2025 Judging Comments
“Culture is social-first, creator-first – that’s the reality of our world, which also makes it the reality of our work. Every day, agencies and brands are reforging creativity through this incredible framing – pushing our industry in real time, more than ever before. Needless to say, I am stoked to chair LIA’s Digital and Use of Social Media & Influencers Jury alongside global colleagues who are just as excited by the direction we’re headed.”
Chris Beresford-Hill
Jury President - Integration and Direct
Worldwide Chief Creative Officer
BBDO
“Each year LIA curates and brings together one of the most diverse, unique and international juries. The chance to unpack what an Integrated campaign is today, in a world where every touch-point and surface can become part of an idea, as well as Direct, where creativity is aimed at conversion, at a time in our industry like this, and with a group like this, is going to be interesting and a whole lot of fun. I would also like to acknowledge that was a very long sentence.”
Stephanie Berman
Jury President - Health & Wellness
Global Chief Creative Officer
The Bloc
“I am thrilled to be chairing the Health & Wellness jury this year. We’ve seen such amazing work in this space over the last few years, and the bar continues to rise, with all kinds of companies looking to drive positive change in the service of good health. This is a show that not only operates with integrity, but gives back in very meaningful way to up and coming talent in our industry, so I’m particularly looking forward to celebrating what’s new and what’s next with the jury at LIA this year.”
Javier Campopiano
Jury President - Branded Content and Branded Entertainment
Global Chief Creative Officer
McCann Worldgroup & McCann
“It’s a huge honor for me to serve as President of LIA’s Branded Content and Branded Entertainment Jury. This category is one of my personal favorites and makes me extremely excited about what we can create as an industry. Being part of LIA is also special in that we open the doors of the judging rooms to young talents. While we deliberate the work that represents the best of advertising, we bring in rising stars to observe, learn and grow. Preparing and inspiring the next generation is a responsibility we should never take for granted.”
Gavin Chimes
Jury President - Creativity In B2B and Transformative Business Impact
Chief Creative Officer
Howatson+Company
Sydney
“Gone are the days where B2B is looked down upon as a creative category. It’s now where the world’s most inspiring and enviable work is entered. Just look at Spotify’s Spreadbeats or the Aizome’s Wastecare. Brilliant ideas that drip with craft and strategic thinking. I’m honoured to be chairing the jury for Creativity in B2B and Transformative Business Impact this year. I look forward to the lively discussions with some of the best minds in the industry, as we unpack the work that moves businesses, brands and creativity itself forward.”
Linda Cronin
Jury President - Creativity In Media
EVP, Global Media
Monks
“Media performance and digital growth have become increasingly reliant on thumb-stopping ad creative, and it's leading to more collaboration than ever before, between media buyers, designers and creative strategists. I'm honored to be part of the jury panel for LIA's 2025 Creativity In Media award to help recognize creative excellence that is making Media more effective and more impactful on the bottom line.”
Collette Douaihy
Jury President - Pharma & Medical
Global Chief Creative Officer, Health
Dentsu Health
“It’s such an honor to chair the Pharma & Medical jury. What I love most about LIA is the laid-back vibe and the open exchange of opinions. It's a one-of-a-kind judging experience where you evaluate incredible work and learn from diverse perspectives through casual conversation. This makes LIA a unique and rewarding experience to be part of. I anticipate seeing work that reflects the growing trend of brands and tech companies embracing the customer experience in fresh and innovative ways to connect with audiences. In today's world, experiences are the brand, and the brand is the experience."
Paul Hunter
Jury President - Production & Post-Production and Music Video
Co-Founder / Director
PRETTYBIRD
“I’m honored to serve as one of LIA’s 2025 Jury Presidents. This show brings together some of the most brilliant creative minds from around the world, and I’m excited to see how they continue to push boundaries and redefine what’s possible. I’m hopeful about a future where bold ideas and diverse voices shape the next generation of storytelling.”
Judy John
Jury President - Creativity In PR
Global Chief Creative Officer
Edelman
“Honoured to be named Jury President for the PR Jury at LIA. There’s something special about LIA - smaller juries, deeper conversations, and an intentional focus on mentorship and growing the next generation of talent. It’s not just about awarding the best ideas in the world—it’s about helping shape the future of our industry.”
Vicki Maguire
Jury President - TV & Cinema and Online Film
Chief Creative Officer
Havas London
“We are living through some bat shit crazy times… so let's hold hands, run towards the chaos, and do what we do best…film. Great film has the power to cut through the crazy and go straight to our hearts! We should celebrate this power, embrace it, reward it. That's why LIA is so important. We need to protect creativity. It will save the world.”
