Ambient & Activation
Brands using relevant spaces through experience design, activation and immersive consumer engagement.
Single Categories
Apparel
Automotive
Banking/Financial/Insurance
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing – Business-to-Business
Direct Marketing – Consumer
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods Does not include Retail Food Outlets
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities
Recreation
Retail Can be Online or Brick & Mortar
Travel
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Billboard
Entries must be large format. Placement must be outdoors. Includes Static and Interactive/Digital Billboards.
Single Categories (one piece of work only)
Apparel
Art Direction
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, Lotteries, Music Festivals, Sports, etc.
Foods Does not include Retail Food Outlets
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Innovative Use of Billboard Must be entered as a Video Case Study
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities
Recreation
Retail Can be Online or Brick & Mortar
Travel
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 executions)
Art Direction Campaign
Business-to-Business Campaign
Consumer Campaign
Public Service/NGO/Charities Campaign
Use of Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Branded Entertainment
An entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. Branded Entertainment encompasses any piece of content (scripted or unscripted, comedy or drama, series or a single) that is made with a brand’s personality, positioning and marketing objectives in mind. Its primary intention is delivering an entertaining and engaging experience to consumers.
Single Categories
Augmented Reality Entrant needs to provide a case study which explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience
Best Use of Real Time Advertising
Branded IP
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Documentary Feature Film
Documentary Short Film
Documentary TV Program
Entertainment Audio Music, Radio, Audio or Sound
Experiential/Live Events
Games
Music Videos
Online Episode/Special
Podcast Long-form audio content created specifically for a brand/product for advertising, promotional or public relations purposes. Can be a single episode or a multi-episode series.
Reality/Unscripted/Alternative TV Show
Scripted Feature Film
Scripted Short Film
Scripted TV Movie
Scripted TV Show
Social Awareness Includes Public Service and Charity Events
Sponsored Commercial An ad during a program/series that showcases a brand and features the cast or story line
Taped or Live TV Event
Virtual Reality Entrant needs to provide a case study which explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Series/Campaign Categories
Multi-Channel Storytelling Telling a story and adding depth by leveraging multiple forms of media, such as film, experiential, digital, social games and print. This category does not represent one unconventional use of one media or use of a new media or integrated campaigns where surrounding pieces act as a traffic driver to one main piece of content.
Online Series
Reality/Unscripted/Alternative TV Series
Scripted TV Series
Creative Use of Data
Recognizes work that demonstrates the fundamental role of data in inspiring, powering and enhancing creativity.
Single Categories
Data Collection and Research Data driven research and market research, data sourcing and aggregation that helps deliver a stronger brand strategy and creative campaign.
Data Integration The integration of multiple data streams that provide insights from planning through to brand strategy and the Creative Campaign.
Data-Led Creativity The use of data to inform groundbreaking creative work, customer experiences or ways for brands to connect with consumers.
Data-Led Targeting The creative use of data to introduce new insights and methods for brands to identify, reach and connect with their customers.
Data Visualization Visualization of data to communicate messages. This includes graphics, audio, content, installations or use of emerging technology that’s interactive, dynamic or static.
Real-Time Data Data that informs creative work and experiences in real time to create a unique and fresh way for a brand or business to connect with consumers.
Social-Powered Data Data generated from social media platforms to inform, influence or inspire new ways for brands and businesses to connect with consumers or communities.
Design
Design recognizes excellence in visual identity and production values and execution of craft. This media encompasses any idea or execution that relies on visual content to communicate a brands message or strengthen consumer recognition.
Single Categories (one piece of work only)
Annual Reports
Art Direction
Best Use of Real Time Advertising
Brand Identity Includes Local, Regional and Global
Branded Content The creation of original content by a brand. The purpose is to deliver marketing messages by engaging consumers via a platform(s) rather than traditional advertising methods
Brochures/Catalogues - Business-to-Business
Brochures/Catalogues - Consumer
Calendars
Client Promotion Promotes the Client only
Corporate Identity Includes Business Cards, Invitations, Stationery, etc.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data and Real-Time Data, etc.
