Ambient & Activation
Brands using relevant spaces through experience design, activation and immersive consumer engagement.
Public Service/Charity/NGO Sub-Category
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business Work that is specifically created to sell products and services to businesses
Confections/Snacks
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing – Consumer
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal Items/Gift Items
Pharmaceuticals
Political Includes Candidates, Elections and Political Advocacy Issues
Recreation Includes Toys and Games
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Billboard
Must be large format. Placement must be outdoors. Includes Static and Interactive/Digital Billboards.
Public Serivce/Charity/NGO Sub-Categories
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Public Service/Charity/NGO Campaign (minimum 2 pieces of work) Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories (one piece of work only)
Art Direction
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business Work that is specifically created to sell products and services to businesses
Confections/Snacks
Copywriting
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies, TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Innovative Use of Billboard Must be entered as a Video Case Study
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Political Includes Candidates, Elections and Political Advocacy Issues
Recreation Includes Toys and Games
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Use of Illustration
Use of Photography
Use of Typography
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (minimum 2 pieces of work)
Art Direction Campaign
Business-to-Business Campaign Work that is specifically created to sell products and services to businesses
Consumer Campaign Work that is specifically created to sell products and services to the consumer
Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign
Branded Content & Entertainment
An entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. Branded Content & Entertainment encompasses any piece of content (scripted or unscripted, comedy or drama, series or a single) that is made with a brand’s personality, positioning and marketing objectives in mind. Its primary intention is delivering an entertaining and engaging experience to consumers.
Public Service/Social Responsibility Sub-Category
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories
Augmented Reality Digital Experiences that combine live action imagery (either through a camera or direct sight) with CG imagery (such as an overlay or a manipulated camera feed) in either a practical, useful or creative fashion. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience.
Best Use of Real Time Advertising
Branded IP
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Documentary Feature Film
Documentary Short Film
Documentary TV Program
Entertainment - Audio Music, Radio, Audio Podcast or Sound
Experiential/Live Events
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Music Videos
Online Episode/Special
Reality/Unscripted/Alternative TV Show
Scripted Feature Film
Scripted Short Film
Scripted TV Show
Sponsored Commercial An ad aired during a program that showcases a brand and features the story line and/or cast members from that program.
Taped or Live TV Event
Video Podcast Video content created specifically for a brand/product for advertising, promotional or public relations purposes. Can be a single episode or a multi-episode series.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Series Sub-Categories
Multi-Channel Storytelling Telling a story and adding depth by leveraging multiple forms of media, such as film, experiential, digital, social, games and print. This sub-category does not represent one unconventional use of one media or use of a new media or integrated campaigns where surrounding pieces act as a traffic driver to one main piece of content.
Online Series
Reality/Unscripted/Alternative TV Series
Creative Use of Data
Recognizes work that demonstrates the fundamental role of data in inspiring, powering and enhancing creativity.
Single Sub-Categories
Data Collection and Research Data driven research and market research, data sourcing and aggregation that helps deliver a stronger brand strategy and creative campaign.
Data Integration The integration of multiple data streams that provide insights from planning through to brand strategy and the Creative Campaign.
Data-Led Creativity The use of data to inform groundbreaking creative work, customer experiences or ways for brands to connect with consumers.
Data-Led Targeting The creative use of data to introduce new insights and methods for brands to identify, reach and connect with their customers.
Data Visualization Visualization of data to communicate messages. This includes graphics, audio, content, installations or use of emerging technology that’s interactive, dynamic or static.
Real-Time Data Data that informs creative work and experiences in real time to create a unique and fresh way for a brand or business to connect with consumers.
Social-Powered Data Data generated from social media platforms to inform, influence or inspire new ways for brands and businesses to connect with consumers or communities.
Creativity In Business-to-Business
Single Sub-Categories
Best Use of Direct Marketing The creative excellence of direct marketing (DM) to other businesses or business contacts. This includes any form of communication that is directed towards another business or business contact. The focus is on showcasing the highest level of creativity in direct marketing efforts.
Best Use of Earned Media Creative use of earned media to generate awareness in a B2B environment including PR, articles, events & stunts, SEO, blogging and social media.
Best Use of Employer Branding Recognizing the creative use of employer branding in showcasing the employee and candidate experience. Highlighting creativity in promoting and strengthening the employer brand.
Data The creative use of data to demonstrate business-to-business engagement. A focus on creative use of data in new and innovative ways to engage other businesses.
Design Creative work that effectively communicates a clear and compelling message to customers within the bounds of design constraints. This type of creativity stands out as both original and effective in its ability to inspire action.
Digital Transformation Creative use of digital technologies, including websites, microsites, social media, artificial intelligence, and apps. Showcasing innovation in the use of digital tools and platforms to transform business operations and engage customers.
Education Creativity in using engaging and educational content, such as videos, reports, articles, blogs, and webinars, to build stronger brand relationships with customers.
Energy Includes all energy sources and power suppliers, green energy solutions, EV charging stations, decarbonization, solar and ancillary products associated with energy.