Steve Martin
Jury President - Health & Wellness-Craft and Pharma & Medical-Craft
Creative Director – EMEA & Global
Syneos Health
“I am deeply honored to chair this year’s Health & Wellness-Craft and Pharma & Medical-Craft jury at LIA. Craft is at the heart of powerful storytelling, and these categories continue to push creative boundaries year after year. LIA provides a platform to recognize and celebrate the highest standards of craftsmanship, shining a light on work that not only inspires but also demonstrates the transformative power of our industry.
I’m looking forward to thought-provoking discussions with fellow industry leaders, dissecting the details that elevate great work to truly exceptional. I anticipate seeing groundbreaking ideas, meticulous execution, and emotionally resonant storytelling, work that redefines how we communicate in health and wellness.”
I’m looking forward to thought-provoking discussions with fellow industry leaders, dissecting the details that elevate great work to truly exceptional. I anticipate seeing groundbreaking ideas, meticulous execution, and emotionally resonant storytelling, work that redefines how we communicate in health and wellness.”
Thomas Mueller
Jury President - Design and Package Design
Global Head of Design /
Chief Design Officer, EMEA
Accenture Song
“I am truly inspired by the approach LIA is taking to awards. Bringing together the celebration of best-in-class work across the globe while investing in the next generation of creatives. This approach aligns with my personal belief that as industry leaders we have a shared responsibility to steer the future of our industry and its talent. What’s so wonderful about these categories is that the things we’re judging cross the thresholds into most people’s homes, and that’s a privilege that demands the highest quality design and care. I am thrilled to contribute my time and experience to the Design and Package Design jury and by extension to the broader mission of the LIA. I am looking forward to the exchange, discussion and dialogue with exceptional jury colleagues, representing a global view.”
Sandi Preston
Jury President - Creative Strategy
Chief Strategy Officer
Translation - Division of United Masters
Brooklyn
“Early in my career as a strategist, I was given a piece of advice that has stayed with me: one of the true marks of a great leader is the ability to bring people along with you. I’ve come to understand this not merely as a lesson in persuasion, but as a lesson in attunement — creating a connection so that others feel inspired by, and a part of, the direction that I'm guiding. This wisdom has been central to my work every day in my role as Chief Strategy Officer at Translation, as well as, in countless other areas of my life when relating to and motivating people is at the heart of what I do. With great enthusiasm, I look forward to applying this wisdom as the 2025 LIA Jury President for Creative Strategy.”
Gabriel Schmitt
Jury President - Evolution and Creative Use of Data
Global Chief Creative Officer
Grey
"There are writer's writers, and for creatives, there are the LIAs. For that reason alone, it is an honor to chair any category there. Now, the opportunity to help shape the conversation around the most innovative work, on Evolution, and how Data informs and shapes amazing ideas in the Creative Use of Data category – is too good. I'm excited to jump in and help point out where our industry is headed.”
Lucas Sfair
Jury President - Music & Sound
CEO / Head of Audio
Bumblebeat
São Paulo
"Being invited to serve as Jury President for LIA 2025 is both an honor and a responsibility I embrace wholeheartedly. Having experienced LIA both as an award recipient and juror, I'm looking forward to leading a diverse jury that celebrates work that doesn't just follow trends, but creates them. In the jury room, I expect to see audio innovation that transcends conventional boundaries—work that resonates emotionally and proves that sound remains one of advertising's most powerful and authentic storytelling tools."
Sbu Sitole
Jury President - Audio & Radio
Chief Creative Officer
The Odd Number
Johannesburg
“Radio and Audio is possibly my first love in advertising. I love beautifully written pieces, I love ideas, I love the ability of audio to take you on a journey, using the power of sound. I’m looking forward to ideas that not only disrupt the genre, but move the category forward”
Chaka Sobhani
Jury President - Ambient & Activation • Billboard • Poster • Print
President / Global Chief Creative Officer
DDB Worldwide
“I’m incredibly honoured and excited to be Chair of the Ambient & Activation, Billboard, Poster and Print Jury. These categories show the power of ideas that exist firmly IRL and the importance of that tactility both for brands and audiences alike. Most of all, I’m looking forward to being in the company of some of the world's most brilliant creative leaders and practitioners, getting stuck into some meaty debates around the work and ultimately seeing ideas we are all jealous of for all the right reasons.”
Marco Venturelli
Jury President - Non-Traditional
Global CEO/CCO Leo
CEO/CCO Publicis Conseil
CCO Publicis Groupe France
“Non-Traditional may be the name of the category, but it’s also the best compliment you can give to an outstanding piece of work.”
Samira Ansari
Jury President - Digital and Use of Social Media & Influencers
Chief Creative Officer
Ogilvy NY