2025 Juries

Each year we assemble the best creative talent from around the globe.

The best shows have the best judges. Like attracts like.

So, appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funneled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.

2025 Health & Wellness-Craft and Pharma & Medical-Craft Jury

Jury President
Steve Martin
Creative Director – EMEA & Global
Syneos Health

Steve began his career at JWT, working on major brands like KitKat, Smirnoff, and Kellogg’s. For the past 20 years, he has carved out a dynamic path in healthcare, marketing, and the digital space. Yet, his consumer-driven mindset remains a driving force—a disruptor who challenges industry norms and pushes the boundaries of health and wellness marketing.

Steve has created integrated campaigns across emerging channels, TV, print, and digital, with many earning recognitions from the industry’s most prestigious awards. He thrives on forging strategic partnerships that deliver creative, emotionally resonant work—ensuring brands connect deeply with their audiences while achieving meaningful business impact.