2025 Award Categories

Brands using relevant spaces through experiential design, activation and immersive consumer engagement.

Public Service/Charity/NGO Sub-Category (Not Eligible For A Grand LIA)
Public Service/Charity/NGO  No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

Hearing is our fastest sense, and through the strong connections between sound, music, emotion and memory, audio can elicit intense reactions and has the power to stimulate the imagination like no screen possibly can.  This media encompasses any piece of audio-centric content that drives brand awareness and recall without relying on visuals.  Success is measured through brave ideation, meticulously crafted and executed without compromise.  Entries should demonstrate an understanding of the different ways listeners listen, ensuring the content is suitable for the specific audio platform on which it will be heard.

Single Sub-Categories (One Execution Only)
Automotive  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance  Includes Insurance and Online Brokerage Companies
Beauty & Well-being  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Global Market  Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market  Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market  Work that uses specific culture and behavior insights geared to a specific Region or Country
Best Use of Real Time Advertising  Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages  Includes Alcoholic and Non-Alcoholic
Branded Content  has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment  Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Challenger Brand  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Conceived & Produced by Station
Corporate Purpose/Social Responsibility  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget.  Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education  Includes Educational Institutions, Tutorials and Online Classes
Entertainment  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods  Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Health & Pharma  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products  Includes Cleaning Products, Pet Products, Furniture and Appliances 
Humor  Using comedy to create a story that engages the consumer.
Innovative Use of Audio & Radio  Must be entered as a Case Study
Media  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items  Includes Toys & Games
Podcasts  A digital audio program made available for streaming or download. The podcast can be created for a brand, company or service as a marketing vehicle or self-promotion.
Retail  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism  Includes Airlines, Hotels and Cruises
Use of Social Media  How the brand integrates with social media platforms
Utilities  Includes Gas, Electric and Telephone Companies 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Sub-Categories (Multiple Executions)
Automotive Campaign  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Campaign  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Campaign  Includes Insurance and Online Brokerage Companies
Beauty & Well-being Campaign  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Global Market Campaign  Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market Campaign  Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market Campaign  Work that uses specific culture and behavior insights geared to a specific Region or Country
Best Use of Real Time Advertising Campaign  Creative work and experiences that happen in real time that allows a brand or business to create a unique and fresh way to connect with consumers.
Beverages Campaign  Includes Alcoholic and Non-Alcoholic
Branded Content Campaign  has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Campaign  Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Challenger Brand Campaign  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Conceived & Produced by Station Campaign
Corporate Purpose/Social Responsibility Campaign  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Campaign  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Campaign  Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Campaign  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget.  Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education Campaign  Includes Educational Institutions, Tutorials and Online Classes
Entertainment Campaign  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Campaign  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Campaign  Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Health & Pharma Campaign  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Campaign  Includes Cleaning Products, Pet Products, Furniture and Appliances 
Humor Campaign  Using comedy to create a story that engages the consumer.
Media Campaign  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Campaign  Includes Toys & Games
Podcasts Series  A digital audio program made available for streaming or download. The podcast can be created for a brand, company or service as a marketing vehicle or self-promotion.
Retail Campaign  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Campaign  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Campaign  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Campaign  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Campaign  Includes Airlines, Hotels and Cruises
Use of Social Media Campaign  How the brand integrates with social media platforms
Utilities Campaign  Includes Gas, Electric and Telephone Companies 
Zeitgeist Campaign  Creativity in the spirit, mood, culture or subculture of a particular time

Craft Single Sub-Categories (One Execution Only)
Audio Branding  The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Direction  Recognizes the script treatment and overall execution of the idea. This might take into account creative casting, strong acting performances, ability to paint realistic mental pictures, tone and pacing.
Music Adaptation - Instrumental  An adaptation is the reimagining or rearrangement of a prior existing composition so the music will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Music Adaptation - Song  An adaptation is the reimagining or rearrangement of a prior existing composition with lyrics so that the song will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Original Music - Score  Music with very little or no lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Original Music with Lyrics  Music with lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Performance/Casting  Includes Animal Casting
Script Writing  The process of writing stories that enhance the dialogue, the plot or define characters to elevate a brand's positioning.
Sound Design  The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Sound Editing  The editing of existing or supplied audio elements to tell, support or enhance the narrative.
Sound Mixing  The combination, balance and craft of sonic elements to create a mix.
Use of Licensed Music  The syncing of an existing piece of music to the work, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.

Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)
Public Service/Charity/NGO  (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign  (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

Must be large format.  Placement must be outdoors. Includes Static and Interactive/Digital Billboards.

Single Sub-Categories (One Execution Only)

Automotive  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance  Includes Insurance and Online Brokerage Companies
Beauty & Well-being  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising  Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages  Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Entertainment  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods  Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products  Includes Cleaning Products, Pet Products, Furniture and Appliances
Innovative Use of Billboard  Must be entered as a Case Study
Media  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items  Includes Toys & Games
Political  Includes Candidates, Elections and Political Advocacy Issues
Retail  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism  Includes Airlines, Hotels and Cruises
Utilities  Includes Gas, Electric and Telephone Companies 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Sub-Categories (Multiple Executions)

Automotive Campaign  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Campaign  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Campaign  Includes Insurance Companies and Online Brokerage Companies
Beauty & Well-being Campaign   Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising Campaign  Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Campaign  Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand Campaign  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Campaign  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Campaign  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Entertainment Campaign  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Campaign  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Campaign  Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming Campaign  Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health & Pharma Campaign  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Campaign  Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Campaign  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Campaign Includes Toys & Games
Political Campaign  Includes Candidates, Elections and Political Advocacy Issues
Retail Campaign  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Campaign  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Campaign  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Campaign  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Campaign  Includes Airlines, Hotels and Cruises
Utilities Campaign  Includes Gas, Electric and Telephone Companies 
Zeitgeist Campaign  Creativity in the spirit, mood, culture or subculture of a particular time

Craft Single Sub-Categories (One Execution Only)
Art Direction  The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration  Use of illustrations in the overall execution. Must include all logos and taglines.
Photography  Use of photographic images in the overall execution. Must include all logos and taglines.
Typography  Use of type treatments in the overall execution. Must include all images, logos and taglines.
Visual Design  Use of color, images, type and overall layout to create visuals that will appeal to the consumer. 

Single Sub-Categories (One Execution Only)

Recognizes work that demonstrates the fundamental role of data in inspiring, powering and enhancing creativity.

