Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Bumper Ads A six-second video format ideal for driving brand reach and frequency
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Entertainment Includes Theatres, Zoos, Museums, Film Festivals, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Innovative Use of Online Film Must be entered as a Video Case Study
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Public Service/NGO/Charities Gold Winners are only eligible for the Public Service / Social Awareness Grand LIA
Retail Can be Online or Brick & Mortar
Tagline/Endline The creation of a single line/phrase, that is consistently applied across all or most of the brand’s/product’s communications, and which is designed to sum up the communications so as to become a shorthand for the brand’s positioning. This can be just for this singular campaign but used across multiple executions
Tone of Voice The development of a character-rich and relevant voice for a product or brand in its written and/or spoken communications. Described more as a 'flavor' of a brand. If you called the brand as a friend - would you know who you are speaking to.
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Bumper Ad Series A series of six-second videos aired during one program
Public Service/NGO/Charities Campaign Gold Winners are only eligible for the Public Service / Social Awareness Grand LIA
Online Film entries must be uploaded as an MOV or MP4
Campaign entries must be uploaded as separate MOV or MP4 files (one for each spot in the campaign)
Entries that are not broadcast or aired in English will only be accepted if they are dubbed or subtitled in English
Physical Material will not be accepted
- Entries submitted must be released in a commercial environment with client approval between 1st July 2019 and 31st August 2021.
- All work submitted must be in the exact form it was broadcast, published or released with all the logos, trademarks and copy marks intact, regardless of category or medium. Work must not be altered for submission purposes.
- If an Entrant lists more than one company in the Entrant field, two entry fees are required. LIA will invoice the Entering Company for the additional entry fee.
Specs for MOV/MP4 uploads:
Standard Definition Source Material minimum: 720 x 480
High Definition Source Material: 1920 x 1080
Frame Rate: Original Frame Rate
(23.98, 24, 25, 29.97, 50, 59.94, 60)
Codec: H264 or Mpeg4, Best Quality
Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
Sound: AAC 48KHz
File size: 1 GB maximum
Slates, clocks or bars must NOT appear on the video. Entries that contain the entrant name or branding of entering company will not be accepted.