2023 Non-Traditional Jury

Swati Bhattacharya takes emotional storytelling for brands to a level where they break free from the constrains of media, formats, platforms, and speak to consumers as ideas that make an impact to their lives. Start with the consumer, she says, as the only reason why brands exist, is because they serve a human need. Her ideas reflect the deep conviction that it is the “responsibility of brands to inspire people to create the kind of world they deserve”
 
Under her leadership, FCB india has won more than 180 awards including 4 Grand Prixs, Glass Lion, Gold Lions, Clio golds, One Show golds and D&AD Yellow Pencil. Her work has transformed FCB India’s creative reputation making it the No. 1 Most Awarded Indian Agency. And making her the No. 1  Awarded Creative Director in india (Campaign Brief Asia ranking 2021). She is the Cannes 'See It Be It' ambassador in 2022. And on the international board of One Show 2022.