Sub-Categories

Data Collection and Research  Data driven research and market research, data sourcing and aggregation that helps deliver a stronger brand strategy and creative campaign.
Data Integration  The integration of multiple data streams that provide insights from planning through to brand strategy and the creative campaign.
Data-Led Creativity  The use of data to inform groundbreaking creative work, customer experiences or ways for brands to connect with consumers.
Data-Led Targeting  The creative use of data to introduce new insights and methods for brands to identify, reach and connect with their customers.
Data Visualization  Visualization of data to communicate messages. This includes graphics, audio, content, installations or use of emerging technology that’s interactive, dynamic or static.
Real-Time Data  Data that informs creative work and experiences in real time to create a unique and fresh way for a brand or business to connect with consumers.
Social-Powered Data  Data generated from social media platforms to inform, influence or inspire new ways for brands and businesses to connect with consumers or communities.

Single Sub-Categories (One Execution Only)

Work with creative thinking at its core. Work that has driven and influenced opinion. Work that is culturally relevant and focuses on reputation management with the objective of increasing positive reinforcement and good will for the brand across all sectors of the PR spectrum. Entries must include an earned media component.

Work will be awarded based on Creative Ideas, Insights and Results.

Industry Sector Sub-Categories
Automotive  Recognizes work in the automotive and transport sector, including car manufacturers, trade bodies or work that is aimed at consumers relating to transport and automotive services, initiatives, and products
Beauty  Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Education  Campaigns that help educational institutions, practices and staff build awareness in a crowded market
Entertainment  Promotes Museums, Art Galleries, Theatres, Movies and TV/Cable/Online Programming 
Fashion and Lifestyle  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Food and Beverage  Includes individual food items, not retail or fast food restaurants
Health Care Services  Promotes health/pharmaceutical products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Includes Weight Loss Programs, Prescription Medications, Doctors, Hospitals, Clinics and Nursing Homes.
Public Sector  Federal, State, Governmental and Institutional
Retail  Promotes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Technology  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI 
Travel & Leisure  Includes Airlines, Hotels and Cruises

PR Specialisms-Craft Sub-Categories
B2B  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Brand PR
Corporate Communications
Corporate Purpose/Social Responsibility  Must be have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Crisis Management  A campaign to manage and protect the reputation of a brand, organization, or person impacted or threatened by crisis
Public and Political Affairs  Includes Public Policy, Political Agendas, Legislative Change and Political Campaigns
 
Situational & Culture/Context Sub-Categories
Best Global Market  Campaigns that use specific culture and behavior insights geared to the worldwide marketplace
Best Local/Regional/National Market  Campaigns that use specific culture and behavior insights geared to one specific market place or a particular country
Best Product Launch  A planned effort to bring a new product to market or re-launch an existing product
Challenger Brand  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation

PR Technique/Tactics Sub-Categories
Best Use of Content Marketing
Best Use of Events and Stunts  Includes the promotion of Conferences/Conventions and Music Festivals where the PR strategy is used to increase brand awareness and achieve business objectives for the client.
Best Use of Social Media  Campaigns designed specifically for social media platforms (which must be named) focused on the brands target audience.
Best Use of Sponsorship  This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship.
Best Use of Strategic Partnership
Influencer Marketing  Awards the most effective, creative and innovative PR campaign that engages influencers and uses them as part of the PR strategy to increase brand awareness and achieve business objectives
Media Relations  Best use of earned media

Design recognizes excellence in visual identity and production values and execution of craft.  This media encompasses any idea or execution that relies on visual content to communicate a brands message or strengthen consumer recognition.

Single Sub-Categories (One Execution Only)

Best Global Market  Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market  Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market  Work that uses specific culture and behavior insights geared to a specific Region or Country
Brand/Corporate ID  Includes Business Cards, Invitations, Calendars and Stationery
Branded Content  The creation of original content by a brand. The purpose is to deliver marketing messages by engaging consumers via a platform(s) rather than traditional advertising methods
Brochures/Catalogues  Includes Annual Reports
Challenger Brand  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Client Promotion  Promotes the Client only
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data and Real-Time Data
Creativity on a Budget  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget.  Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Data Visualization  Visualization of data to communicate messages. This includes graphics, audio, content, installations or use of emerging technology that’s interactive, dynamic or static.
Direct Marketing – B2B  Communications aimed at receiving a direct response from other professionals.  This includes press inserts, wraps, street flyers, digital and interactive sites, reply cards, posters and sampling.
Direct Marketing – Consumer  Communications aimed at receiving a direct response from day to day consumers. This includes press inserts, wraps, street flyers, digital and interactive sites, reply cards, posters and sampling.
Displays & Installations  Can be Permanent or Temporary designs that are executed in public places while communicating a brand and/or enhancing a space, environment or building such as Exhibitions, Pop-up Stores, Shop Windows, etc.
Editorial Design  Specializes in the design layout and type of any publication, such as, books, newspapers, pamphlets, magazines, etc.
Experiential Design  Design of products, processes, services, events and environments, with a focus on the positive brand perception created by the quality of the consumer experience.
Gaming  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Innovative Use of Design  Must be entered as a Video Case Study
Interactive Installations  The use of digital technology to create or enhance interactive or immersive artistic experiences.
Limited/Special Editions  Available in limited quantities, sometimes numbered.  Generally in the marketplace for a limited time.
Logos 
Naming  The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Not-for-Profit  Organizations such as camps, schools, that's primary focus is to serve the public.
Point-of-Sale  Displays that usually appear indoors and are used to directly promote or sell products or services. Does not include Posters or Print ads.
Posters
Product Design  The process of ideating, designing and creating products that meet the needs and requirements of consumers.  They must be functional and solve a problem.
Prototype  A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Rebrand  An evolved design that has reinvented or moved forward a brand to meet changing customer needs.  Provide previous brand identity for reference.
Retail Space  Design for retail spaces including Pop-up Stores and Shop Windows
Self-Promotion  Promotes the Entrant only
Signage
Spatial Design  Includes Public Spaces, Bus Stops, Airports, Parks and Office Space
Sustainable Design & SDG  Design that takes special consideration of the product as it relates to the impact on the environment, community or society
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Sub-Categories (Multiple Executions)

Brochures/Catalogues Campaign 
Direct Marketing – B2B Campaign  Promotional Pieces
Direct Marketing – Consumer Campaign  Promotional Pieces
Poster Campaign

Craft Sub-Categories (One Execution Only)

Art Direction  The overall artistic aspects of the work including all images, logos and taglines.
Copywriting  Use of the copy in the overall execution. Must include all images, logos and taglines.
lllustration  Use of illustration(s) in the overall execution. Must include all logos and taglines.
Motion Graphics - Animation  Includes Cel Animation, Motion Graphics and computer generated imagery in 2D or 3D.
Photography  Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography  Use of type treatments in the overall execution. Must include all images, logos and taglines.

