2025 Juries

Each year we assemble the best creative talent from around the globe.

The best shows have the best judges. Like attracts like.

So, appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funneled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.

2025 Creativity In PR Jury

Jury President
Anthony Chelvanathan
Global Creative Partner /
Chief Creative Officer
Edelman Canada, Toronto

As Edelman’s first-ever Global Creative Partner and Chief Creative Officer (Canada), Anthony drives creative innovation and strategic direction across more than 60 offices in lockstep with Judy John, the agency’s Global CCO.

 

Since joining Edelman Canada, Anthony has helped the company make history as the first PR agency in the country to win a Gold Lion at Cannes with IKEA SHT.

 

Throughout his career, Anthony has been a sought-after jury member in multiple international award shows. In a career milestone, Anthony became the first judge to represent Sri Lanka at Cannes Lions, showcasing his commitment to elevating diverse perspectives on the global stage. He has since represented Canada on numerous occasions. A champion of the younger generation, he often joins coaching and mentorship programs to help up-and-coming creatives develop confidence in their ideas.

 

Anthony's work is known for its innovative approach to storytelling and brand strategy. When he's not crafting game-changing ideas, Anthony can be found in his kitchen delighting his friends with his signature curries.

 

Rafa Antón
Global Chief Creative Officer at LLYC
Creative Partner at CHINA –
Part of LLYC, Madrid
Mohamed Bareche
Executive Creative Director
Havas Paris & Middle East
Dwayna A. Haley
EVP, Consumer Brands
MSL, Atlanta
Alethya Heras
Creative Director
The Juju, Mexico City
Tetsuya Honda
CEO
Honda Office, Tokyo
Madeleine Page
Head of Consumer and Brand PR
Dentsu Creative Public Relations, Melbourne
Taj Reid
Global Chief Creative Officer
Burson
Ciro Sarmiento
Founder / Chief Creative Officer
First Rodeo
Daniela Varela
Group Creative Director
Weber Shandwick, New York