Entertainment & Media Includes the B2B side of the entertainment and media businesses. For example, media company executions regarding campaigns towards advertisers.
Experiential, Conferences and Events Executions which engage with customers and in so doing make the brand both memorable and compelling, this can include content, experiential marketing, live events, mobile and apps, VR and AR, multi-screen and multi-channel experiences. Live events, interactive sales presentations and internal company events are part of this category.
Financial Services Includes banks, insurance companies and online brokerage firms.
Health and Pharma Recognizing B2B creativity in the healthcare and pharmaceutical industries. This includes things like hospitals, medical devices, and medications.
Information Technology Includes IT companies and the use of computers to create, process, store, retrieve and exchange all types of data and information.
Integrated Celebrates truly integrated ideas that have multiple touch points and platforms to achieve their objective including online, offline, physical and virtual aspects.
Storytelling and Content Compelling content with the aim of increasing business activation including but not limited to video, radio, audio, branded content, PR, and outdoor.
Creativity In PR
Work with creative thinking at its core. Work that has driven and influenced opinion. Work that is culturally relevant and focuses on reputation management with the objective of increasing positive reinforcement and good will for the brand across all sectors of the PR spectrum. Entries must include an earned media component.
Work will be awarded based on Creative Ideas, Insights and Results.
Single Sub-Categories
PUBLIC SERVICE/CHARITY/NGO
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
INDUSTRY SECTOR
Automotive Recognizes work in the automotive and transport sector, including car manufacturers, trade bodies or work that is aimed at consumers relating to transport and automotive services, initiatives, and products
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Education Campaigns that help educational institutions, practices and staff build awareness in a crowded market
Entertainment Promotes Museums, Art Galleries, Theatres, Movies and TV/Cable/Online Programming
Fashion and Lifestyle Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Food and Beverage Includes individual food items, not retail or fast food restaurants
Health Care Services Promotes health/pharmaceutical products and services with the intention of medical care, self-diagnosis and regaining or maintaining health and well-being. Includes Weight Loss Programs, Prescription Medications, Doctors, Hospitals, Clinics and Nursing Homes.
Public Sector Federal, state, governmental and institutional
Retail Promotes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Technology Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel and Leisure Includes Airlines, Spas, Hotels and Cruises
PR SPECIALISMS (CRAFT)
Brand PR
Business-to-Business Promotion of Products or Services from Industry Professionals to Industry Professionals
Corporate Communications
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Crisis Management A campaign to manage and protect the reputation of a brand, organization, or person impacted or threatened by crisis
Public and Political Affairs Includes Public Policy, Political Agendas, Legislative Change and Political Campaigns
SITUATIONAL (CULTURE/CONTEXT)
Best Global Market Campaigns that use specific culture and behavior insights geared to the worldwide marketplace
Best Local/Regional/National Market Campaigns that use specific culture and behavior insights geared to one specific market place or a particular country
Best Product Launch A planned effort to bring a new product to market or re-launch an existing product
Challenger Brand Brands who have responded to competitive pressure and challenged established brands by creative thinking, innovation and implementation
PR TECHNIQUES/TACTICS
Best Use of Content Marketing
Best Use of Events and Stunts Includes the promotion of Conferences/Conventions and Music Festivals where the PR strategy is used to increase brand awareness and achieve business objectives for the client.
Best Use of Social Media
Best Use of Sponsorship This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship.
Best Use of Strategic Partnership
Influencer Marketing Awards the most effective, creative and innovative PR campaign that engages influencers and uses them as part of the PR strategy to increase brand awareness and achieve business objectives
Media Relations Best use of earned media
Creativity In The Metaverse
The future of The Metaverse is being written, and re-written as we speak. This category celebrates how brands and businesses create opportunities for a person’s real world physical selves to interact and immerse themselves in the digital world of Web 3.0. These could be in the form of real time brand or customer experiences and interactions, new brand pathways, the creation of communities and links to commerce – generating results. For example, media attention, sales, brand and business growth. Jurors will give extra consideration to scaled programs that create lasting infrastructure, promoting a deeper and ongoing Metaverse engagement between people and the brand or business versus a one-off campaign. We welcome entries from all industries including FMCG, CPG, fashion, sports, automotive, health & pharma, tech, entertainment, leisure, arts, media and finance.
Commerce The creation of commerce in Metaverse spaces, removing or reducing gaps between inspiration, interaction and ownership of virtual goods. Jurors will give extra consideration to impactful conversion and sales results.
Craft – Audio & Sound Includes sound design and music
Craft – Visual Includes 2D and 3D animation, visual effects and set design
CSR, DEI, Non-Profit, SDG Virtual experiences created to activate movements for change in behavior, practices or policies. Includes Corporate Social Responsibility, Diversity/Equity/Inclusion, Sustainable Development Goals, Fundraising, NGOs, Charities and Public Service sectors.