Data Visualization
Digital Installations
Direct Marketing – Business-to-Business
Direct Marketing – Consumer
Editorial Design
Experiential Design Design of products, processes, services, events and environments, with a focus on the positive brand perception created by the quality of the consumer experience.
Innovative Use of Design Must be entered as a Video Case Study
Installations/Displays Can be Permanent or Temporary design that is executed in public places while communicating a brand and/or enhances a space, environment or building such as Exhibitions, Pop-up Stores, Shop Windows, etc.
Logos
Motion Graphics - Animation
Motion Graphics - Typography
Naming The creation of a new brand or product name that suggests the soul and positioning of a new product or brand in an evocative and memorable way.
Non-Profit
Point-of-Sale Displays that usually appear indoors and are used to directly promote or sell products or services. Does not include Posters or Print ads.
Posters
Product Design Products that are already in the marketplace.
Product Development Products that are still in the prototype stage and/or have not reached the marketplace
Retail Space Design for retail spaces including Pop-up Stores, Shop Windows, etc.
Self-Promotion Promotes the Entrant only
Signage
Spatial Design Includes Public Spaces, Bus Stops, Airports, Parks and Office Space
Sustainable Design Design that takes special consideration for the environmental impact of the product
Tagline/Endline Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications.
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 Components)
Art Direction Campaign
Brochures/Catalogues – Business-to-Business Campaign
Brochures/Catalogues – Consumer Campaign
Direct Marketing – Business-to-Business Campaign Promotional Pieces
Direct Marketing – Consumer Campaign Promotional Pieces
Motion Graphics - Animation Campaign
Motion Graphics - Typography Campaign
Poster Campaign
Use of Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign
Digital
Includes all Digital Apps, Digital Adverts, Banners, Games, Mobile, Social Media, AR, VR, Wearables and Websites
Single Categories
Animation/Motion Graphics Includes Animation, Holograms, Motion Graphics, etc.
Apparel
Apps
Art Direction
Augmented Reality
Automotive
Banking/Financial/Insurance
Banners
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks
Copywriting
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data This category celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods Does not include Retail Food Chains/Restaurants
Gaming
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Illustration
Image Design May include Artwork, Image Manipulation, Photography etc.
Innovative Use of Digital
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Microsites
Mobile Advertising
Music/Sound Design May include Music, Brand Partnerships, Sonic Branding, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Programmatic
Public Service/NGO/Charities
Recreation
Retail Can be Online or Brick & Mortar
Self-Promotion Promotes the Entrant Only
Tagline/Endline Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Travel
Typography
UI - User Interface & Navigation The user's interactive journey
Use of Social Media
Utilities
UX - User Experience Designs focused on the behavioral or emotional response
Viral
Virtual Reality
Visual Design
Weird Wonderful Work
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Evolution
Note: formerly The NEW
Work that makes you rethink how things can be done, work that points to new ways forward, ideas that move away from the status quo. Work that raises your eyebrows and makes you question.
It could be a social wave, a new methodology, or a new business model. Work that uses a different approach, it can be new technology or a new use of technology; a new platform or using an existing platform in a new/different way. Anything that symbolizes the future and pushing the boundaries. Entries do not have to focus on Advertising but rather creative solutions.
Single Categories
Augmented Reality Digital Experiences that combine live action imagery (either through a camera or direct sight) with CG imagery (such as an overlay or a manipulated camera feed) in either a practical, useful or creative fashion. This could be in any medium, such as a mobile device, computer device or live experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience.
Best Use of Real Time Advertising
Brand Action Brand actions are activities that may inform advertising but are distinct from it. Programs such as Small Business Saturday, real work stunts like Red Bull Stratos, PR stunts like McWhopper, and one-offs such as REI OptOutside are examples.
Creative Technology Technology deployed in creative ways. The technology can be used to facilitate the telling of the story, or be the story itself. The jury is looking for clever and innovative uses of creative technology often in artistic ways, whether they be new ways of using old technology, or new technology used in a unique, innovative, groundbreaking fashion.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Experiential Live experiences that allow people to interact and engage with a product, service or brand.
