It was an honour to be involved in LIA 2017, I thoroughly enjoyed the experience.
Judging was a lot of fun – with some great work to look at, and a very talented bunch of jurors to sit in a room with for a few days debating it all.
There was some great work in there – with the best reminding us that by thinking big, we can create pieces that have true cultural impact that transcends the reach of traditional advertising.
The LIAs are an important award, with work judged from a truly international perspective – which emphasizes the wide-reaching power of a good idea.
The jurors were pretty unanimous with the work that rose to the top, and we all left feeling like the best work won.
Thank you for inviting me to be part of this great and important event.