Gaming Brand or business driven in-game integration or game creation that drives interaction, loyalty and community building
New Business Models New Metaverse platforms that expand a brand or business’s footprint. Jurors will give extra consideration for new models that expand beyond the core offering of the brand or business. Includes partnerships and collaborations
NFTs Brands, businesses or NGOs/Charities creatively using non-fungible tokens to create new opportunities for audience and business growth. Extra consideration will be given to innovation and originality in composability that leads to unexpected outcomes.
Social Media Breakthroughs in social media-led experiences in The Metaverse, including but not limited to live streaming, audio, video or social activities.
Virtual Reality The best virtual experiences, for example AR, VR, XR or MR, in The Metaverse
Design
Design recognizes excellence in visual identity and production values and execution of craft. This media encompasses any idea or execution that relies on visual content to communicate a brands message or strengthen consumer recognition.
Public Service/Charity/NGO Sub-Category
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Public Service/Charity/NGO Campaign (minimum 2 pieces of work) Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories (one piece of work only)
Annual Reports
Art Direction
Brand Identity Includes Local, Regional and Global
Branded Content The creation of original content by a brand. The purpose is to deliver marketing messages by engaging consumers via a platform(s) rather than traditional advertising methods
Brochures/Catalogues - Business-to-Business
Brochures/Catalogues - Consumer
Calendars
Client Promotion Promotes the Client only
Corporate Identity Includes Business Cards, Invitations and Stationery
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data and Real-Time Data
Data Visualization
Digital Installations
Direct Marketing – Business-to-Business
Direct Marketing – Consumer
Editorial Design
Experiential Design Design of products, processes, services, events and environments, with a focus on the positive brand perception created by the quality of the consumer experience.
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Innovative Use of Design Must be entered as a Video Case Study
Installations/Displays Can be Permanent or Temporary design that is executed in public places while communicating a brand and/or enhances a space, environment or building such as Exhibitions, Pop-up Stores, Shop Windows, etc.
Logos
Motion Graphics - Animation Includes Cel Animation, Motion Graphics and computer generated imagery in 2D or 3D.
Naming The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Non-Profit
Point-of-Sale Displays that usually appear indoors and are used to directly promote or sell products or services. Does not include Posters or Print ads.
Posters
Product Design Products that are already in the marketplace.
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Retail Space Design for retail spaces including Pop-up Stores and Shop Windows
Self-Promotion Promotes the Entrant only
Signage
Spatial Design Includes Public Spaces, Bus Stops, Airports, Parks and Office Space
Sustainable Design Design that takes special consideration of the product as it relates to the impact on the environment, community or society
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (minimum 2 pieces of work)
Art Direction Campaign
Brochures/Catalogues – Business-to-Business Campaign
Brochures/Catalogues – Consumer Campaign
Direct Marketing – Business-to-Business Campaign Promotional Pieces
Direct Marketing – Consumer Campaign Promotional Pieces
Motion Graphics - Animation Campaign Includes Cel Animation, Motion Graphics and computer generated imagery in 2D or 3D. Must be for the same Client.
Poster Campaign
Use of Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign
Digital
Includes all Digital Apps, Digital Adverts, Banners, Games, Mobile, Social Media, AR, VR, Wearables and Websites
Public Service/Charity/NGO Sub-Category
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories
Animation/Motion Graphics Includes Animation, Holograms and Motion Graphics
Apps
Art Direction
Augmented Reality
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Banners
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business Work that is specifically created to sell products and services to businesses
Confections/Snacks
Copywriting
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Image Design Includes Artwork, Image Manipulation and Photography
Innovative Use of Digital
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Microsites
Mobile Advertising Targets customers through mobile devices
Music & Sound Design Includes Music, Brand Partnerships and Sonic Branding
Pharmaceuticals
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Self-Promotion Promotes the Entrant Only
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems AR, VR and AI
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Toys and Games
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
UI - User Interface & Navigation The user's interactive journey
Use of Illustration
Use of Social Media
Use of Typography
Utilities Includes Gas, Electric and Telephone Companies
UX - User Experience Designs focused on the behavioral or emotional response
Viral
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Design
Weird Wonderful Work
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Evolution
Work that makes you rethink how things can be done. Work that points to new ways forward, ideas that move away from the status quo and breaks new barriers.
It could be a social wave, a new methodology, or a new business model. Work that uses a different approach, it can be new technology or a new use of technology; a new platform or using an existing platform in a new/different way. Anything that symbolizes the future and pushing the boundaries. Entries do not have to focus on advertising but rather creative solutions.
Single Sub-Categories
Best Use of Real Time Advertising
Brand Action Brand actions are activities that may inform advertising but are distinct from it. Programs such as Small Business Saturday, real work stunts like Red Bull Stratos, PR stunts like McWhopper, and one-offs such as REI OptOutside are examples.
Creative Technology Technology deployed in creative ways. The technology can be used to facilitate the telling of the story, or be the story itself. The jury is looking for clever and innovative uses of creative technology often in artistic ways, whether they be new ways of using old technology, or new technology used in a unique, innovative, groundbreaking fashion.