Media Creativity Ideas/content developed by media agencies and properties rather than traditional creative.
Media Innovation Using traditional media deployments in non-traditional ways or creating new media opportunities that benefit brands and consumers.
Product Innovation Stand alone products that are innovative in their class.
Social Media Work that utilizes Social Media Platforms in a truly innovative and unique fashion. This can involve a new way of delivering content, clever use of platform mechanics, unique use of influencers, or complete platform manipulation.
Technology Development Use of a new technology that enhances the way a consumer would interact with either a brand, product or a service. The jury is looking for work that utilizes technology in either an informative or practical way.
Virtual Reality Digital Experiences that use a screen device to replace a person’s vision and provide an immersive or interactive experience. This could be in the form of a single person experience or group experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Health & Wellness
Single Categories (one piece of work only)
Animal Health
Corporate Communication Must be attached to a brand. May include Self-Promotion
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Includes any instrument, apparatus or other related product that the consumer can purchase without a doctors prescription or permission. Includes Walkers, Wheelchairs, Vaporizers, etc.
Education and Services
Environmental Health
Fitness Includes Personal Trainers, Gyms, Exercise Centers
Health Institutions Includes Clinics, Hospitals, Outpatient Care, Rehab Facilities, Memory Centers, etc.
Homeopathic/Natural Remedies Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics, Effervescent Vitamin Drinks. etc.
Innovation Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Insurance Includes Dental, Vision, Life, Pet, etc.
OTC – Over-the-Counter Includes Non-Prescription Drugs and Applications
Podcast Long-form audio content in the form of a podcast created specifically for a brand/product for advertising, promotional, or public relations purposes. Can be a single episode or a multi-episode series.
Social Responsibility/Awareness Includes Fundraising. Gold Winners are only eligible for the Public Service / Social Awareness Grand LIA
Tech and Personal Devices Includes Wearables, Apps, Digital Products such as FitBit, Apple Watch, etc. Anything used to track and encourage a healthy lifestyle
Use of Social Media
Campaign Categories (must be at least 2 executions in the same medium or can be multi-platform/channel)
Animal Health Campaign
Corporate Communication Campaign Must be attached to a brand. May include Self-Promotion
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Campaign Includes any instrument, apparatus or other related product that the consumer can purchase without a doctors prescription or permission. Includes Walkers, Wheelchairs, Vaporizers, etc.
Education and Services Campaign
Environmental Health Campaign
Fitness Campaign Includes Personal Trainers, Gyms, Exercise Centers
Health Institutions Campaign Includes Clinics, Hospitals, Outpatient Care, Rehab Facilities, Memory Centers, etc.
Homeopathic/Natural Remedies Campaign Includes Herbal Remedies, Supplements, Functional Food, Micronutrients, Omega3s, Antioxidants, Probiotics, Effervescent Vitamin Drinks. etc.
Innovation Campaign Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Insurance Campaign Includes Dental, Vision, Life, Pet, etc.
OTC – Over-the-Counter Campaign Includes Non-Prescription Drugs and Applications
Podcast Campaign Long-form audio content in the form of a podcast created specifically for a brand/product for advertising, promotional, or public relations purposes. Can be a single episode or a multi-episode series.
Social Responsibility/Awareness Campaign Includes Fundraising. Gold Winners are only eligible for the Public Service / Social Awareness Grand LIA
Tech and Personal Devices Campaign Includes Wearables, Apps, Digital Products such as FitBit, Apple Watch, etc. Anything used to track and encourage a healthy lifestyle
Use of Social Media Campaign
Health & Wellness - Craft
Entries will be judged on the execution and production value of work created for non-pharmaceutical / non-regulated products/services, focused on the promotion of progressive and/or healthy living.
Entries in Health & Wellness -Craft will be judged by a panel of the most internationally recognized producers, directors and creatives working in Production, Post-Production, Music, Art Direction and Health & Wellness.
There is no limit to how many times the same piece of work can be entered into this competition if the categories are relevant.
