Hearing is our fastest sense, and through the strong connections between sound, music, emotion and memory, audio can elicit intense reactions and has the power to stimulate the imagination like no screen possibly can. This media encompasses any piece of audio-centric content that drives brand awareness and recall without relying on visuals. Success is measured through brave ideation, meticulously crafted and executed without compromise. Entries should demonstrate an understanding of the different ways listeners listen, ensuring the content is suitable for the specific audio platform on which it will be heard.
Public Service/Charity/NGO Sub-Categories
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Public Service/Charity/NGO Campaign (minimum 2 pieces of work) Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.)
Adapted Music The re-imagining/re-arrangement of a prior existing composition so that the music will work creatively with the submitted work. An adaptation is not a pre-existing track or stock music. Must provide the name(s) of Original Artist and Original Song Title
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages Includes Alcoholic and Non-Alcoholic
Business-to-Business Work that is specifically created to sell products and services to businesses
Conceived & Produced by Station
Corporate Purpose/Social Responsibility Must be brand driven. Should demonstrate the use of creativity for purpose driven work which highlights ethical, social and environmental issues.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Direction Recognizes the script treatment and overall execution of the idea. This might take into account creative casting, strong acting performances, ability to paint realistic mental pictures, tone and pacing.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Innovative Use of Radio & Audio Must be entered as a Video Case Study
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Original Music Music with or without lyrics, composed expressly to work creatively with the submitted work. It is not a pre-existing track or stock music.
Personal Items/Gift Items
Podcasts A digital audio program made available for streaming or download. The podcast can be created for a brand, company or service as a marketing vehicle or self-promotion.
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram
Sound Design The creative use of sound within work. Technical excellence in creating or manipulating audio elements (that includes sound effects, music and dialog).
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Toys and Games
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Use of Music
Use of Social Media How the brand integrates with social media platforms
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Business-to-Business Campaign Work that is specifically created to sell products and services to businesses
Consumer Campaign Work that is specifically created to sell products and services to the consumer