"Have to say, that the craft displayed in this show was consistently high, which so good to see in the current climate. It can be hard work getting through to select a shortlist but not this time.
We did award one Grand LIA and that was to a music video for Jay Z. It was a unanimous vote. Its a song called The Story of OJ. An amazing song with a strong message, however, the video generates so much more subtext. The animation is stunning, the lead character, just so melancholic and worn down, the style harking back from racially suspect imagery from early last century. Its a powerful, memorable piece of work.”