2025 Juries

Each year we assemble the best creative talent from around the globe.

The best shows have the best judges. Like attracts like.

So, appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funneled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.

2025 Pharma & Medical Jury

Jury President
Collette Douaihy
Global Chief Creative Officer, Health
Dentsu Health

Coco Douaihy has dedicated most of her career to the healthcare industry and would not have it any other way. After spending a decade at Digitas Health, Publicis Group, an agency experience that fueled her career, she found herself in a new opportunity. She joined Dentsu in 2022 to help set the course for the launch of Dentsu Health — an ambition and commitment to unlock opportunities for growth across the entire health ecosystem.
 
She believes that great work begins and ends with a big idea — big, generous ideas that elicit awe, wonder, delight, and even envy. But more than that, she believes it takes discovering extraordinary creative talent and giving them the platform to do great work. Above all, unshakable trust with colleagues and clients so that when big ideas happen, big success follows. As Global CCO of Dentsu Health, she inspires a new generation of creative talent — building a culture of game-changing ideas that find a home with clients brave enough to bring them to life.
 
Most recently, she served as Jury Pharma President at Cannes Lions and was named the Healthcare Marketing Influencer 25 Class of 2024. She’s had the privilege of serving on the Pharma and Health & Wellness Juries at the Cannes Lions Festival, The London International Awards, the Clio Awards, The Global Awards, The One Show, and the Gerety Awards. In 2023, she was the Chair of Clio Health and, in 2022, a Jury President of the London International Awards for Craft. In 2017, she received the DTC Vanguard Award for driving innovation on future consumer health launches.
 
Coco’s work has been awarded for creative excellence by Cannes Lions, Clios, LIAs, MM&M, DTC, RX Club, Cresta, Creative Floor, Addy Awards, and many more.

To Be Announced