Creative Use of Media Using traditional media deployments in non-traditional ways or creating new media opportunities that benefit brands and consumers.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
CSR, DEI, Non-Profit, SDG Virtual experiences created to activate movements for change in behavior, practices or policies. Includes Corporate Social Responsibility, Diversity/Equity/Inclusion, Sustainable Development Goals, Fundraising, NGOs, Charities and Public Service sectors.
Experiential/Live Events Live experiences that allow people to interact and engage with a product, service or brand
Product Innovation Stand alone products that are innovative in their class.
Social Media Work that utilizes Social Media Platforms in a truly innovative and unique fashion. This can involve a new way of delivering content, clever use of platform mechanics, unique use of influencers, or complete platform manipulation.
Technology Development Use of a new technology that enhances the way a consumer would interact with either a brand, product or a service. The jury is looking for work that utilizes technology in either an informative or practical way.
Virtual Reality The best virtual experiences, for example AR, VR, XR or MR.
Health & Wellness
Creative excellence in work that promotes consumer health products and services with the intention of personal care, self-diagnosis and regaining or maintaining health and well-being will be recognized by this jury. Health and Wellness campaigns make a case for society to do more to take care of itself.
This includes inspirational ideas and approaches to non-pharmaceutical / non-regulated products/services, focused on the promotion of progressive and/or healthy living.
Work can be entered as Ambient & Activation, Billboard, Branded Entertainment, Design, Digital, Non-Traditional, Package Design, Online Film, Poster, Print, Radio & Audio and/or TV/Cinema.
Public Service/Charity/NGO Sub-Categories
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Public Service/Charity/NGO Campaign (minimum 2 pieces of work) Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories (one piece of work only)
Animal Health
Corporate Communication Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees and stockholders, etc.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Devices and Diagnostics Includes any instrument, apparatus or other related product that the consumer can purchase without a doctors prescription or permission. Includes Walkers, Wheelchairs and Vaporizers
Education and Services Includes Educational Institutions, Tutorials and Online Classes
Environmental Health
Fitness Includes Personal Trainers, Gyms and Exercise Centers
Health Institutions Includes Clinics, Hospitals, Outpatient Care, Rehab Facilities and Memory Centers
Homeopathic/Natural Remedies Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics and Effervescent Vitamin Drinks
Innovation Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Insurance Includes Dental, Vision, Life and Pet
OTC – Over-the-Counter Includes Non-Prescription Drugs, First Aid Products and Applications
Podcast Long-form audio content in the form of a podcast created specifically for a brand/product for advertising, promotional, or public relations purposes. Must be a single episode.
Product Design Products that are already in the marketplace
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Tech and Personal Devices Includes Wearables, Apps, Digital Products such as FitBit and Apple Watch. Anything used to track and encourage a healthy lifestyle.
Use of Social Media How the brand integrates with social media platforms
Campaign Sub-Categories (must be at least 2 executions in the same medium or can be multi-platform/channel)
Animal Health Campaign
Corporate Communication Campaign Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees and stockholders, etc.
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Devices and Diagnostics Campaign Includes any instrument, apparatus or other related product that the consumer can purchase without a doctors prescription or permission. Includes Walkers, Wheelchairs and Vaporizers
Education and Services Campaign Includes Educational Institutions, Tutorials and Online Classes
Environmental Health Campaign
Fitness Campaign Includes Personal Trainers, Gyms and Exercise Centers
Health Institutions Campaign Includes Clinics, Hospitals, Outpatient Care, Rehab Facilities and Memory Centers
Homeopathic/Natural Remedies Campaign Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics and Effervescent Vitamin Drinks
Innovation Campaign Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Insurance Campaign Includes Dental, Vision, Life and Pet
OTC – Over-the-Counter Campaign Includes Non-Prescription Drugs, First Aid Products and Applications
Podcast Campaign Long-form audio content in the form of a podcast created specifically for a brand/product for advertising, promotional, or public relations purposes. Must be a multi-episode series.
Product Design Campaign Products that are already in the marketplace
Tech and Personal Devices Campaign Includes Wearables, Apps, Digital Products such as FitBit, Apple Watch. Anything used to track and encourage a healthy lifestyle.
Use of Social Media Campaign How the brand integrates with social media platforms
Health & Wellness - Craft
Entries will be judged on the execution and production value of work created for non-pharmaceutical / non-regulated products/services, focused on the promotion of progressive and/or healthy living.
Entries will be judged by a panel of the most internationally recognized Health creatives and talent from Production and Music companies.
There is no limit to how many times the same piece of work can be entered into this competition if the categories are relevant.
In the Craft categories work across all media will be accepted.
Single Sub-Categories (one piece of work only)
Animation Includes Cel Animation, Motion Graphics and computer generated imagery in 2D or 3D.
Art Direction
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Copywriting
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Illustration
Music & Sound Design Creative excellence and outstanding craftsmanship in curating, mixing, producing or adapting music and sound for campaigns and brands, across different media and platforms.
