an existing product
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation
Best Use of Content Marketing
Best Use of Events and Stunts Includes the promotion of Conferences/Conventions and Music Festivals where the PR strategy is used to increase brand awareness and achieve business objectives for the client.
Best Use of Social Media
Best Use of Sponsorship This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship.
Best Use of Strategic Partnership
Influencer Marketing Awards the most effective, creative and innovative PR campaign that engages influencers and uses them as part of the PR strategy to increase brand awareness and achieve business objectives
Media Relations Best use of earned media