2026 Jury Presidents and Juries

2026 Creative Strategy Jury President and Jury

Jury President
Monica Radulescu
Senior Strategy Manager
OLA - Our LEGO® Agency, Billund

"Great strategy makes ideas feel obvious. Not because they’re predictable, but because they reveal something that was true all along and hiding in plain sight.

The best strategic thinking doesn’t shout about how clever it is. It creates the conditions for an idea to land so naturally that people wonder why no one thought of it sooner. When strategy is doing its job, the work feels inevitable in hindsight—and that’s usually the highest compliment." - Monica Radulescu

Monica is a culture-led creative strategist who believes the best brands create conversations and actions—not just ads.

With 20 years of experience, she has helped shape work for some of the world’s most recognised brands, including Diesel, Coca-Cola, and Heineken, across leading global agencies.

Today, she brings that experience to LEGO, working closer to the business and helping shape how one of the world’s most beloved brands stays relevant through creativity, culture, and play.

Having lived and worked across five countries in the past 10 years, Monica brings an international perspective and a strong understanding of how culture shifts, connects, and creates relevance across markets.

She is at her best helping brands find the role they can play in people’s lives—whether in fashion, FMCG, or the world of play.