2025 Juries

Each year we assemble the best creative talent from around the globe.

The best shows have the best judges. Like attracts like.

So, appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funneled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.

2025 Evolution and Creative Use of Data Jury

Jury President
Gabriel Schmitt
Global Chief Creative Officer
Grey

Gabriel Schmitt is a culture-shaping creative executive with 20 years of advertising agency leadership in New York, Chicago, and São Paulo. His teams have been recognized by the industry’s most prestigious award shows including 2 Emmys, The Cannes Lions (Titanium GP, Titanium, 6 Grand Prix and 26 Gold – a total of 82 Lions to date), The One Show (44 Gold Pencils), D&AD (5 Yellow), Effies (1 Grand, 9 Gold), and many more.
 
Overseen by Gabriel, Grey launched AB InBev's biggest global campaign ever for Corona Cero, as the 1st beer brand to be a Worldwide Olympic partner, with the multi-faceted ‘For Every Golden Moment’ campaign. Reaching over 4.1B impressions, the speed of turnaround took the campaign beyond digital memes into OOH billboards creating an indelible link between the brand and this beautiful sporting feat.   
 
Appointed Global Chief Creative Officer at Grey in March 2023, his leadership continues to drive Famously Effective work and substantial business performance for blue-chip clients including Procter & Gamble, The Coca-Cola Company, Haleon, Volvo, LG Electronics, Red Bull, and Sky Bet.
 
Before joining Grey, Gabriel served as Co-Chief Creative Officer of FCB NY, where he led the agency's creative resurgence on the heels of campaigns including "Whopper Detour," "Michelob Ultra Courtside," "Contract for Change," "McEnroe vs McEnroe," "Dreamcaster," helping FCB earn Cannes' NA Network of the Year accolades for five consecutive years.
 
Gabriel is proudly left-handed and currently living in New York City with his wife Ana and Nico, their little baby with the cutest laughter they’ve ever seen.

To Be Announced