Visual Design  Use of color, images, type and overall layout to create visuals that will appeal to the consumer. 

Craft Campaign Sub-Categories (Multiple Executions)

Art Direction Campaign  The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Campaign  Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Campaign  Use of illustrations in the overall execution. Must include all logos and taglines.
Photography Campaign  Use of photographic images in the overall execution. Must include all logos and taglines.
Typography Campaign  Use of type treatments in the overall execution. Must include all images, logos and taglines.

Visual Design Campaign  Use of color, images, type and overall layout to create visuals that will appeal to the consumer. 

Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)

Public Service/Charity/NGO  (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies. 
Public Service/Charity/NGO Campaign  (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

Includes all Digital Apps, Digital Adverts, Banners, Games, Mobile, Social Media, AR, VR, Wearables and Websites

Sub-Categories

Apps
Augmented Reality  The integration of digital information with the real world environment in real time
Automotive  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance  Includes Insurance and Online Brokerage Companies
Banners
Beauty & Well-being  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising  Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages  Includes Alcoholic, Non-Alcoholic and Dairy Beverages 
Branded Content  has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment  Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Challenger Brand  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data  This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget.  Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education  Includes Educational Institutions, Tutorials and Online Classes
Entertainment  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies and Lotteries
Fashion & Accessories  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods  Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products  Includes Cleaning Products, Pet Products, Furniture and Appliances
Innovative Use of Digital
Media  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Microsites
Mobile Advertising  Targets customers through mobile devices
Personal/Gift Items  Includes Toys & Games
Retail  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Self-Promotion  Promotes the Entrant Only
Social Media Platforms  Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG  Executions that feature communication highlighting the importance of any impact on the environment, community or society
Technology & Tech Equipment  Includes Mobile Phones, Tablets, Computers, Gaming Systems AR, VR and AI
Tone of Voice  The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Travel & Tourism  Includes Airlines, Hotels and Cruises
UI - User Interface & Navigation  The user's interactive journey
Use of Social Media  How the brand integrates with social media platforms
Utilities  Includes Gas, Electric and Telephone Companies
UX - User Experience  Designs focused on the behavioral or emotional response
Viral
Virtual Reality  Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Weird Wonderful Work
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Craft Sub-Categories

Animation/Motion Graphics  Includes Animation, Holograms and Motion Graphics
Art Direction  The overall artistic aspects of the work including all images, logos and taglines.
Copywriting  Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration  Use of illustration(s) in the overall execution. Must include all logos and taglines.

Image Design  Includes Artwork, Image Manipulation and Photography
Music & Sound Design  Includes Music, Brand Partnerships and Sonic Branding
Typography  Use of type treatments in the overall execution. Must include all images, logos and taglines.

Visual Design  Use of color, images, type and overall layout to create visuals that will appeal to the consumer. 

Public Service/Charity/NGO Sub-Category (Not Eligible For A Grand LIA)

Public Service/Charity/NGO  No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

Work that makes you rethink how things can be done. Work that points to new ways forward, ideas that move away from the status quo and breaks new barriers.

It could be a social wave, a new methodology, or a new business model. Work that uses a different approach, it can be new technology or a new use of technology; a new platform or using an existing platform in a new/different way. Anything that symbolizes the future and pushing the boundaries. Entries do not have to focus on advertising but rather creative solutions.

The AI specific sub-categories are designed to showcase the transformative power of AI in enhancing products and services, enriching human-AI interactions, and providing personalized experiences. It seeks to highlight AI's role, showcasing projects that leverage AI to elevate the quality, efficiency, and personal relevance of products and services.

Sub-Categories

Creative excellence in work that promotes consumer health products and services with the intention of personal care, self-diagnosis and regaining or maintaining health and well-being will be recognized by this jury. Health and Wellness campaigns make a case for society to do more to take care of itself.

This includes inspirational ideas and approaches to non-pharmaceutical / non-regulated products/services, focused on the promotion of progressive and/or healthy living.

Single Sub-Categories (One Execution Only)

AI-Enabled Health & Wellness  Emphasizing AI's contributions to health and wellness, from enhancing diagnostics to creating solutions for personal well-being.
Animal Health
Corporate Communication  Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees and stockholders, etc.
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity on a Budget  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget.  Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Devices and Diagnostics  Includes any instrument, apparatus or other related product that the consumer can purchase without a doctor's prescription or permission. Includes Walkers, Wheelchairs and Vaporizers
Education and Services  Includes Educational Institutions, Tutorials and Online Classes
Environmental Health
Fitness  Includes Personal Trainers, Gyms and Exercise Centers
Health Institutions  Includes Clinics, Hospitals, Outpatient Care, Rehab Facilities and Memory Centers
Homeopathic/Natural Remedies  Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics and Effervescent Vitamin Drinks
Innovation  Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Insurance  Includes Dental, Vision, Life and Pet
OTC – Over-the-Counter  Includes Non-Prescription Drugs, First Aid Products and Applications
Podcast  Long-form audio content in the form of a podcast created specifically for a brand/product for advertising, promotional, or public relations purposes. Must be a single episode.
Product Design  Products that are already in the marketplace
Prototype  A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Tech and Personal Devices  Includes Wearables, Apps, Digital Products such as FitBit and Apple Watch. Anything used to track and encourage a healthy lifestyle.
Use of Social Media  How the brand integrates with social media platforms

Campaign Sub-Categories (Multiple Executions in the same medium or can be multi-platform/channel)