Photography
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Typography
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Campaign Sub-Categories (minimum 2 pieces of work)
Animation Campaign Includes Cel Animation, Motion Graphics and computer generated imagery in 2D or 3D. Must be for the same Client.
Art Direction Campaign
Cinematography Campaign The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept. Must be for the same Client.
Copywriting Campaign
Direction Campaign The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision. Must be for the same Client by the same Director.
Editing Campaign Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film. Must be for the same Client.
Illustration Campaign
Music & Sound Design Campaign Creative excellence and outstanding craftsmanship in curating, mixing, producing or adapting music and sound for campaigns and brands, across different media and platforms. Must be for the same client.
Photography Campaign
Production Design Campaign The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Typography Campaign
Visual Effects Campaign The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques. Must be for the same Client.
Integration
Entries must be multi-channel/platform with a minimum of 3 or more executions and must be for the same Product or Service.
Public Service/Charity/NGO Sub-Category
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business Work that is specifically created to sell products and services to businesses
Confections/Snacks
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations.
Pharmaceuticals
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Toys and Games
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Music & Sound
Single categories awarding creative excellence and outstanding craftsmanship in curating, mixing, producing or adapting music and sound for campaigns and brands, across different media and platforms.
Single Sub-Categories (one piece of work only)
Audio Branding The approach of using unique, proprietary sound and music to convey a brand's essence and values.
Experiential Use of Music & Sound Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums, and Themed Attractions. It should be entered as a case study and must include the actual piece of work (case study should not exceed 3 minutes). If a case study is not available, a detailed written description to explain the application of music and/or sound design within the environment must be supplied.
Music Adaptation - Instrumental The re-imagining/re-arrangement of a prior existing composition so that the music will work creatively with the submitted work. An adaptation is not a pre-existing track or stock music. Must provide the name(s) of Original Artist and Original Song Title
Music Adaptation - Song The re-imagining/re-arrangement of a prior existing composition with lyrics so that the song will work creatively with the submitted work. An adaptation is not a pre-existing track or stock music. Must provide the name(s) of Original Artist and Original Song Title.
Original Music - Score Music with very little or no lyrics, composed expressly to work creatively with the submitted work. It is not a pre-existing track or stock music.
Original Music with Lyrics Music with lyrics, composed expressly to work creatively with the submitted work. It is not a pre-existing track or stock music.
Sound Design The creative use of sound within work. Technical excellence in creating or manipulating audio elements (that includes sound effects, music and dialog).
Sound Mixing & Editing The edit and mix of existing sonic elements.
Use of Licensed Music The syncing of an existing piece of music to the work, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.
Music Video
A short film/video that features a performance of a popular song by an artist or band with dramatization and imagery for the purpose of promoting a song or brand.
Single Sub-Categories (one piece of work only)
Animation Includes Cel Animation and Motion Graphics
Best Music Video Celebrates all of the production values and executions of craft using some or all of the sub-categories in this competition.
Choreography The art or practice of designing sequences of movements of physical bodies, or their depictions, in which motion or form or both are used.
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Non-Traditional
For ideas that are so unique, new and pure, that they cannot be labelled in a conventional way. Submissions can come from any section of the industry: Direct, Film, Ambient, amongst others; created to honor brand communication that doesn't fit neatly into traditional categories. Category defying work that pushes boundaries. Entries will need to break new ground. The jury is looking for work that is brilliant in its thinking and innovative in its execution.
Public Service/Charity/NGO Sub-Category
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business Work that is specifically created to sell products and services to businesses
Confections/Snacks
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Experiential
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Guerrilla Marketing
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Interactive Installations
Live Events - Beyond Advertising Best Use of Event
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal Items/Gift Items
Pharmaceuticals
Political Includes Candidates, Elections and Political Advocacy Issues
Recreation Includes Toys and Games
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Online Film
A commercial film designed primarily for release online via social media platforms, demonstrating a combination of exemplary ideas, executions and craft.
Public Service/Charity/NGO Sub-Categories
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Public Service/Charity/NGO Campaign (minimum 2 pieces of work) Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories (one piece of work only)
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business Work that is specifically created to sell products and services to businesses
Confections/Snacks
Copywriting
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Humor
Innovative Use of Online Film Must be entered as a Video Case Study
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal Items/Gift Items
Pharmaceuticals
Political Includes Candidates, Elections and Political Advocacy Issues
Recreation Includes Toys and Games
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Tagline/Endline Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (minimum 2 pieces of work)
Business-to-Business Campaign Work that is specifically created to sell products and services to businesses
Consumer Campaign Work that is specifically created to sell products and services to the consumer
Package Design
Recognizing the very best and most innovative, exceptionally crafted and beautifully executed packaging design from around the globe.
Submissions can be either a single execution or for a product line for the same brand.
