CELEBRATING AND INVESTING IN CREATIVITY
 

2016 THE NEW Jury

ALT
Emad Tahtouh
Director, Applied Technology
FINCH
Paddington

As Director of Applied Technology at FINCH, Emad develops and curates technology solutions in both practical and creative capacities. The most renowned projects Emad has overseen during his time at FINCH to date are The Most Powerful Arm and 37 Degrees. The Most Powerful Arm utilised a petition-signing robot with the aim of raising awareness of Duchenne Muscular Dystrophy and was the first piece of Innovation to win a coveted D&AD Black Pencil (as well as, Digital Gold at 2013 Spikes Asia and Gold at the 2013 IAB MIXX Awards).

During his time at FINCH, Emad has judged at LIA, Cannes, AWARD and has presented at Cannes, Spikes, SXSW, LIA, Semi Permanent and SAWA.  This success is all fuelled by Emad’s passion for the development and creation of great innovation. His team at FINCH have worked on various interesting projects including, bringing a robot orchestra to life for Intel’s Intelligent Sounds campaign with award-winning recording artist, Flume. On top of this, Emad has done great work for road safety campaigns including a project for the RAC, which saw him build an attention-powered car that slows when you’re not paying attention and a re-creation of the Great Ocean Road in Unity 3D that turned the scenic drive into a skills tester for the Transport Accident Commission.

Most recently, Emad and his team have partnered with Google teams in Australia to help develop new story telling platforms as well as developing a suite of software tools, processes and workflow to facilitate the filming and post-production of the largest Virtual Reality experience ever undertaken in Australia for Tourism Australia.

Lars Bastholm
Global Chief Creative Officer
The Zoo (Google)
Los Angeles
Emiliano Gonzalez De Pietri
Chief Creative Officer
Rep Grey
Bogota
Laura Gregory
CEO / Founder
Great Guns
London
Andrew McKechnie
Global Group Creative Director
Apple
Cupertino
Melanie McShane
Head of Strategy
Wolff Olins
New York
Joe Sciarrotta
Chief Creative Officer
Ogilvy & Mather
Chicago
Taras Wayner
EVP / ECD, US
R/GA
New York
Faris Yakob
Founder
Genius Steals
Nashville

Celebrating and investing
in creativity