AI-Enabled Health & Wellness Campaign  Emphasizing AI's contributions to health and wellness, from enhancing diagnostics to creating solutions for personal well-being.
Animal Health Campaign
Corporate Communication Campaign  Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees and stockholders, etc.
Creative Use of Data Campaign  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Devices and Diagnostics Campaign  Includes any instrument, apparatus or other related product that the consumer can purchase without a doctor's prescription or permission. Includes Walkers, Wheelchairs and Vaporizers
Education and Services Campaign  Includes Educational Institutions, Tutorials and Online Classes
Environmental Health Campaign
Fitness Campaign  Includes Personal Trainers, Gyms and Exercise Centers
Health Institutions Campaign  Includes Clinics, Hospitals, Outpatient Care, Rehab Facilities and Memory Centers
Homeopathic/Natural Remedies Campaign  Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics and Effervescent Vitamin Drinks
Innovation Campaign  Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Insurance Campaign  Includes Dental, Vision, Life and Pet
OTC – Over-the-Counter Campaign  Includes Non-Prescription Drugs, First Aid Products and Applications
Podcast Series  Long-form audio content in the form of a podcast created specifically for a brand/product for advertising, promotional, or public relations purposes. Must be a multi-episode series.
Product Design Campaign  Products that are already in the marketplace
Tech and Personal Devices Campaign  Includes Wearables, Apps, Digital Products such as FitBit, Apple Watch. Anything used to track and encourage a healthy lifestyle.
Use of Social Media Campaign  How the brand integrates with social media platforms

Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA) 
Public Service/Charity/NGO  (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign  (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

Entries will be judged on the execution and production value of work created for non-pharmaceutical / non-regulated products and services, focused on the promotion of progressive and/or healthy living.

An idea is only integrated if it impacts society and integrates itself into culture. It evolves based on the interaction of people and the different touch points. Integration is Innovation, Influence and Impact.

Sub-Categories

Automotive  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance  Includes Insurance and Online Brokerage Companies
Beauty & Well-being  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Global Market  Work that uses specific culture and behavior insights that was released on a global scale
Best Local Market  Work that uses specific culture and behavior insights geared to one specific market place or municipality
Best Regional/National Market  Work that uses specific culture and behavior insights geared to a specific Region or Country
Best Use of Real Time Advertising  Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages  Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Branded Content  has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment  Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Challenger Brand  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget.  Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Direct Marketing  Marketing and Advertising focused on receiving a direct response from the clear target audience, with a call to action and defined results.
Education  Includes Educational Institutions, Tutorials and Online Classes
Entertainment  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods  Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products  Includes Cleaning Products, Pet Products, Furniture and Appliances
Media  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations.
Personal/Gift Items  Includes Toys & Games
Political  Includes Candidates, Elections and Political Advocacy Issues
Retail  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms  Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism  Includes Airlines, Hotels and Cruises 
Use of Social Media  How the brand integrates with social media platforms
Utilities  Includes Gas, Electric and Telephone Companies 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Public Service/Charity/NGO Sub-Category (Not Eligible For A Grand LIA)

Public Service/Charity/NGO  No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

 

Single categories awarding creative excellence and outstanding craftsmanship in curating, mixing, producing or adapting music and sound for campaigns and brands, across different media and platforms.

Single Sub-Categories (One Execution Only)

Audio Branding  The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Experiential Use of Music & Sound  Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums and Themed Attractions. It must be entered as a case study, not to exceed 3 minutes. Must include footage from the experience or attraction.
Music Adaptation - Instrumental  An adaptation is the reimagining or rearrangement of a prior existing composition so the music will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Music Adaptation - Song  An adaptation is the reimagining or rearrangement of a prior existing composition with lyrics so that the song will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Original Music - Score  Music with very little or no lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Original Music with Lyrics  Music with lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Sound Design  The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Sound Editing  The editing of existing and/or supplied audio elements to tell, support or enhance the narrative.
Sound Mixing  The combination, balance and craft of sonic elements to create a mix.
Use of Licensed Music  The syncing of an existing piece of music to the work, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.

A short film/video that features a performance of a popular song by an artist or band with dramatization and imagery for the purpose of promoting a song or brand.

Single Sub-Categories (One Execution Only)

AI  This category recognizes the sole use of artificial intelligence as an alternative computer-driven method of delivering a creative, relevant and compelling visual results.
Animation  Includes Cel Animation, AI, CG and Motion Graphics
Best Music Video  Celebrates all of the production values and executions of craft using some or all of the sub-categories in this competition.
Choreography  The art or practice of designing sequences of movements of physical bodies, or their depictions, in which motion or form or both are used.
Cinematography  The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Direction  The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing  Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.

Production Design  The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.

For ideas that are so unique, new and pure, that they cannot be labelled in a conventional way.  Submissions can come from any section of the industry: Direct, Film, Ambient, amongst others; created to honor brand communication that doesn't fit neatly into traditional categories. Category defying work that pushes boundaries. Entries will need to break new ground. The jury is looking for work that is brilliant in its thinking and innovative in its execution.

Sub-Categories

Automotive  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Financial  Includes Insurance and Online Brokerage Companies
Beauty & Well-being  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising  Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages  Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Branded Content  has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment  Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Corporate Purpose/Social Responsibility  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget.  Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Direct Marketing  Marketing and Advertising focused on receiving a direct response from the clear target audience, with a call to action and defined results.
Education  Includes Educational Institutions, Tutorials and Online Classes
Entertainment  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Experiential  Focuses on the positive brand perception created by the quality of the consumer experience.
Fashion & Accessories  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods  Includes Confection/Snacks and Food Products (Does not include Retail Food Chains or Restaurants)
Gaming  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Guerrilla Marketing
Health & Pharma  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products  Includes Cleaning Products, Pet Products, Furniture and Appliances
Interactive Installations  The use of digital technology to create or enhance interactive or immersive experiences.
Live Events - Beyond Advertising  Best Use of Event
Media  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items  Includes Toys and Games
Political  Includes Candidates, Elections and Political Advocacy Issues
Retail  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms  Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism  Includes Airlines, Hotels and Cruises
Use of Social Media  How the brand integrates with social media platforms
Utilities  Includes Gas, Electric and Telephone Companies 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Public Service/Charity/NGO Sub-Category (Not Eligible For A Grand LIA)

Public Service/Charity/NGO  No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

 

A commercial film designed primarily for release online via social media platforms, demonstrating a combination of exemplary ideas, executions and craft.

