A fantastic week judging the Evolution and Creative use of Data categories at the LIA - London International Awards this year!
It was a privilege to discuss the work that is helping to shape the future of our industry. Spanning across Gaming, AI, technology, data, product development and more, I was blown away by the innovative uses of creativity in solving real problems that grow business and help humanity. In particular it was amazing to see how quickly our industry has embraced AI and is leveraging it to build valuable solutions beyond novel executions.
Thank you to our jury president Yasuharu Sasaki for the work in leading the team across the week, and to Tiffany Rolfe, Joey David-Tiempo, Jouke Vuurmans, Kaleeta McDade, Jimmy Smith, Lucia Orlandi, Carren O'Keefe and Toan Nguyen who I learnt so much from in seeing how you assess and analyse the work.
Last but not least, a big shout out to team Barbara Levy, Laurissa Levy, Christina Shaw, Patricia Censoprano and everyone else who ran such a smooth show. You’re the best in the business
Day 2: Through jury voting and lively debates, the Bronze, Silver, and Gold statues were awarded. The crowning moment came with the selection of the GRAND LIA.