Ideas created by agencies or individuals that are communicated through a social media platform or leverage the social capital of individuals with existing reach and/or celebrities from either mainstream or social media. For judging purposes, engagement activity must be supplied with the entry.
Public Service/Charity/NGO Sub-Category
Public Service/Charity/NGO Must be for NGOs, Not-for-Profits, Charities or Government Bodies. No brand associations.
Automotive Includes Traditional Vehicles, Self-Driving Vehicles and Automotive Accessories
Beauty Includes Cosmetics, Toiletries, Beauty Procedures/Services and First Aid Products
Best Use of Real Time Advertising
Beverages Includes Alcoholic and Non-Alcoholic Beverage Product
Cinematography The art of lighting, framing and deciding the color palette of the film. Should display a mastery of technique, movement and unique visual style which complements the story and/or concept.
Creative Use of Data Celebrates the most innovative uses and incorporation of data into creative executions. Includes Data Storytelling, Social Media Data, Real-Time Data and Data Visualization
Creativity in Commerce Recognizing creativity that inspires preference, transaction, payment and purchase
Direction The director should be able to bring imagination and vision to an idea or concept. It must encompass all areas of craft in order to achieve this, including casting, performance and overall vision.
DIY Includes Home Improvements and Crafts
Editing Brings the director's vision to light, contributing to the overall feeling, tone and effectiveness of the work through the art of craft, cutting and assembling the finished film.
Education Includes Educational Institutions, Tutorials and Online Classes
Entertainment Includes Conferences/Conventions, Live Events, Museums, Art Galleries, Music Festivals, Theatres, Zoos, Movies,
TV/Cable/Online Programming and Lotteries
Fashion & Accessories Includes Designers, Fashion Houses, Apparel, Jewelry, Shoes and Handbags
Financial Services Includes Banks, Insurance Companies and Online Brokerage Companies
Foods Food Products (Does not Include Retail Food Chains or Restaurants)
Gaming Work that looks to build into, or expand beyond the game and/or virtual universe to create entertainment and connective experiences for players and people.
Health Care Services Includes Weight Loss Programs, Hospitals, Clinics and Nursing Homes
Home Products Includes Cleaning Products, Pet Products, Furniture and Appliances
Innovative Use of Social
Lifestyle Includes Current Events and Pop Culture
Media Includes Streaming Services, Magazines, Newspapers, TV Stations and Radio Stations
Original Music Music with or without lyrics, composed expressly to work creatively with the submitted film. It is not a pre-existing track or stock music.
Political Includes Candidates, Elections and Political Advocacy Issues
Production Design The overall visual concept of a piece of work. Identifies a design style for sets, locations, graphics, props, lighting, camera angles and costumes.
Retail Includes Fast-Food Restaurants, Gyms, Brick and Mortar Stores and Department Stores
Social Media Page The overall media presence of a brand or individual
Social Media Post A singular social media post for a brand or individual
Sound Design The creative use of sound within work. Technical excellence in creating or manipulating audio elements (that includes sound effects, music and dialog).
Sports Includes Sporting Events, Teams and Individual Players
Sustainability Executions that feature communication highlighting the importance of any impact on the environment, community or society, including SDG executions
Technology & Tech Equipment Includes Mobile Phones, Tablets, Computers, Gaming Systems, AR, VR and AI
Tone of Voice The development of a character-rich and/or relevant voice for a product or brand in its written and/or spoken communications. Should be reflective of the times and culture of the time.
Travel & Leisure Includes Airlines, Spas, Hotels and Cruises
Use of Facebook
Use of Instagram
Use of Snapchat
Use of TikTok
Use of Twitter
Use of YouTube
Utilities Includes Gas, Electric and Telephone Companies
Visual Effects The seamless integration of unique visual elements from multiple sources such as practical elements, CGI, matte paintings and live action. Emphasizing photorealistic excellence over the use of animation techniques.
Zeitgeist Creativity in the Spirit, Mood, Culture or Subculture of a Particular Time