Each Jury has the discretion to award a Grand LIA and a Public Service/Charity/NGO Grand LIA where applicable. It is not mandatory. A Grand LIA can only be awarded to a piece of work that has achieved at least one Gold statue in its Category.
Of The Year
LIA honors Global of the Year Awards and Regional of the Year Awards. These awards are calculated based on a point system allocated to the winning work across all competitions. LIA uses the creative credits that are input at the time of entry to award these points. Credits for Case Films will not be calculated.
All companies listed in the creative credits receive points, regardless of entering company. If more than one company is listed in a credit field, the points are equally split amongst the companies. If one company in two different cities is listed; the points would be split between the two individual offices.
Network and Holding Company Of The Year
Each individual office receives points, while also contributing to the score for their Network and Holding Company. A Network is defined as the Agency umbrella, examples Ogilvy; FCB; Dentsu; Accenture Song; IPG Health; Leo Burnett; Havas; etc. A Holding Company is the parent company of the Networks, including but not limited to WPP; IPG; Omnicom; S4; Deloitte; Dentsu; Publicis Groupe; Accenture; etc.
We rely on each Network and Holding Company to provide us with a full and current list all companies under their umbrella. LIA is not responsible for companies not supplied to us by the Agency, Network or Holding Company.