Work can be entered as Ambient & Activation, Billboard, Branded Entertainment, Design, Digital, Non-Traditional, Package Design, Online Film, Poster, Print, Radio & Audio and/or TV/Cinema.
Single Categories (one piece of work only)
Animation
Art Direction
Cinematography
Copywriting
Direction
Editing
Illustration
Music & Sound Design
Photography
Production Design
Typography
Visual Effects
Campaign Categories (Minimum 2 - Maximum 6 executions)
Animation Campaign
Art Direction Campaign
Cinematography Campaign
Copywriting Campaign
Direction Campaign
Editing Campaign
Illustration Campaign
Music & Sound Design Campaign
Photography Campaign
Production Design Campaign
Typography Campaign
Visual Effects Campaign
Integration
Entries must be multi-channel/platform with a minimum of 3 or more executions and must be for the same Product or Service.
Single Categories
Apparel
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a Brand, includes Self-Promotion
Cosmetics/Toiletries
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities
Recreation
Retail Can be Online or Brick & Mortar
Travel
Use of Social Media
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Music & Sound
Single categories awarding creative excellence and outstanding craftsmanship in curating, mixing, producing or adapting music and sound for campaigns and brands, across different media and platforms.
Single Categories (one piece of work only)
Audio Branding The approach of using unique, proprietary sound and music to convey a brand's essence and values
Experiential Use of Music & Sound Music and/or sound design created to enhance an experiential environment for a brand, including Live Events, Permanent Experiences, Museums, and Themed Attractions. It should be entered as a case study and must include the actual piece of work (case study should not exceed 3 minutes). If a case study is not available, a detailed written description to explain the application of music and/or sound design within the environment must be supplied.
Music Adaptation - Instrumental The re-imagining/re-arrangement of a prior existing composition so that the music will work creatively with the submitted film. An adaptation is not a pre-existing track or stock music. Must provide the name(s) of Original Artist and Original Song Title
Music Adaptation - Song The re-imagining/re-arrangement of a prior existing composition with lyrics so that the song will work creatively with the submitted film. An adaptation is not a pre-existing track or stock music. Must provide the name(s) of Original Artist and Original Song Title.
Music Original - Score Music with very little or no lyrics, composed expressly to work creatively with the submitted film. It is not a pre-existing track or stock music.
Music Original - Song Music with lyrics, composed expressly to work creatively with the submitted film. It is not a pre-existing track or stock music.
Sound Design The creative use of sound within work. Technical excellence in creating or manipulating audio elements (that includes sound effects, music and dialog).
Sound Mixing/Editing The edit and mix of existing sonic elements.
Use of Licensed Music The syncing of an existing piece of music to a film, without the re-recording that occurs with “Music Adaptations”. Must provide the name(s) of Artist and Song Title.
Music Video
A short film/video that features a performance of a popular song by an artist or band with dramatization and imagery for the purpose of promoting a song or brand.
Single Categories (one piece of work only)
Animation
Best Music Video
Choreography
Cinematography
Direction
Editing
Production Design
Visual Effects
Non-Traditional
For ideas that are so unique, new and pure, that they cannot be labelled in a conventional way. Work should be forward-thinking, created to honor brand communication that doesn't fit neatly into traditional categories. Category-defying work that pushes boundaries. Entries will need to break new ground. The jury is looking for work that is brilliant in its thinking and innovative in its expressions.
Single Categories
Apparel
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Experiential
Foods Does not include Retail Food Chains/Restaurants
Guerrilla Marketing
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Interactive Installations
Live Events - Beyond Advertising Best Use of Event
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities
Recreation
Retail Can be Online or Brick & Mortar
Travel
Use of Social Media
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Online Film
A commercial film designed primarily for release online via social media platforms, demonstrating a combination of exemplary ideas, executions and craft.
