2025 Juries

Each year we assemble the best creative talent from around the globe.

The best shows have the best judges. Like attracts like.

So, appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funneled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.

2025 Audio & Radio Jury

Jury President
Sbu Sitole
Chief Creative Officer
The Odd Number, Johannesburg

Sbu Sitole is Co-Founder and Chief Creative Director of The Odd Number. His agency is Loerie Awards Africa & Middle East Independent Agency of the Year 2024. It’s also the FM Adfocus Awards Medium Size Agency of the Year 2024.
 
Sbu sits on the Creative Circle EXCO, as well as, the board of The Loerie Awards Africa & Middle East, where he served as Chairperson in 2022/23.
 
Sbu has also served on awards jury’s across the globe, including The Dubai Lynx Awards, The One Show Awards, Cannes Lions and The Effie Awards.
 
The Odd Number is testament to Sbu’s love of effective ideas that are beautifully crafted into internationally winning campaigns. He’s also a father of three boys, an odd number.

To Be Announced