Today, these two categories represent one of the most dynamic frontiers of modern marketing.  We are moving far beyond traditional campaigns; creativity is now redefining how businesses communicate, persuade and create value with other businesses, while also transforming customer experiences, business models, value chains and operational ecosystems.

As business challenges and buying journeys become more complex, the strongest work will connect a powerful creative idea with a real business need - engaging business audiences, creating value beyond a single organization and delivering measurable impact.  I look forward to judging this work alongside such an excepetional jury. - Julie Kang


Julie Jihyun Kang is the Founder & CEO of Flux AI Asia and CEO of Sphere Seoul, formerly Serviceplan Korea. Based in Seoul, she works at the intersection of creativity, technology, culture and business transformation, with a perspective shaped by Asia’s fast-evolving creative and innovation ecosystems.

Through Flux AI Asia, Julie leads CRAISEE, a global All-at-once AI creative platform designed to make complex AI creation more accessible, intuitive and human-centered. Bringing together 100+ generative AI models across image, video, audio and text, CRAISEE reflects her focus on restoring creative flow and helping creators and brands bring ideas to life across platforms, formats and markets.

Julie gained international recognition when her work incubating Korean technology startup Dot won the Titanium Lion at Cannes Lions, one of the industry’s highest honors. Under her leadership, Serviceplan Korea’s work has been recognized with more than 100 international creative awards, including honors from Cannes Lions, LIA, Clio, The One Show, Spikes Asia and D&AD.

Her experience spans global brand building, startup incubation and market expansion for Korean and global brands and technology-led businesses. She has served as a juror at major global festivals including ADFEST, Cannes Lions, D&AD, Spikes Asia and The One Show, contributing a point of view grounded in cultural relevance, innovation-led creativity and business impact. She serves as Jury President for B2B and Business Transformation at LIA 2026.