Single Sub-Categories
Art Direction
Automotive Products
Beauty Includes Cosmetics, Toiletries and First Aid Products
Beers
Beverages - Non-Alcoholic
Confections/Snacks
Dairy Products
Electronics/Tech Equipment
Entertainment
Fashion Includes Apparel, Shoes, Belts, Jewelry and Handbags
Foods
Gift Items
Graphic Design
Home Products Includes Cleaning Products, Pet Products and Appliances
Liquors/Spirits
Pharmaceuticals Includes Condoms, OTC and Prescription Drugs
Promotional Packaging Includes Shopping Bags, Gift Boxes and Promotional Items
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Retailer Packaging Any product promoting a Retail Label/Brand
Special Editions
Structural Packaging Primary and/or Secondary structural packaging design for mass-produced consumer products. Judging will be based on overall creative solutions considering materials, structure and packaging concept. The package design should not only protect the product, but also enhance the consumer's purchase and product usability experience. The package should become an integral part of the overall product/brand experience.
Sustainable Packaging Packaging that takes special consideration of the product as it relates to the impact on the environment, community or society
Toys and Games
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Wines
Pharma & Medical
Creative excellence in the pharmaceutical and medical industry where the focus is on conditions and diseases that require prescription medications and a doctor’s recommendation as treatment will be recognized by this jury.
Submissions must be comprised of communications, experiences or innovations that drive awareness and treatment, improve population health and advance the pharmaceutical industry. The nature of the work could be in service of outreach to consumers, patients, providers, payors or other industry professionals to recognize medical problems, motivate treatment, promote solutions and rally advocacy or support for human or animal medical care.
These products/services are highly regulated by local governments in their respective countries. These restrictions and regulations will be taken into account when judging.
Over-the-counter medications (OTC) are not considered pharmaceuticals. Medications not dispensed by a healthcare professional should be entered in Health & Wellness. Work for health issues or conditions that do not require prescription treatment and for social causes (bullying, domestic violence, child abuse, hunger/malnutrition, aging etc.) do not belong in Pharma & Medical. Those entries should be entered in the Health & Wellness competition.
Work can be entered as Ambient & Activation, Billboard, Branded Entertainment, Design, Digital, Non-Traditional, Package Design, Online Film, Poster, Print, Radio & Audio and/or TV/Cinema.
Note: LIA and the LIA jury reserve the right to move or disqualify entries that are not deemed relevant for the Pharma & Medical competition. Entrants can request that work that Shortlists or becomes a Winner can be kept confidential.
Social Responsibility/Awareness Sub-Categories Includes work that raises awareness for organ donation, research, etc. The Gold Winners in this category are eligible for a Pharma & Medical - Social Responsibility/Awareness Grand LIA.
Social Responsibility/Awareness
Social Responsibility/Awareness Campaign (minimum 2 pieces of work)
Branded Sub-Categories Work that shows a branded drug name and has been approved by a regulatory medical advisory board / compliance team (Veeva, JRC, Zinc, any other such organization dependent on country/market) (one piece of work only)
Business-to-Business Work that is specifically created to sell products and services to businesses
Corporate Communication Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Includes any Instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Innovation Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Product Design Products that are already in the marketplace
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Use of Social Media How the brand integrates with social media platforms
Veterinary
Unbranded Sub-Categories Work that does not specifically mention any drug name. This is usually work created for disease awareness aimed at both Healthcare Professionals and Patients. one piece of work only)
Business-to-Business Work that is specifically created to sell products and services to businesses
Corporate Communication Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Innovation Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Product Design Products that are already in the marketplace
Prototype A fully-functional and at full-scale design of a product that is either being test-marketed on a small scale or has not yet been released for sale in the marketplace
Use of Social Media How the brand integrates with social media platforms
Veterinary
Branded Campaign Sub-Categories (minimum 2 pieces of work)
Business-to-Business Campaign Work that is specifically created to sell products and services to businesses
Corporate Communication Campaign Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Campaign Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services Campaign
Innovation Campaign Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Pharmaceuticals and Vaccines Campaign
Physicians and Healthcare Providers – Professional Services Campaign
Product Design Campaign Products that are already in the marketplace
Use of Social Media Campaign How the brand integrates with social media platforms
Veterinary Campaign
Unbranded Campaign Sub-Categories (minimum 2 pieces of work)
Business-to-Business Campaign Work that is specifically created to sell products and services to businesses
Corporate Communication Campaign Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees, stockholders, etc.
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Campaign Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services Campaign
Innovation Campaign Innovative Idea or an Innovative Use of Technology. Can not be a traditional form of advertising.
Pharmaceuticals and Vaccines Campaign
Physicians and Healthcare Providers – Professional Services Campaign
Product Design Campaign Products that are already in the marketplace
Use of Social Media Campaign How the brand integrates with social media platforms
Veterinary Campaign
Pharma & Medical - Craft
Entries will be judged on the execution and production value of work created for the highly regulated pharmaceutical industry. Submissions must be comprised of communications, experiences or innovations that drive awareness and treatment, improve population health and advance the pharmaceutical industry. The nature of the work could be in service of outreach to consumers, patients, providers, payors or other industry professionals to recognize medical problems, motivate treatment, promote solutions and rally advocacy or support for human or animal medical care.
Entries will be judged by a panel of the most internationally recognized Pharma creatives and talent from Production and Music companies.