Single Sub-Categories  (One Execution Only)

Automotive  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance  Includes Insurance and Online Brokerage Companies
Beauty & Well-being  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Branded Content  has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative. 
Branded Entertainment  Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Copywriting  Use of the copy in the overall execution.
Corporate Purpose/Social Responsibility  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education  Includes Educational Institutions, Tutorials and Online Classes
Entertainment  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods  Includes Confection/Snacks and Food Products (Does not include Retail Food Chains or Restaurants)
Gaming  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products  Includes Cleaning Products, Pet Products, Furniture and Appliances 
Humor  Using comedy to create a story that engages the consumer.
Innovative Use of Online Film  Must be entered as a Case Study
Media  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items  Includes Toys & Games
Political  Includes Candidates, Elections and Political Advocacy Issues
Retail  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms  Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Tagline/Endline  Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Technology & Tech Equipment  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism  Includes Airlines, Hotels and Cruises
Use of Social Media  How the brand integrates with social media platforms
Utilities  Includes Gas, Electric and Telephone Companies 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Sub-Categories (Multiple Executions)

Automotive Campaign  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Campaign  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Campaign  Includes Insurance and Online Brokerage Companies

Beauty & Well-being Campaign  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Beverages - Alcoholic Campaign
Beverages - Non-Alcoholic Campaign
Branded Content Campaign  has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative. 
Branded Entertainment Campaign  Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Copywriting Campaign  Use of the copy in the overall execution.
Corporate Purpose/Social Responsibility Campaign  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Campaign  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Campaign  Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Campaign  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education Campaign  Includes Educational Institutions, Tutorials and Online Classes
Entertainment Campaign  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Campaign  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Campaign  Includes Confection/Snacks and Food Products (Does not include Retail Food Chains or Restaurants)
Gaming Campaign  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Campaign  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Campaign  Includes Cleaning Products, Pet Products, Furniture and Appliances 
Humor Campaign  Using comedy to create a story that engages the consumer.
Media Campaign  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Campaign  Includes Toys & Games
Political Campaign  Includes Candidates, Elections and Political Advocacy Issues
Retail Campaign  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Campaign  Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports Campaign  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Campaign  Executions that feature communication highlighting the importance of any impact on the environment, community or society
Tagline/Endline Campaign  Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Technology & Tech Equipment Campaign  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Campaign  Includes Airlines, Hotels and Cruises
Use of Social Media Campaign  How the brand integrates with social media platforms
Utilities Campaign  Includes Gas, Electric and Telephone Companies 
Zeitgeist Campaign  Creativity in the spirit, mood, culture or subculture of a particular time

Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)

Public Service/Charity/NGO  (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign  (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies. 

Recognizing the very best and most innovative, exceptionally crafted and beautifully executed packaging design from around the globe.

Submissions can be either a single execution or a product line for the same brand.

Sub-Categories

Creative excellence in the pharmaceutical and medical industry where the focus is on conditions and diseases that require prescription medications and a doctor’s recommendation as treatment will be recognized by this jury.

Submissions must be comprised of communications, experiences or innovations that drive awareness and treatment, improve population health and advance the pharmaceutical industry. The nature of the work could be in service of outreach to consumers, patients, providers, payors or other industry professionals to recognize medical problems, motivate treatment, promote solutions and rally advocacy or support for human or animal medical care.

These products/services are highly regulated by local governments in their respective countries. These restrictions and regulations will be taken into account when judging.

Over-the-counter medications (OTC) are not considered pharmaceuticals. Medications not dispensed by a healthcare professional should be entered in Health & Wellness. Work for health issues or conditions that do not require prescription treatment and for social causes (bullying, domestic violence, child abuse, hunger/malnutrition, aging etc.) do not belong in Pharma & Medical. Those entries should be entered in the Health & Wellness competition.

Note: LIA at the recommendation of the jury reserve the right to disqualify entries that are not deemed relevant for the Pharma & Medical competition based on the criteria above.

Social Responsibility/Awareness Sub-Categories These categories are for clients that are NGOs, Non-Profit Foundations, etc. Any work submitted here, may not be entered into other sub-categories under Pharma & Medical.

Social Responsibility/Awareness  (One Execution Only) Includes work that raises awareness for organ donation, research, etc.
Social Responsibility/Awareness Campaign  (Multiple Executions) Includes work that raises awareness for organ donation, research, etc. 

Single Branded Sub-Categories (One Execution Only) Work that shows a branded drug name and has been approved by a regulatory medical advisory board / compliance team (Veeva, JRC, Zinc, any other such organization dependent on country/market)

AI-Enabled Pharma & Medical  Emphasizing AI's contributions to pharma & medical, from enhancing medical diagnostics to creating solutions for diseases.
Animal Health  Prescription treatments for pets/animals.
Corporate Communication  Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics  Includes any Instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Patient Engagement
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Product Design  Products that are already in the marketplace
Prototype  A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Use of Social Media  How the brand integrates with social media platforms

Single Unbranded Sub-Categories (One Execution Only) Work that does not specifically mention any drug name. This is usually work created for disease awareness aimed at both Healthcare Professionals and Patients.
AI-Enabled Pharma & Medical  Emphasizing AI's contributions to pharma & medical, from enhancing medical diagnostics to creating solutions for diseases.
Animal Health  Prescription treatments for pets/animals.
Corporate Communication  Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics  Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Patient Engagement
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Product Design  Products that are already in the marketplace
Prototype  A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Use of Social Media  How the brand integrates with social media platforms

Campaign Branded Sub-Categories (Multiple Executions)

AI-Enabled Pharma & Medical Campaign  Emphasizing AI's contributions to pharma & medical, from enhancing medical diagnostics to creating solutions for diseases.
Animal Health Campaign  Prescription treatments for pets/animals.
Corporate Communication Campaign  Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Creative Use of Data Campaign  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Campaign  Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services Campaign
Patient Engagement Campaign
Pharmaceuticals and Vaccines Campaign
Physicians and Healthcare Providers – Professional Services Campaign
Product Design Campaign  Products that are already in the marketplace
Use of Social Media Campaign  How the brand integrates with social media platforms

Campaign Unbranded Sub-Categories (Multiple Executions)

AI-Enabled Pharma & Medical Campaign  Emphasizing AI's contributions to pharma & medical, from enhancing medical diagnostics to creating solutions for diseases.
Animal Health Campaign  Prescription treatments for pets/animals.
Corporate Communication Campaign  Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Creative Use of Data Campaign  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Campaign  Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services Campaign
Patient Engagement Campaign
Pharmaceuticals and Vaccines Campaign
Physicians and Healthcare Providers – Professional Services Campaign
Product Design Campaign  Products that are already in the marketplace
Use of Social Media Campaign  How the brand integrates with social media platforms

Entries will be judged on the execution and production value of work created for the highly regulated pharmaceutical industry. Submissions must be comprised of communications, experiences or innovations that drive awareness and treatment, improve population health and advance the pharmaceutical industry. The nature of the work could be in service of outreach to consumers, patients, providers, payors or other industry professionals to recognize medical problems, motivate treatment, promote solutions and rally advocacy or support for human or animal medical care.

