A commercial film designed primarily for release via broadcast television and/or cinema, demonstrating a combination of exemplary ideas, executions and craft.
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages - Alcoholic
Beverages - Non-Alcoholic
Corporate Image Does not focus on individual products or services. Instead it promotes the image or social issues of a company or brand to portray a positive perception to consumers, employees and stockholders.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization.
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Innovative Use of TV/Cinema Must be entered as a Video Case Study
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Personal Items/Gift Items
Political Includes Candidates, Elections and Political Advocacy Issues
Public Service/Social Responsibility Includes Charities, Issue Advocacy, Fundraising and NGOs. Gold Winners in this sub-category across all competitions, except in Health & Wellness and Pharma & Medical, will be judged by the Integration Jury for a potential Public Service/Social Responsibility Grand LIA.
Recreation Includes Toys and Games
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Platforms Includes Facebook, WhatsApp, LinkedIn, Vimeo, Twitter and Instagram
Sports Includes Sporting Events, Teams and Individual Players
Tagline/Endline Brief phrase designed to ingeniously and intelligently express a brand proposition. A long-term defining phrase and will remain associated with the brand unaltered as a prolongation of its name. Can change with cultural norms.
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Utilities Includes Gas, Electric and Telephone Companies
Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time
Public Service/Social Responsibility Campaign Includes Charities, Issue Advocacy, Fundraising and NGOs. Gold Winners in this sub-category across all competitions, except in Health & Wellness and Pharma & Medical, will be judged by the Integration Jury for a potential Public Service/Social Responsibility Grand LIA.