Single Categories (one piece of work only)
Apparel
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Bumper Ads A six-second video format ideal for driving brand reach and frequency
Confections/Snacks
Copywriting
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Film Festivals, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Humor
Idents
Innovative Use of Online Film Must be entered as a Video Case Study
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Movie Trailers
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities
Recreation
Retail Can be Online or Brick & Mortar
Social Media
Tagline/Endline Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Title Sequences
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Travel
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 executions)
Bumper Ad Series A series of six-second videos aired during one program
Campaign
Ident Campaign
Public Service/NGO/Charities Campaign
Package Design
LIA recognizes the very best and most innovative in packaging design from around the world. Our panel of esteemed international judges set criteria for recognizing packaging that is exceptionally crafted, beautifully executed and breaks new ground.
Single Categories (one piece of work only)
Apparel
Art Direction
Automotive Products
Beers
Beverages - Non-Alcoholic
Confections/Snacks
Cosmetics
Dairy Products
Electronics/Tech Equipment
Entertainment
Foods
Gift Items
Graphic Design
Home Products
Liquors/Spirits
Pet Products
Pharmaceuticals Includes Condoms, OTC, Prescription Drugs, etc.
Promotional Packaging Includes Shopping Bags, Gift Boxes, Promotional Items, etc.
Recreation
Retailer Packaging Any product promoting a Retail Label/Brand
Special Editions
Structural Packaging Primary and/or Secondary structural packaging design for mass-produced consumer products. Judging will be based on overall creative solutions considering materials, structure and packaging concept. The package design should not only protect the product, but also enhance the consumer's purchase and product usability experience. The package should become an integral part of the overall product/brand experience.
Sustainable Packaging Packaging that takes special consideration for the environmental impact of the product
Tobacco Products
Toiletries
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Wines
Product Line Categories (minimum 2 components)
Art Direction Product Line
Graphic Design Product Line
Product Line
Use of Copywriting Product Line
Use of Illustration Product Line
Use of Photography Product Line
Use of Typography Product Line
Pharma & Medical
Creative excellence in the pharmaceutical and medical industry will be recognized by this jury. Submissions must be comprised of communications, experiences or innovations to drive awareness and treatment, improve population health and advance the healthcare industry. The nature of the work could be in service of outreach to healthcare consumers, patients, providers, payors or other industry professionals to recognize medical problems, motivate treatment, promote solutions and rally advocacy or support for human or animal healthcare.
Restrictions and regulations surrounding the pharmaceutical and medical industry will be taken into account when judging.
Work can be entered as Ambient & Activation, Billboard, Branded Entertainment, Design, Social, Digital, Non-Traditional, Package Design, Online Film, Poster, Print, Radio & Audio and/or TV/Cinema.
Branded Categories Work that shows a branded drug name and has been approved by a regulatory medical advisory board / compliance team (Veeva, JRC, Zinc, any other such organization dependent on country/market) (one piece of work only)
Business-to-Business
Corporate Communication
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Includes any Instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Innovation Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Use of Social Media
Veterinary
Unbranded Categories Work that does not specifically mention any drug name. This is usually work created for disease awareness aimed at both Healthcare Professionals and Patients. one piece of work only)
Business-to-Business
Corporate Communication
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services
Innovation Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Pharmaceuticals and Vaccines
Physicians and Healthcare Providers – Professional Services
Use of Social Media
Veterinary
Charity and/or Pro-bono Categories Includes work that raises awareness for organ donation, research, etc. Gold Winners in these categories are only eligible for a Public Service / Social Awareness Grand LIA.
Fundraising
Social Responsibility/Awareness
Branded Campaign Categories (must be at least 2 executions in the same medium or can be multi-platform/channel)
Business-to-Business Campaign
Corporate Communication Campaign
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Campaign Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services Campaign
Innovation Campaign Innovative Idea or an Innovative Use of Technology. Cannot be a traditional form of advertising.
Pharmaceuticals and Vaccines Campaign
Physicians and Healthcare Providers – Professional Services Campaign
Use of Social Media Campaign
Veterinary Campaign
Unbranded Campaign Categories (must be at least 2 executions in the same medium or can be multi-platform/channel)
Business-to-Business Campaign
Corporate Communication Campaign
Creative Use of Data Campaign Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Devices and Diagnostics Campaign Includes any instruments, apparatus, implants or other related products used to diagnose, prevent or treat medical conditions.