There is no limit to how many times the same piece of work can be entered into this competition if the categories are relevant.

In the Craft categories work across all media will be accepted.

These products/services are highly regulated by local governments in their respective countries. These restrictions and regulations will be taken into account when judging.

Over-the-counter medications (OTC) are not considered pharmaceuticals. Medications not dispensed by a healthcare professional should be entered in Health & Wellness. Work for health issues or conditions that do not require prescription treatment and for social causes (bullying, domestic violence, child abuse, hunger/malnutrition, aging etc.) do not belong in Pharma & Medical. Those entries should be entered in the Health & Wellness competition.

Note: LIA at the recommendation of the jury reserve the right to disqualify entries that are not deemed relevant for the Pharma & Medical competition based on the criteria above.

Craft Single Sub-Categories (One Execution Only)

Art Direction  The overall artistic aspects of the work including all images, logos and taglines.
Copywriting  Use of the copy in the overall execution.  Must include all images, logos and taglines.
Illustration  Use of illustration(s) in the overall execution.  Must include all logos and taglines.
Photography  Use of photographic image(s) in the overall execution.  Must include all logos and taglines.
Typography  Use of type treatments in the overall execution.  Must include all images, logos and taglines.
UI - User Interface & Navigation  The user's interactive journey
UX - User Experience  Designs focused on the behavioral or emotional response

Craft Campaign Sub-Categories (Multiple Executions)

Art Direction Campaign  The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Campaign  Use of the copy in the overall execution.  Must include all images, logos and taglines.
Illustration Campaign  Use of illustrations in the overall execution.  Must include all logos and taglines.
Photography Campaign  Use of photographic images in the overall execution.  Must include all logos and taglines.
Typography Campaign  Use of type treatments in the overall execution.  Must include all images, logos and taglines.

Audio Branding  The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Experiential Use of Music & Sound  Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums and Themed Attractions. It must be entered as a case study, not to exceed 3 minutes. Must include footage from the experience or attraction.
Music Adaptation - Instrumental  An adaptation is the reimagining or rearrangement of a prior existing composition so the music will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Music Adaptation - Song  An adaptation is the reimagining or rearrangement of a prior existing composition with lyrics so that the song will work creatively with the execution. Must provide the name(s) of Original Artist and Original Song Title.
Original Music - Score  Music with very little or no lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Original Music with Lyrics  Music with lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Sound Design  The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Sound Editing  The editing of existing and/or supplied audio elements to tell, support or enhance the narrative.
Sound Mixing  The combination, balance and craft of sonic elements to create a mix.
Use of Licensed Music  The syncing of an existing piece of music to the work, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.

Production & Post-Production Single Sub-Categories (One Execution Only)

2D Animation  Creating movement of characters and objects within a 2 dimensional space ie: height and width but not depth.
AI  This category recognizes the sole use of artificial intelligence as an alternative computer-driven method of delivering a creative, relevant and compelling visual results.
CGI Animation   Creating movement of characters and objects using digital technology in a creative and outstanding way. Includes 3D Animation.
Cinematography  The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Direction  The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing  Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Performance/Casting  Includes Animal Casting
Production Design  The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Stop-Frame Animation  Creating movement of inanimate objects or models by filming each frame at a time with slight changes of position between each frame.
Virtual Reality  Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects  The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.

Entries can be indoor or outdoor and can be placed on walls, bus shelters or transportation. Includes Static Posters and Interactive/Digital Posters.

Single Sub-Categories (One Execution Only)

Automotive  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance  Includes Insurance and Online Brokerage Companies
Beauty & Well-being  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising  Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages  Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Entertainment  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies and Lotteries
Fashion & Accessories  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods  Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products  Includes Cleaning Products, Pet Products, Furniture and Appliances
Innovative Use of Posters  Must be entered as a Video Case Study
Media  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items  Includes Toys & Games
Political  Includes Candidates, Elections and Political Advocacy Issues
Retail  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism  Includes Airlines, Hotels and Cruises 
Utilities  Includes Gas, Electric and Telephone Companies 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Sub-Categories (Multiple Executions)

Automotive Campaign  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Campaign  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Campaign  Includes Insurance and Online Brokerage Companies
Beauty & Well-being Campaign  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising Campaign  Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages Campaign  Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand Campaign  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Campaign  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Campaign  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Entertainment Campaign  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies and Lotteries
Fashion & Accessories Campaign  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Campaign  Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming Campaign  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Campaign  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Campaign  Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Campaign  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Campaign  Includes Toys & Games
Political Campaign  Includes Candidates, Elections and Political Advocacy Issues
Retail Campaign  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Campaign  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Campaign  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Campaign  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Campaign  Includes Airlines, Hotels and Cruises 
Utilities Campaign  Includes Gas, Electric and Telephone Companies 
Zeitgeist Campaign  Creativity in the spirit, mood, culture or subculture of a particular time

Craft Single Sub-Categories (One Execution Only)

Art Direction  The overall artistic aspects of the work including all images, logos and taglines.
Copywriting  Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration  Use of illustration(s) in the overall execution. Must include all logos and taglines.
Photography  Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography  Use of type treatments in the overall execution. Must include all images, logos and taglines.

Visual Design  Use of color, images, type and overall layout to create visuals that will appeal to the consumer. 

Craft Campaign Sub-Categories (Multiple Executions)

Art Direction Campaign  The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Campaign  Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Campaign  Use of illustrations in the overall execution. Must include all logos and taglines.
Photography Campaign  Use of photographic images in the overall execution. Must include all logos and taglines.
Typography Campaign  Use of type treatments in the overall execution. Must include all images, logos and taglines.

Visual Design Campaign  Use of color, images, type and overall layout to create visuals that will appeal to the consumer. 

Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)

Public Service/Charity/NGO  (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign  (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

Work formatted and released for printed publications, such as magazines and newspapers or Direct Marketing such as Annual Reports or Brochures.

