Work with creative thinking at its core. Work that has driven and influenced opinion. Work that is culturally relevant and focuses on reputation management with the objective of increasing positive reinforcement and good will for the brand across all sectors of the PR spectrum. Entries must include an earned media component.
Work will be awarded based on Creative Ideas, Insights and Results.
Automotive Recognizes work in the automotive and transport sector, including car manufacturers, trade bodies or work that is aimed at consumers relating to transport and automotive services, initiatives, and products
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Business-to-Business Promotion of Products or Services from Industry Professionals to Industry Professionals
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation
Crisis Management - Proactive A campaign that is offensive and opportunistic in gaining and maintaining publicity, acting before a situation becomes a source of confrontation or crisis
Crisis Management - Reactive A campaign that is reacting to a past event, crisis management response
Education Campaigns that help educational institutions, practices and staff build awareness in a crowded market
Entertainment Promotes Museums, Art Galleries, Theatres, Movies and TV/Cable/Online Programming
Events Promotes Conferences/Conventions and Music Festivals
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Food and Beverages
Global Market Campaigns that use specific culture and behavior insights geared to the worldwide marketplace
Health Care Services Promotes health/pharmaceutical products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Includes Weight Loss Programs, Prescription Medications, Doctors, Hospitals, Clinics and Nursing Homes.
Influencer Marketing Awards the most effective, creative and innovative PR campaign that engages influencers and uses them as part of the PR strategy to increase brand awareness and achieve business objectives
Local/Regional Market Campaigns that use specific culture and behavior insights geared to one specific market place
Market Disruption A campaign that creates a new segment in an existing market place that reaches out to un-served or under-served consumers. It generally solves a problem in a new or emerging market segment.
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
National Market Campaigns that use specific culture and behavior insights geared to a particular country
Product Launch A planned effort to bring a new product to market or re-launch an existing product
Public and Political Affairs Includes Public Policy, Political Agendas, Legislative Change and Political Campaigns
Public Service/Social Responsibility Includes Charities, Issue Advocacy, Fundraising and NGOs. Gold Winners in this sub-category across all competitions, except in Health & Wellness and Pharma & Medical, will be judged by the Integration Jury for a potential Public Service/Social Responsibility Grand LIA.
Retail Promotes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram
Sponsorship This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship
Sports Promotion of Team, Individual Players or Sporting Events
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Use of Events and Stunts The stunt or event part of the PR strategy used to increase brand awareness and achieve business objectives for the client