2025 Juries

Each year we assemble the best creative talent from around the globe.

The best shows have the best judges. Like attracts like.

So, appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funneled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.

2025 Music & Sound Jury

Jury President
Lucas Sfair
CEO / Head of Audio
Bumblebeat, São Paulo

Lucas Sfair combines his background as an indie artist and songwriter with extensive experience in creative direction. His work has been recognized with Grand Prix awards in Audio from festivals including Cannes Lions, Clio and LIA—where he later served as a juror.
 
As a Grammy member, Lucas has contributed to high-profile campaigns for brands such as Nike, Amazon, TikTok, Disney+, Warner, Google, and Burger King. His artistic approach has connected him with artists including Fatboy Slim, Run DMC and Milton Nascimento.
 
Lucas holds the distinction of being awarded the only Yellow Pencil for Original Composition in the history of D&AD. Currently, he leads Bumblebeat, where his teams have earned 130 Lions.
 

To Be Announced