It was an amazing experience judging the body that best represents 2017.
Our conversations, debates and disagreements where invaluable. I’m especially proud of the Grand LIA; it took a lot of deliberation to push this work through. For me it symbolises that great ideas can manifest themselves as services, going beyond an advertising idea supported by paid media. We should as an industry be thinking about these kinds of ideas – that can become the advertising, and the work for Rimowa did just that.