Education and Services Campaign
Innovation Campaign Innovative Idea or an Innovative Use of Technology. Can not be a traditional form of advertising.
Pharmaceuticals and Vaccines Campaign
Physicians and Healthcare Providers – Professional Services Campaign
Use of Social Media Campaign
Veterinary Campaign
Pharma & Medical - Craft
Entries will be judged on the execution and production value of work created for the highly regulated pharmaceutical industry. Entries must be comprised of communications in service of management, prevention and treatment of disease, whether you’re a person susceptible, a patient, provider or payor.
Entries will be judged by a panel of the most internationally recognized producers, directors and creatives working in Production, Music, Art Direction and Pharma.
There is no limit to how many times the same piece of work can be entered into this competition if the categories are relevant.
Work can be entered as Ambient & Activation, Billboard, Branded Entertainment, Design, Digital, Non-Traditional, Package Design, Online Film, Poster, Print, Radio & Audio and/or TV/Cinema.
Single Categories (one piece of work only)
Animation
Art Direction
Cinematography
Copywriting
Direction
Editing
Illustration
Music & Sound Design
Photography
Production Design
Typography
Visual Effects
Campaign Categories (Minimum 2 - Maximum 6 executions)
Animation Campaign
Art Direction Campaign
Cinematography Campaign
Copywriting Campaign
Direction Campaign
Editing Campaign
Illustration Campaign
Music & Sound Design Campaign
Photography Campaign
Production Design Campaign
Typography Campaign
Visual Effects Campaign
Podcast
A digital audio program made available for streaming or download, typically available as a series, new installments of which can be received by subscribers automatically. The podcast can be created for a brand, company or service as a marketing vehicle or self-promotion. Entry can be a series or single execution.
Categories
Branded Podcast
Self-Promotion
Poster
Entries can be indoor or outdoor and can be placed on walls, bus shelters or transportation. Includes Static Posters and Interactive/Digital Posters
Single Categories (one piece of work only)
Apparel
Art Direction
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes etc.
Home Furnishings/Appliances
Household Products
Innovative Use of Poster Must be entered as a Video Case Study
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities
Recreation
Retail Can be Online or Brick & Mortar
Travel
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 executions)
Art Direction Campaign
Business-to-Business Campaign
Consumer Campaign
Public Service/NGO/Charities Campaign
Use of Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign
Work released and formatted for printed publications, such as magazines and newspapers or Direct Marketing such as Annual Reports or Brochures.
Single Categories (one piece of work only)
Apparel .
Art Direction
Automotive
Banking/Financial/Insurance
Beverages - Alcoholic
Beverages - Non-Alcoholic
Business-to-Business
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Direct Marketing – Business-to-Business
Direct Marketing – Consumer
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, Lotteries, Music Festivals, Sports, etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Personal Items/Gift Items
Pet Products
Pharmaceuticals
Public Service/NGO/Charities
Recreation
Retail Can be Online or Brick & Mortar
Travel
Use of Copywriting
Use of Illustration
Use of Photography
Use of Typography
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 executions)
Art Direction Campaign
Business-to-Business Campaign
Consumer Campaign
Public Service/NGO/Charities Campaign
Use of Copywriting Campaign
Use of Illustration Campaign
Use of Photography Campaign
Use of Typography Campaign
Production & Post-Production
Endorsing and celebrating all the production values and executions of craft, as defined by its relevant sub category.
Single Categories (one piece of work only)
2D and Stop Motion Animation Includes Cel Animation and Motion Graphics
CGI Animation
Cinematography
Direction
Editing
New Director A New Director is one that has directed no more than 6 different shoots
Performance/Casting Includes Animal Casting
Production Design
Remote Production Recognizes the efforts made by Brands, Agencies, Production Companies, Consultancies, etc. to facilitate filming in a new way - remotely. Work will be evaluated for the production value and the overall execution taking into consideration the limits that social distancing, travel restrictions and other factors imposed to assure that safety precautions were met during the worldwide pandemic lock-downs. In addition to uploading the work as released, we will accept case studies for this category that tell how the challenges were overcome.
