2025 Juries
Each year we assemble the best creative talent from around the globe.
The best shows have the best judges. Like attracts like.
So, appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funneled through.
There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.
2025 Ambient & Activation | Billboard | Poster | Print Jury
Jury President
Chaka Sobhani
President / Global Chief Creative Officer
DDB Worldwide
She set up ITV’s first in-house creative agency, during which time the network regained the no.1 position in the UK, created its most successful global formats and content in shows like the X Factor and Downton Abbey, and won the prestigious Channel of the Year for the first time as well as numerous BAFTA’s, Golden Globes and the prestigious Rose D’Or.
Chaka then spent a number of years at leading independent agency Mother, running a number of key accounts and building their content capability, before joining Leo Burnett London as CCO and ultimately becoming Global CCO of Leo Burnett Worldwide.
She has worked on countless brands including McDonalds, Disney, Coca Cola, Google, Kelloggs, Samsung, Mars, Boots, VW, AXA, Morrisons, Tui, Premier Inn, Sky, P&G, General Motors, Stella Artois, National Lottery, Skoda, The Design Museum and Adidas.
Highly awarded amongst all the major honours, she has been privileged to serve as jury member and President numerous times at the world’s greatest awards shows including Cannes, D&AD, One Show, Clios, LIA’s, the ANDYs, Art Directors Club, Eurobest, the IPA, the Creative Circle and the British Arrows.
She was named Campaign’s Creative Leader and has featured in their Top 10 Creative Leaders consistently for the past 5 years, as well as Adweeks Creative 100.
During her tenure, Leo Burnett London won Campaign Agency of the Year 2022 and 2023, and Leo Burnett Worldwide was named Network of the Year at Clios, ADC, Dubai Lynx and Spikes, with Leo Burnett Chicago named Agency of the Year 2022 at One Show, D&AD and the Clios. Leo Burnett India were also named Indian Agency of the Year 2022 at Cannes, D&AD and Spikes, with Leo Burnett Middle East winning Most Effective Global Agency at the Effies and Agency of the Year for Dubai at Dubai Lynx in the same year.
Chaka is also a regular speaker at Cannes, AdWeek, D&AD, the One Show Exec Summit, Creative Circle, IPA, Creative Equals, Meta’s Internationals Women’s Day Festival and numerous Podcasts.
Chaka sits on the External Affairs Committee for the Design Museum as well as on the boards of D&AD, The One Club, the British Arrows, Creative Circle and Snapchat Global Creative Council and WARC Advisory Board.
To Be Announced