LIA, an international Awards Show that believes in creative excellence and perpetuating the spirit of creativity in young creatives announces a competition in partnership with Gorilla Doctors.THE TASK
- Create brand awareness and raise the profile of Gorilla Doctors in order to increase their donor base.
- Creative work must be conceptualized and executed by individuals or a team between the ages of 21 and 30 years old.
- There is no fee to enter.
- You can enter as many pieces of work as you like.
- Entries must be in English
- To participate, Enter Gorilla Doctors
- Gorilla Doctors grants you permission to use their stock images and video clips. Assets remain the property of Gorilla Doctors.
- Assets are available to download for use in this competition only.
Login: GorillaDoctors Password: Rwanda2018
The winning individual or team (up to two persons) will win an Ecotour donated by Terra Incognito Ecotours for a once-in-a-lifetime trip to visit Rwanda, home to the critically endangered Mountain Gorillas. In addition, the winning individual or team will win tickets to the Creative LIAisons program in 2019 in Las Vegas.ENTRY DEADLINE
- All submissions must be received by 31st July 2018.
- This is the final entry date for the Gorilla Doctor’s Competition.
Your submission can be: Online, Print, Film, Viral, Non-Traditional or Ambient. Submissions must include visual assets.
- On the entry form it is mandatory to present your strategy and concept/idea clearly, in no more than 500 words, explaining your strategy, idea and execution.
- Entries must be uploaded as MOV, MP4 or JPEG
- Entries should be submitted in a form that makes it easiest for the judges to best assess and judge your piece of work.
- The final judging will be done in Las Vegas on 6th October.
- The panel of judges will comprise industry leaders in advertising, film, digital and the client, Gorilla Doctors, with participation and input from the 2018 LIA Creative LIAisons attendees.
- The judge’s decision on the winning work is final.
- The winning work will be commissioned by Gorilla Doctors and professionally produced with supervision from the client and LIA.
- In the spirit of getting your script or ideas made, please be mindful of the cost of production and post, so that we can find companies to come on board and participate.
- This work will become the property of Gorilla Doctors.
There are currently about 880 mountain gorillas left on earth. Habitat loss, poaching and disease have made these gorillas one of the most endangered species alive. Today, thanks largely to the efforts of a group of dedicated veterinarians called Gorilla Doctors, their numbers are rising.
WHO ARE GORILLA DOCTORS?
This is a team of 16 doctors who operate across gorilla territories – spanning the rainforests of Rwanda, Uganda and the Democratic Republic of Congo (DRC). This team is supported by the non-profit Mountain Gorilla Veterinary Project (MGVP. Inc) and the UC Davis Wildlife Health Center.
WHAT THEY DO
They are the ONLY provider of in-situ veterinary care for wild mountain gorillas in Rwanda, Uganda and DRC and their close cousins, the Grauer’s gorillas in eastern DRC.
Gorilla Doctors’ main goals are to keep the gorilla populations safe, healthy and thriving. They treat the gorillas for life-threatening injuries and illnesses caused by close contact between gorillas and humankind.
Using an integrated “One Health” approach (recognizing the close link between the health of the gorillas and the people with whom they share their forest ecosystem) that combines healthcare, research, capacity building, information sharing and strategic partnerships, Gorilla Doctors hopes to improve the sustainability of mountain and Grauer’s gorillas. The veterinary team regularly monitors and treats these gorillas for illness and injuries. They also help rescue and treat young gorillas orphaned by poachers.
WHY IS PROTECTING AND PRESERVING THESE GORILLAS SO IMPORTANT?
Gorilla Doctors maintains an archive of thousands of high quality biological samples that are made available to researchers around the world. Their research is important to the human health sector, as gorilla and human DNA are almost identical. Diseases can be passed back and forth between humans and gorillas as both have very similar susceptibility to pathogens and the comparative aspect is important for further understanding disease physiology. If researchers and doctors can better understand the ecological and behavioral drivers for the sharing of pathogens among people and wildlife, they can better protect human health, as well as wildlife populations.
Moreover, a thriving mountain gorilla population impacts more than the individual gorillas: it benefits the local communities, other wildlife, and the ecosystems they share. Mountain gorillas survive in protected areas surrounded by the densest human populations in all of continental Africa. These communities are comprised largely of subsistence farmers who subsist on an income of little more than $1 per day.
Mountain gorilla tourism is an extremely important source of income for the region. In fact, it is the #1 source of foreign revenue in Rwanda: more than 30,000 people from around the world come to view wild mountain gorillas every year, bringing much-needed cash to a country still recovering from the 1994 genocide. Mountain gorilla tourism funds the management of the parks, which in turn creates jobs in and around the parks for people living in the surrounding communities.
Mountain Gorillas in these areas garner the protection and management that effectively prevents deforestation of the critical forest habitat, which provides surrounding communities with a year-round fresh water supply for human consumption and for subsistence farming. During the rainy season the dense rainforest of the gorillas’ habitat soaks up the water, and then slowly releases it during the dry season. If mountain gorilla habitats were to be degraded or destroyed, the “breadbasket” for the region would be destroyed, creating more poverty and food scarcity.