Virtual Reality Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual VR experience in detail as the user would experience.
Visual Effects
Campaign Categories (minimum 2 - maximum 6 executions)
2D and Stop Motion Animation Campaign Must be for the same Product and Client. Includes Cel Animation and Motion Graphics
CGI Animation Campaign Must be for the same Product and Client.
Direction Campaign Must be for the same Product and Client by the same Production Company.
New Director Body of Work Campaign A New Director is one that has directed no more than 6 different shoots.
Radio & Audio
Hearing is our fastest sense, and through the strong connections between sound, music, emotion and memory, audio can elicit intense reactions and has the power to stimulate the imagination like no screen possibly can. This media encompasses any piece of audio-centric content that drives brand awareness and recall without relying on visuals. Success is measured through brave ideation, meticulously crafted and executed without compromise. Entries should demonstrate an understanding of the different ways listeners listen, ensuring the content is suitable for the specific audio platform on which it will be heard.
Single Categories (one piece of work only)
Adapted Music
Apparel
Automotive
Banking/Financial/Insurance
Beverages - Alcoholic
Beverages - Non-Alcoholic
Conceived & Produced by Station
Confections/Snacks
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Direction Recognizes the script treatment and overall execution of the idea. This might take into account creative casting, strong acting performances, ability to paint realistic mental pictures, tone and pacing.
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Humor
Innovative Use of Radio & Audio Must be entered as a Video Case Study
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Original Music
Performance/Casting
Personal Items/Gift Items
Pharmaceuticals
Public Service/NGO/Charities
Recreation
Retail Can be Online or Brick & Mortar
Script Writing Must include the actual script
Sound Design
Travel
Use of Music
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 executions)
Campaign
Public Service/NGO/Charities Campaign Gold Winners are only eligible for the Public Service / Social Awareness Grand LIA
Social Media & Influencers
Ideas created by agencies or individuals that are communicated through a social media platform and leverage the social capital of individuals with existing reach and/or celebrities from either mainstream or social media. For judging purposes, engagement activity must be supplied with the entry.
Product / Service Categories
Automotive
Banking/Financial
Beauty Includes Cosmetics, Toiletries, Tutorials, etc.
Best Use of Real Time Advertising
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
DIY Includes Home Improvements, Crafts, etc.
Fashion & Accessories
Gaming & Technology
Healthcare
Leisure Includes Live Events, Museums, Art Galleries, Sports, etc.
Lifestyle
Media
Politics
PSA Includes Charities, Educational Institutions, Issue Advocacy, NGOs, etc.
Travel Includes Travel, Tourism, Transport, etc.
Zeitgeist Creativity in the Spirit, Mood, Culture or Subculture of a Particular Time
Creative Technique Categories
Cinematography
Copywriting
Creative Direction
Direction
Editing
Graphic Design
Original Music - Lyrics
Original Music - Score
Production Design
Sound Design
Tagline/Endline Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications.
Visual Effects
Use of Social Media Categories
Innovative Use of Social
Live Stream
Social Media Page The overall media presence of a brand or individual
Social Media Post A singular social media post for a brand or individual
Unboxing
Use of Facebook
Use of Instagram
Use of Snapchat
Use of TikTok
Use of Twitter
Use of YouTube
Vlog
Transformative Business Impact
Recognizes that creativity does not just live within campaigns, it now plays an influential role in the enduring transformation of businesses including their operations, services, products, internal experiences and customer experiences. This medium doesn’t just recognize work that promotes solutions to customers; it recognizes the solutions themselves.
Judging Criteria:
Problem Definition: 10%
Key Insight: 15%
Creative Solution: 50%
Business Impact: 25%
COMMERCIAL TRANSFORMATION
Creative Operational Transformation Creative ideas that have transformed businesses operations
Customer Experience Creative ideas that have transformed the businesses and customer experience
New Technology The application of new technology to transform a business function
Product Design Innovative Product Designs that have moved a business’ model or offering forward
Purpose The application of purpose throughout a business to increase business performance
Specific Sector Innovations Innovations that are sector specific (Finance, hospitality etc.)
