For ideas that are so unique, new and pure, that they cannot be labelled in a conventional way. Work should be forward-thinking, created to honor brand communication that doesn't fit neatly into traditional categories. Category-defying work that pushes boundaries. Entries will need to break new ground. The jury is looking for work that is brilliant in its thinking and innovative in its expressions.
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and Beauty Tutorials
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Corporate Image Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees and stockholders, etc.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Live Events - Beyond Advertising Best Use of Event
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal Items/Gift Items
Political Includes Candidates, Elections and Political Advocacy Issues
Public Service/Social Responsibility Includes Charities, Issue Advocacy, Fundraising and NGOs. Gold Winners across all media, in the category of Public Service/Social Responsibility will be judged by the Integration Jury for a potential Public Service/Social Responsibility Grand LIA.
Recreation Includes Toys and Games
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time