There is no limit to how many times the same piece of work can be entered into this competition if the categories are relevant.
In the Craft categories work across all media will be accepted.
These products/services are highly regulated by local governments in their respective countries. These restrictions and regulations will be taken into account when judging.
Over-the-counter medications (OTC) are not considered pharmaceuticals. Medications not dispensed by a healthcare professional should be entered in Health & Wellness. Work for health issues or conditions that do not require prescription treatment and for social causes (bullying, domestic violence, child abuse, hunger/malnutrition, aging etc.) do not belong in Pharma & Medical. Those entries should be entered in the Health & Wellness competition.
Note: LIA and the LIA jury reserve the right to move or disqualify entries that are not deemed relevant for the Pharma & Medical - Craft competition. Entrants can request that work that Shortlists or becomes a Winner can be kept confidential.
Single Sub-Categories (one piece of work only)
Animation Includes Cel Animation, Motion Graphics and computer generated imagery in 2D or 3D.
Art Direction
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Copywriting
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Illustration
Music & Sound Design Creative excellence and outstanding craftsmanship in curating, mixing, producing or adapting music and sound for campaigns and brands, across different media and platforms.
Photography
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Typography
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Campaign Sub-Categories (minimum 2 pieces of work)
Animation Campaign Includes Cel Animation, Motion Graphics and computer generated imagery in 2D or 3D. Must be for the same Client.
Art Direction Campaign
Cinematography Campaign The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept. Must be for the same Client.
Copywriting Campaign
Direction Campaign The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision. Must be for the same Client by the same Director.
Editing Campaign Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film. Must be for the same Client.
Illustration Campaign
Music & Sound Design Campaign Creative excellence and outstanding craftsmanship in curating, mixing, producing or adapting music and sound for campaigns and brands, across different media and platforms. Must be for the same client.
Photography Campaign
Production Design Campaign The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Typography Campaign
Visual Effects Campaign The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques. Must be for the same Client.
Poster
Entries can be indoor or outdoor and can be placed on walls, bus shelters or transportation. Includes Static Posters and Interactive/Digital Posters.
Public Service/Charity/NGO Sub-Categories
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Public Service/Charity/NGO Campaign (minimum 2 pieces of work) Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories (one piece of work only)
Art Direction
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business Work that is specifically created to sell products and services to businesses
Confections/Snacks
Copywriting
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Movies, TV/Cable/Online Programming, Zoos and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Innovative Use of Posters Must be entered as a Video Case Study
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Toys and Games
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Use of Illustration
Use of Photography
Use of Typography
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (minimum 2 pieces of work)
Art Direction Campaign
Business-to-Business Campaign Work that is specifically created to sell products and services to businesses
Consumer Campaign Work that is specifically created to sell products and services to the consumer
Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign
Work released and formatted for printed publications, such as magazines and newspapers or Direct Marketing such as Annual Reports or Brochures.
Public Service/Charity/NGO Responsibility Sub-Categories
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Public Service/Charity/NGO Campaign (minimum 2 pieces of work) Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories (one piece of work only)
Art Direction
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business Work that is specifically created to sell products and services to businesses
Confections/Snacks
Copywriting
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal Items/Gift Items
Pharmaceuticals
Political Includes Candidates, Elections and Political Advocacy Issues
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Toys and Games
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Use of Illustration
Use of Photography
Use of Typography
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (minimum 2 pieces of work)
Art Direction Campaign
Business-to-Business Campaign Work that is specifically created to sell products and services to businesses
Consumer Campaign Work that is specifically created to sell products and services to the consumer
Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign
Production & Post-Production
Endorsing and celebrating all the production values and executions of craft, as defined by its relevant sub-category.
Single Sub-Categories (one piece of work only)
2D and Stop Motion Animation Includes Cel Animation and Motion Graphics
CGI Animation Computer generated imagery in 2D or 3D.
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
New Director A new Director is one that has directed no more than 6 different pieces of work. This director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Performance/Casting Includes Animal Casting
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Campaign Sub-Categories (minimum 2 pieces of work)
2D and Stop Motion Animation Campaign Includes Cel Animation and Motion Graphics. Must be for the same Client.
CGI Animation Campaign Computer generated imagery in 2D or 3D. Must be for the same Client.
Cinematography Campaign The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept. Must be for the same Client.
Direction Campaign The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision. Must be for the same Client by the same Director.
Editing Campaign Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film. Must be for the same Client.
New Director Body of Work Campaign A new Director is one that has directed no more than 6 different pieces of work. This director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
Visual Effects Campaign The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques. Must be for the same Client.
Radio & Audio
Hearing is our fastest sense, and through the strong connections between sound, music, emotion and memory, audio can elicit intense reactions and has the power to stimulate the imagination like no screen possibly can. This media encompasses any piece of audio-centric content that drives brand awareness and recall without relying on visuals. Success is measured through brave ideation, meticulously crafted and executed without compromise. Entries should demonstrate an understanding of the different ways listeners listen, ensuring the content is suitable for the specific audio platform on which it will be heard.