Single Sub-Categories (One Execution Only)

Automotive  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance  Includes Insurance and Online Brokerage Companies
Beauty & Well-being  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Beverages  Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Education  Includes Educational Institutions, Tutorials and Online Classes
Entertainment  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods  Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products  Includes Cleaning Products, Pet Products, Furniture and Appliances
Media  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items  Includes Toys & Games
Political  Includes Candidates, Elections and Political Advocacy Issues
Retail  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism  Includes Airlines, Hotels and Cruises 
Utilities  Includes Gas, Electric and Telephone Companies 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Sub-Categories (Multiple Executions)

Automotive Campaign  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Campaign  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Campaign  Includes Insurance and Online Brokerage Companies
Beauty & Well-being Campaign  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Beverages Campaign  Includes Alcoholic, Non-Alcoholic and Dairy Beverages
Challenger Brand Campaign  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Corporate Purpose/Social Responsibility Campaign  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Education Campaign  Includes Educational Institutions, Tutorials and Online Classes
Entertainment Campaign  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Campaign  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Campaign  Includes Food Products, Confections and Snacks (Does not include Retail Food Chains or Restaurants)
Gaming Campaign  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Campaign  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Campaign  Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Campaign  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Campaign  Includes Toys & Games
Political Campaign  Includes Candidates, Elections and Political Advocacy Issues
Retail Campaign  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Campaign  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Campaign  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Technology & Tech Equipment Campaign  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Campaign  Includes Airlines, Hotels and Cruises 
Utilities Campaign  Includes Gas, Electric and Telephone Companies 
Zeitgeist Campaign  Creativity in the spirit, mood, culture or subculture of a particular time

Craft Single Sub-Categories (One Execution Only)

Art Direction  The overall artistic aspects of the work including all images, logos and taglines.
Copywriting  Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration  Use of illustration(s) in the overall execution. Must include all logos and taglines.
Photography  Use of photographic image(s) in the overall execution. Must include all logos and taglines.
Typography  Use of type treatments in the overall execution. Must include all images, logos and taglines.

Visual Design  Use of color, images, type and overall layout to create visuals that will appeal to the consumer. 

Craft Campaign Sub-Categories (Multiple Executions)

Art Direction Campaign  The overall artistic aspects of the work including all images, logos and taglines.
Copywriting Campaign  Use of the copy in the overall execution. Must include all images, logos and taglines.
Illustration Campaign  Use of illustrations in the overall execution. Must include all logos and taglines.
Photography Campaign  Use of photographic images in the overall execution. Must include all logos and taglines.
Typography Campaign  Use of type treatments in the overall execution. Must include all images, logos and taglines.

Visual Design Campaign  Use of color, images, type and overall layout to create visuals that will appeal to the consumer. 

Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)

Public Service/Charity/NGO  (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign  (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

Endorsing and celebrating all the production values and executions of craft, as defined by its relevant sub-category.

Single Sub-Categories (One Execution Only)

2D Animation  Creating movement of characters and objects within a 2 dimensional space ie: height and width but not depth.
AI  This category recognizes the sole use of artificial intelligence as an alternative computer-driven method of delivering a creative, relevant and compelling visual results.
CGI Animation  Creating movement of characters and objects using digital technology in a creative and outstanding way. Includes 3D Animation.
Cinematography  The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Direction  The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing  Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
New Director  A new Director is one that has directed no more than 6 different pieces of work. This director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Performance/Casting  Includes Animal Casting
Production Design  The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Stop-Frame Animation  Creating movement of inanimate objects or models by filming each frame at a time with slight changes of position between each frame.
Virtual Reality  Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects  The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques. 

Campaign Sub-Categories (Multiple Executions)

2D Animation Campaign  Creating movement of characters and objects within a 2 dimensional space ie: height and width but not depth.
AI Campaign  This category recognizes the sole use of artificial intelligence as an alternative computer-driven method of delivering a creative, relevant and compelling visual results.
CGI Animation Campaign  Creating movement of characters and objects using digital technology in a creative and outstanding way. Includes 3D Animation.
Cinematography Campaign  The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept. Must be for the same Client.
Direction Campaign  The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision. Must be for the same Client by the same Director.
Editing Campaign  Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film. Must be for the same Client.
New Director Body of Work Campaign  A new Director is one that has directed no more than 6 different pieces of work. This director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Performance/Casting Campaign  Includes Animal Casting
Production Design Campaign  The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Stop-Frame Animation Campaign  Creating movement of inanimate objects or models by filming each frame at a time with slight changes of position between each frame.
Virtual Reality Campaign  Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects Campaign  The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques. Must be for the same Client.

Recognizes that creativity does not just live within campaigns, it now plays an influential role in the enduring transformation of businesses including their operations, services, products, internal experiences and customer experiences. This medium doesn’t just recognize work that promotes solutions to customers; it recognizes the solutions themselves.

Work will be awarded based on the Creative Solution, Business Impact, Key Insights and Problem Definition.

Sub-Categories
Brand Manifestations  Where brand ideas lead to change in the customer or employee experience.
Brand Purpose  The application of a brands socially driven purpose that connects with customers and resonates via culture and society. This includes SDG executions that are brand linked.
Community Experience  Includes exhibitions and events that through creative engagement change the way people interact with the issue.
Creative Operational Transformation  Creative Ideas and strategy that have transformed how the business operates.
Customer Experience  Creative ideas that have transformed the customer experience of the business.
Data and Analytics  Work that through customer insight and targeting allows businesses to reach new markets and more relevant engagement.
Emerging Technology  The use of emerging technology to transform a brand business and how it interacts with its customers. Includes AI, Data, Voice Assistance, etc.
Government  Ideas that are government led that transform government operations or interaction with the community.
New Customer Relationships  A new approach to how technology, creates relationships with customers, based on direct to customer interaction and subscriptions.
Product Design  A new or evolved product design that has reinvented or moved forward a brand to meet evolving customer needs.
Service Experience  A new or reimagined service, launched by an existing brand, that enhances and reinvents the customers interaction with that brand.
Technology Transformation  Internal technology transformation, that changes the way business operates to the benefit of staff, distributors, consumers and regulators.

A commercial film designed primarily for release via broadcast television and/or cinema, demonstrating a combination of exemplary ideas, executions and craft.

