Entries must be multi-channel/platform with a minimum of 3 or more executions and must be for the same Product or Service.
Public Service/Charity/NGO Sub-Category
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business Work that is specifically created to sell products and services to businesses
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations.
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Toys and Games
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time