Public Service/Charity/NGO Sub-Categories
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Public Service/Charity/NGO Campaign (minimum 2 pieces of work) Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.)
Single Sub-Categories (one piece of work only)
Adapted Music The re-imagining/re-arrangement of a prior existing composition so that the music will work creatively with the submitted work. An adaptation is not a pre-existing track or stock music. Must provide the name(s) of Original Artist and Original Song Title
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages Includes Alcoholic and Non-Alcoholic
Branded Content
Business-to-Business Work that is specifically created to sell products and services to businesses
Conceived & Produced by Station
Confections/Snacks
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Direction Recognizes the script treatment and overall execution of the idea. This might take into account creative casting, strong acting performances, ability to paint realistic mental pictures, tone and pacing.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Humor
Innovative Use of Radio & Audio Must be entered as a Video Case Study
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Original Music Music with or without lyrics, composed expressly to work creatively with the submitted work. It is not a pre-existing track or stock music.
Performance/Casting
Personal Items/Gift Items
Pharmaceuticals
Podcasts A digital audio program made available for streaming or download. The podcast can be created for a brand, company or service as a marketing vehicle or self-promotion.
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Script Writing
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram
Sound Design The creative use of sound within work. Technical excellence in creating or manipulating audio elements (that includes sound effects, music and dialog).
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Toys and Games
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Use of Music
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (minimum 2 pieces of work)
Business-to-Business Campaign Work that is specifically created to sell products and services to businesses
Consumer Campaign Work that is specifically created to sell products and services to the consumer
Transformative Business Impact
Recognizes that creativity does not just live within campaigns, it now plays an influential role in the enduring transformation of businesses including their operations, services, products, internal experiences and customer experiences. This medium doesn’t just recognize work that promotes solutions to customers; it recognizes the solutions themselves.
Judging Criteria:
Creative Solution: 50%
Business Impact: 25%
Key Insight: 15%
Problem Definition: 10%
Commercial Transformation Sub-Categories
Brand Manifestation Where brand ideas lead to change in the customer or employee experience
Creative Operational Transformation Creative ideas that have transformed businesses operations
Customer Experience Creative ideas that have transformed the businesses and customer experience
New Technology The application of new technology to transform a business function
Product Design Innovative Product Designs that have moved a business’ model or offering forward
Purpose The application of purpose throughout a business to increase business performance
Specific Sector Innovations Innovations that are sector specific (Finance, hospitality etc.)
Sustainability Sustainable Business Innovations that support the UN Sustainable Development Goals
Community and Government Transformation Sub-Categories
Creative Policy Innovative policies that create culture or behavior changes
Government and Citizen Experience Ideas that have transformed the government and citizen experience
Government and Community Design The design of new community and government services
Government Operations Creative ideas that have transformed government operations
Innovative Community Experience Exhibitions or experiences that through creative engagement change the way people interact with an issue
Sustainable Government and Community Innovations that support the UN Sustainable Development Goals
TV/Cinema
A commercial film designed primarily for release via broadcast television and/or cinema, demonstrating a combination of exemplary ideas, executions and craft.
Public Service/Charity/NGO Sub-Categories
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Public Service/Charity/NGO Campaign (minimum 2 pieces of work) Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories (one piece of work only)
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business Work that is specifically created to sell products and services to businesses
Confections/Snacks
Copywriting
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Humor
Innovative Use of TV/Cinema Must be entered as a Video Case Study
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal Items/Gift Items
Pharmaceuticals
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Tagline/Endline Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Toys and Games
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Sub-Categories (minimum 2 pieces of work)
Business-to-Business Campaign Work that is specifically created to sell products and services to businesses
Consumer Campaign Work that is specifically created to sell products and services to the consumer
Use of Social Media & Influencers
Ideas created by agencies or individuals that are communicated through a social media platform or leverage the social capital of individuals with existing reach and/or celebrities from either mainstream or social media. For judging purposes, engagement activity must be supplied with the entry.
Public Service/Charity/NGO Sub-Category
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Single Sub-Categories
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages Includes Alcoholic and Non-Alcoholic Beverage Product
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Copywriting
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
DIY Includes Home Improvements and Crafts
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Innovative Use of Social
Lifestyle Includes Current Events and Pop Culture
Live Stream
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Original Music Music with or without lyrics, composed expressly to work creatively with the submitted film. It is not a pre-existing track or stock music.
Political Includes Candidates, Elections and Political Advocacy Issues
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Page The overall media presence of a brand or individual
Social Media Post A singular social media post for a brand or individual
Sound Design The creative use of sound within work. Technical excellence in creating or manipulating audio elements (that includes sound effects, music and dialog).
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Unboxing
Use of Facebook
Use of Instagram
Use of Snapchat
Use of TikTok
Use of Twitter
Use of YouTube
Utilities Includes Gas, Electric and Telephone Companies
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Zeitgeist Creativity in the Spirit, Mood, Culture or Subculture of a Particular Time