Sustainability Sustainable Business Innovations that support the UN Sustainable Development Goals
COMMUNITY AND GOVERNMENT TRANSFORMATION
Creative Policy Innovative policies that create culture or behavior changes
Government and Citizen Experience Ideas that have transformed the government and citizen experience
Government and Community Design The design of new community and government services
Government Operations Creative ideas that have transformed government operations
Innovative Community Experience Exhibitions or experiences that through creative engagement change the way people interact with an issue
Sustainable Government and Community Innovations that support the UN Sustainable Development Goals
TV/Cinema
A commercial film designed primarily for release via broadcast television and/or cinema, demonstrating a combination of exemplary ideas, executions and craft.
Single Categories (one piece of work only)
Apparel
Automotive
Banking/Financial/Insurance
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Branded Content
Bumper Ads A six-second video format ideal for driving brand reach and frequency
Confections/Snacks
Copywriting
Corporate Image/Social Awareness Must be attached to a brand. May include Self-Promotion
Cosmetics/Toiletries
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization, etc.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Education
Electronics/Tech Equipment
Entertainment Includes Theatres, Zoos, Museums, Film Festivals, TV Programs, Lotteries, Music Festivals, Sports etc.
Foods Does not include Retail Food Chains/Restaurants
Health Care Services Includes Hospitals, Clinics, Nursing Homes, etc.
Home Furnishings/Appliances
Household Products
Humor
Idents
Innovative Use of TV/Cinema Must be entered as a Video Case Study
Media Promotion Includes Streaming Services, Magazines, Newspapers, TV Stations, Radio Stations, etc.
Movie Trailers
Personal Items/Gift Items
Pet Products
Pharmaceuticals Includes Condoms, OTC, Prescription Drugs, etc.
Public Service/NGO/Charities
Recreation
Retail Can be Online or Brick & Mortar
Social Media
Tagline/Endline Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Title Sequences
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications.
Travel
Utilities
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Campaign Categories (minimum 2 - maximum 6 executions)
Bumper Ad Series A series of six-second videos aired during one program
Campaign
Ident Campaign
Public Service/NGO/Charities Campaign
Requirements
Social Media & Influencers can be submitted on a URL or as an MOV or MP4
You must provide the URL if Digital assets are required for judging
Physical Material will not be accepted
Entry Requirements:
- Entries submitted must be released in a commercial environment with client approval between 1st September 2019 and 8th August 2021.
- All work submitted must be in the exact form it was broadcast, published or released with all the logos, trademarks and copy marks intact, regardless of category or medium. Work must not be altered for submission purposes.
- If an Entrant lists more than one company in the Entrant field, two entry fees are required. LIA will invoice the Entering Company for the additional entry fee.
- All Judging URLs must be live from the date of entry through 31st December 2021.
- The Judging URL can bring the user to a landing page that hosts all elements that you wish the jury to view. The landing page can include the concept, translation and/or explanation along with the work to be judged.
- You must submit all required user names and/or passwords.
- Entries that are unable to be viewed (due to an incorrect URL, user name or password) will be disqualified and will not be judged. Entry Fees for disqualified entries will not be refunded.
When entering a Case Study:
- The case study that is submitted for judging must clearly show the work in-situ.
- The presentation should clearly demonstrate the concept and show the key elements through which the core idea has been expressed.
- Must not exceed 3 minutes.
- Narration must be in English or have English subtitles.
- It is mandatory that the Case Studies use Royalty-Free music.
- Any entrant that requires LIA to change the media because of music rights will be charged a USD $500.00 fee.
Specs for MOV/MP4 uploads:
Resolution:
Standard Definition Source Material minimum: 720 x 480
High Definition Source Material: 1920 x 1080
Frame Rate: Original Frame Rate
(23.98, 24, 25, 29.97, 50, 59.94, 60)
Codec: H264 or Mpeg4, Best Quality
Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
Sound: AAC 48KHz
File size: 1 GB maximum