Single Sub-Categories (One Execution Only)

Automotive  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance  Includes Insurance and Online Brokerage Companies
Beauty & Well-being  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Beverages - Alcoholic 
Beverages - Non-Alcoholic 
Branded Content  Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative. 
Branded Entertainment  Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Copywriting  Use of the copy in the overall execution.  
Corporate Purpose/Social Responsibility  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education  Includes Educational Institutions, Tutorials and Online Classes
Entertainment  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods  Includes Confection/Snacks and Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products  Includes Cleaning Products, Pet Products, Furniture and Appliances 
Humor  Using comedy to create a story that engages the consumer.
Innovative Use of TV & Cinema  Must be entered as a Case Study
Media  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items  Includes Toys & Games
Political  Includes Candidates, Elections and Political Advocacy Issues
Retail  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms  Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Tagline/Endline  Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Technology & Tech Equipment  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism  Includes Airlines, Hotels and Cruises
Utilities  Includes Gas, Electric and Telephone Companies 
Zeitgeist  Creativity in the spirit, mood, culture or subculture of a particular time

Campaign Sub-Categories (Multiple Executions)

Automotive Campaign  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B Campaign  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance Campaign  Includes Insurance and Online Brokerage Companies
Beauty & Well-being Campaign  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Beverages - Alcoholic Campaign
Beverages - Non-Alcoholic Campaign
Branded Content Campaign  Branded Content has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment Campaign  Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention with the best of anything a movie studio, television network, streaming platform, major record label, gaming studio, event producer, social media platform, book publisher or museum has to offer.
Copywriting Campaign  Use of the copy in the overall execution.  
Corporate Purpose/Social Responsibility Campaign  Must have a brand association. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social or environmental issues from a brand.
Creative Use of Data Campaign  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Campaign  Recognizing creativity that inspires preference, transaction, payment and purchase
Creativity on a Budget Campaign  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Overall budget, breakdown of costs and an explanation of why you qualify for this award must be provided on the entry form.
Education Campaign  Includes Educational Institutions, Tutorials and Online Classes
Entertainment Campaign  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories Campaign  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods Campaign  Includes Confection/Snacks and Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Campaign  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma Campaign  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products Campaign  Includes Cleaning Products, Pet Products, Furniture and Appliances 
Humor Campaign  Using comedy to create a story that engages the consumer.
Media Campaign  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal/Gift Items Campaign  Includes Toys & Games
Political Campaign  Includes Candidates, Elections and Political Advocacy Issues
Retail Campaign  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Campaign  Includes Facebook, WhatsApp, LinkedIn, Vimeo, X and Instagram
Sports Campaign  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG Campaign  Executions that feature communication highlighting the importance of any impact on the environment, community or society.
Tagline/Endline Campaign  Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Technology & Tech Equipment Campaign  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism Campaign  Includes Airlines, Hotels and Cruises
Utilities Campaign  Includes Gas, Electric and Telephone Companies 
Zeitgeist Campaign  Creativity in the spirit, mood, culture or subculture of a particular time

Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)
Public Service/Charity/NGO  (One Execution Only) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.
Public Service/Charity/NGO Campaign  (Multiple Executions) No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.

Ideas created by companies or individuals that are communicated through a social media platform or leverage the social capital of individuals with existing reach and/or celebrities from either mainstream or social media. For judging purposes, engagement activity must be supplied with the entry.
 

Sub-Categories

Automotive  Includes Automotive Accessories, EVs and all Mobility Sectors
B2B  Work that recognizes outstanding creativity in the advertising and promotions of products and services that are targeted by businesses to other businesses.
Banking & Finance  Includes Insurance and Online Brokerage Companies
Beauty & Well-being  Includes Beauty products, Cosmetics, Toiletries, Well-being products, Services and Experiences.
Best Use of Real Time Advertising  Creative work and experiences that happen in real time that allow a brand or business to create a unique and fresh way to connect with consumers.
Beverages  Includes Alcoholic and Non-Alcoholic Beverage Products
Branded Content  has no obligation to entertain, nor does it have an obligation to sell a product or service. While not always, oftentimes Branded Content is very informative.
Branded Entertainment  Advertising disguised as entertainment. Not only must Branded Entertainment sell a product or service, it must also compete against and hold your attention.
Challenger Brand  Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation.
Creative Use of Data  Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce  Recognizing creativity that inspires preference, transaction, payment and purchase
DIY  Includes Home Improvements and Crafts
Education  Includes Educational Institutions, Tutorials and Online Classes
Entertainment  Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, TV/Cable/Online Programming, Theatres, Zoos, Movies, and Lotteries
Fashion & Accessories  Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Foods  Includes Confection/Snacks and Food Products (Does not include Retail Food Chains or Restaurants)
Gaming  Work connected to a game, gaming culture, work with strong elements of gamification in communication or that expands beyond a game and/or virtual universe to create entertainment and connective experiences for players and audiences.
Health & Pharma  Includes Weight Loss Programs, Hospitals, Clinics, Nursing Homes or anything that requires a written prescription or a medical professional.
Home Products  Includes Cleaning Products, Pet Products, Furniture and Appliances
Humor  Using comedy to create a story that engages the consumer.
Innovative Use of Social or Influencer 
Lifestyle  Includes Current Events and Pop Culture
Live Stream
Media  Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Political  Includes Candidates, Elections and Political Advocacy Issues
Retail  Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Page  The overall media presence of a brand or individual
Social Media Post  A singular social media post for a brand or individual
Sports  Includes Sporting Events, Teams and Individual Players
Sustainability & SDG  Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Technology & Tech Equipment  Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Tourism  Includes Airlines, Hotels and Cruises
Unboxing 
Use of Facebook
Use of Instagram
Use of Snapchat
Use of TikTok
Use of X 
Use of YouTube
Utilities  Includes Gas, Electric and Telephone Companies
Zeitgeist  Creativity in the Spirit, Mood, Culture or Subculture of a particular time

Craft Sub-Categories 

Cinematography  The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Copywriting  Use of the copy in the overall execution.  
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing  Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Original Music  Music with or without lyrics, composed expressly to work creatively with the execution. It is not a pre-existing track or stock music.
Production Design  The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Sound Design  The creating or manipulating of audio elements to tell, support or enhance the narrative. This may include the use of dialogue or musical elements when used as sound design.
Tone of Voice  The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Visual Effects  The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques. 

Public Service/Charity/NGO Sub-Categories (Not Eligible For A Grand LIA)

Public Service/Charity/NGO  No brand associations. Must be for NGOs, Non-Profits, Charities or Government Bodies.